MDM Agency: ensuring the reliability of your Master Data

Products, customers, suppliers, organizations, points of sale, bills of materials: MDM structures your critical data to create a reliable, shared source.

DATASOLUTION supports you in implementing an MDM data repository connected to your IT system, your business teams, and your growth objectives.

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What does the market say about MDM solutions?

59 %

According to Gartner, some organizations do not measure the quality of their data.

25 %

Some companies estimate that they lose more than $5 million a year due to poor data quality (IBM)

75 %

MDM programs would fail to meet their business objectives, according to a Dataversity article citing Gartner.

When should you consider implementing an MDM solution in your company?

As the company grows, critical data becomes fragmented. A single supplier may appear under multiple names. A customer may be duplicated in the CRM and ERP systems. A product SKU may have different statuses depending on the system. A country may apply its own rules. Data flows, but it no longer always means the same thing.

MDM addresses a specific challenge: creating a single source of truth for master data. While PIM focuses on managing product information intended for various channels, MDM governs the company’s foundational data.

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Common challenges faced by businesses

#01

Inconsistent master data across ERP, CRM, PIM, e-commerce, BI, and line-of-business tools.
#02

Duplicates and conflicting definitions for customers, suppliers, products, or organizations.
#03

Processes slowed down by manual approvals or repeated corrections.
#04

Reporting is unreliable when indicators are based on non-harmonized data.
#05

Difficulty in scaling AI, personalization, or omnichannel initiatives without a governed data foundation.

An MDM is not limited to a database repository. It defines the rules of truth, responsibilities, quality, and synchronization of critical data.

Why should you entrust us with your MDM implementation?

For more than 10 years, DATASOLUTION has been helping companies manage their master data

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A Business Perspective on MDM

MDM should not remain just an IT project. It must solve real-world problems: data source reliability, sales performance, omnichannel consistency, operational efficiency, and reporting quality.

Expertise integrated with PIM, DAM, ERP, and e-commerce

We integrate MDM into a comprehensive data repository ecosystem, drawing on our expertise in PIM, DAM, RCU, ERP, and more…

A method designed to minimize risks

MDM projects often fail when they are too broad, too technical, or poorly aligned with business needs. Our approach focuses on scoping, prioritization, business adoption, and measuring results.

What is our methodology for integrating your MDM?

#01

Context: Aligning the MDM with Business Objectives

We identify priority use cases: product quality, supplier database, customer view, reporting, international governance, ERP/CRM synchronization, and AI readiness.

#02

Assessment: Mapping Sources and Discrepancies

We identify source systems, duplicates, inconsistencies, existing rules, and areas of risk.

#03

Concept: Establishing the Rules of Truth

We are building the target model, quality rules, workflows, roles, and synchronization principles.

#04

Implementation: Phase in Gradually

Deployment can be carried out by domain, by country, by tool, or by use case. This approach reduces risks and facilitates adoption.

#05

Performance Management: Measuring and Improving

We define the relevant metrics: duplicate rate, completeness, errors, validation times, synchronization quality, and adoption by teams.

Technologies & Partners

Our selection of partner solutions is based on our experience in PIM, MDM, DAM, and digital technology. Our vendor-neutral approach allows us to identify and recommend the best solutions on the market.