CRM & ERP Agency for unified customer relationship management

Customer relationship management no longer relies on a single tool: it depends on data quality, the efficiency of business processes, and the integration between CRM, ERP, e-commerce, and line-of-business tools.

DATASOLUTION supports you in selecting, integrating, and optimizing your CRM and ERP solutions to create a more reliable, transparent, and high-performing ecosystem.

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Some figures

85%

Customers expect consistent interactions across departments: sales, marketing, customer service, billing, and support can no longer operate in silos.

35%

Only a few organizations report that their customer data is fully integrated with their service tools, according to HubSpot’s State of Service 2024.

128

billions of dollars in 2024—that is the value of the CRM market in 2024, driven by companies' growing awareness of the need for such a tool

What are the customer challenges?

Many companies already have a CRM, an ERP, an e-commerce tool, invoicing software, a customer service system, and sales files. The problem, therefore, does not always stem from a lack of tools, but rather from their lack of integration.

The customer relationship management deteriorates when teams don’t share the same information: a sales rep can’t see the latest orders, customer service doesn’t know the billing history, marketing segments based on incomplete data, and sales administration has to re-enter information into another software system. Over time, these friction points lead to errors, slow down sales, and undermine the customer experience.

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The most common issues are clear:

#01

Customer data scattered across CRM, ERP, e-commerce, support, marketing automation, and internal files.
#02

Business processes difficult to understand, with poorly defined workflows for sales, quotes, orders, and follow-ups.
#03

Re-entry and duplicates, which cause errors and slow down teams.
#04

Lack of a 360° customer view, particularly in B2B, retail, distribution, and e-commerce.
#05

Underutilized sales management software, poorly integrated with the CRM, or too far removed from business needs.
#06

Difficulty managing performance due to a lack of reliable metrics on the sales cycle, opportunities, margins, orders, or customer satisfaction.

A CRM & ERP project must therefore address a key question: How can we create a system in which customer, sales, and operational data flows seamlessly?

Solutions and services

We accompaniedyou with e-commerce projects from start to finish, from strategic planning to ongoing operations. Our goal: to design a platform tailored to your business model, your organization, your IT constraints, and your growth ambitions.

CRM: Centralizing customer relationships

CRM software allows you to consolidate contacts, accounts, leads, opportunities, campaigns, interactions, support requests, and sales history. It provides teams with a shared view of the customer and facilitates prospecting, conversion, customer retention, and service.

CRM Expertise

Why should you choose us for your sales management software?

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A CRM, Data, and IT Approach

DATASOLUTION treats customer relations as a cross-functional priority, linking data, sales, marketing, customer service, finance, and e-commerce.

CRM expertise enhanced by HubSpot

As a HubSpot partner agency, DATASOLUTION combines CRM, data, and AI to transform your marketing and sales ecosystems into drivers of performance.

A Practical and Scalable ERP Vision

Using Odoo, DATASOLUTION supports sales management, e-commerce, accounting, inventory, and CRM in a way that is both operational and scalable.

The Methodological Approach

#01

Context: Understanding Your Journey and Your Pain Points

We analyze your customer journeys, business processes, existing tools, data flows, and pain points. This step identifies priorities: CRM, ERP, integration, migration, automation, or governance.

#02

Design: Defining the Target Model

We organize the key objects: accounts, contacts, leads, opportunities, orders, quotes, invoices, products, tickets, user roles, and performance metrics.

#03

Integration: Connecting Business Tools

We set up integrations between CRM, ERP, e-commerce, PIM, marketing automation, billing tools, customer support, and reportingsystems.

#04

Adoption: Empowering Teams

A CRM or ERP system rarely fails because of the technology alone. Usage patterns, training, business rules, and team buy-in determine the project’s success.

#05

Optimization: Improving Over Time

Once the platform is deployed, we optimize workflows, dashboards, automations, quality rules, and operational scenarios.

Our CRM and ERP Partners

Our selection of partner solutions is based on our experience in the digital sector. Our vendor-neutral approach allows us to identify and recommend the best solutions on the market.

See all our partners