Europe's leading distributor of packaging, supplies, and equipment for businesses
Founded in 1954, with a presence in 19 European countries and 26 companies, the RAJA Group is a multi-specialty distributor of supplies and equipment for professionals.
Packaging, supplies, equipment… the group is the preferred partner of 2 million businesses in Europe, of all sizes and across all industries. RAJA offers 250,000 products in stock and operates 17 distribution centers.
RAJA’s websites and e-procurement solutions enable companies to streamline and automate their procurement processes while optimizing their management costs. From customized websites to PunchOut catalog management, RAJA offers the solution best suited to each company’s needs.
The need: to unify and modernize a multi-brand, multi-country platform
As the European leader in packaging distribution, RAJA has experienced rapid growth in recent years, marked by:
- The acquisition and integration of four Staples Europe brands in 2019 (which became Mondoffice), further complicating its digital ecosystem
- The acquisition of Viking (7 European countries) in 2021, further complicating its digital ecosystem
- And ultimately,the integration of 23 brands (including RAJAPACK and RAJA OFFICE) onto its digital platforms
Key Challenges of the Digital Platform
- Maintain a consistent customer experience despite the diversity of brands and markets.
- Modernize a legacy platform (still running on the monolithic Intershop 7.10) to meet B2B and SMB needs.
- Optimize catalog management, search, and real-time integration with ERP systems.
- Ensure stability and performance while continuing to develop new features and integrate additional countries
Our Approach
Agility, innovation, and close collaboration
A Dedicated Digital Factory
Our team works closely with the RAJA teams through four agile squads, each focused on a specific area:
- Public website: Pricing, search (with Algolia), SEO, display
- Continuous Improvement: Run, TMA, Performance
- Customer Account Management: Logged-in section, B2B workflows (restricted catalogs, budgets, etc.).
- eProcurement: Integration of electronic procurement processes.
User Experience
Key Features for an Optimized B2B Experience
Although it is still based on a monolithic architecture (Intershop 7.10), the front end is responsive, adapting to all devices to provide a seamless user experience.
Instead of two separate applications (one for SMBs and one for large enterprises), RAJA’s customers now use a single application that handles all types of customers, with granular management of teams and users.
The integrationof Algolia has greatly simplified search functionality, including for the restricted catalogs requested by certain enterprise clients. However, navigation and catalog browsing continue to rely on the Intershop platform.
A live chat feature (for responsive customer support) and a marketing automation tool (via Salesforce) have been implemented.
The RAJAPRINTcustomization tool has been completely redesigned, with a change in service provider and a revamp of its look and feel.
Using data from Algolia and with the help of our teams, RAJA developed Boxi, an AI assistant that makes it easy to choose packaging made from natural fabric.
Finally, real-time data synchronization with ERP systems via API is being rolled out gradually.
The Collaboration in Numbers
For over 15 years
An adventure that lasts
For more than 15 years, RAJA and DATASOLUTION have continued to innovate together to reinvent B2B e-commerce.
Why does this partnership work?
- A long-standing partnership: DATASOLUTION has been supporting RAJA since 2011, with successful migrations (Intershop 6.4 → 7.4 → 7.10).
- Recognized B2B expertise: Comprehensive use of Intershop features (Price List, Catalog View, e-Procurement, organizational management, etc.).
- An agile and responsive approach: The Digital Factory enables continuous improvement and rapid adaptation to business needs.
Performance, Stability, and Scalability
- Exceptional delivery quality, demonstrating the platform’s robustness.
- Up to 60,000 SKUs managed (particularly in the Office category), with consistent performance.
- Bi-monthly releases: A steady pace for continuous improvements.
- A scalable platform capable of integrating acquisitions (Viking, Mondoffice) and adapting to future needs.
Some of our projects with Intershop
Show all our achievements
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