Agency Specializing in e‑commerce Website Redesign

A platform that’s run its course, technical debt holding back your growth, an outdated user experience, fragile IT integrations… Redesigning your e-commerce site is often necessary and has become a strategic priority.

We support B2B and B2C companies in complete redesignand replatforming , and migration of your platform, without any service disruption, and while preserving your search engine rankings.

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What does the market say about e-commerce trends?

The numbers speak for themselves: sticking with a poor platform means losing revenues.

76%

B2B e-commerce businesses are actively looking to switch platforms within the next 12 months (Digital Commerce 360)

14%

of companies are satisfied with their current platform (commercetools, State of eCommerce 2024)

90%

of companies that have migrated report an increase in revenue (commercetools, State of eCommerce 2024)

When should you consider a redesign of your e-commerce site?

A redesign of an is never undertaken on a whim. Several converging factors make it a priority:

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#01

Poor Performance: Core Web Vitals in the Red, Long Load Times, Declining Mobile Conversion Rates.
#02

Platforms that are reaching the end of their lifecycle or have limited scalability (Magento 1, aging monolithic systems, unsupported technologies).
#03

Maintenance costs that are disproportionate to the value delivered.
#04

Difficulty integrating your IT systems (ERP, CRM, PIM, WMS) or exposing APIs for new channels.
#05

Outdated user experience and design: a cumbersome checkout process, underperforming product pages, a faulty internal search function…
#06

Strategic roadblock: international expansion, shift to B2B, marketplace, and a modular business model—all of which are impossible with the current setup.

Our E-commerce Redesign Services

We treat website redesign as a transformation project, not simply as a migration of pages. Our scope covers the entire process, from the audit to post-launch stabilization.

- Technical (performance, security, debt), functional, and SEO analysis of the current platform
- Mapping of IT Integrations and Critical Data Flows
- Competitive Benchmarking and Identification of Opportunities for Growth
- Evaluation of market solutions (Adobe Commerce, OroCommerce, Shopify Plus, Intershop, headless/composable MACH architectures, etc.)
- Scenario-Based Modeling of TCO and Time-to-Market
- A well-reasoned recommendation tailored to your business challenges and IT maturity level
- Migration of the catalog, customer accounts, orders, and transaction history
- Rebuilding ERP, CRM, PIM, payment, and logistics integrations
- Documented switchover plan, tested in pre-production, with no service interruption
- Comprehensive 301 Redirect Plan (Legacy URLs to New URLs)
- Preservation of the semantic structure and strategic internal linking
- Tracking of indicators before and after going live
With our creative and digital agency jetpulp.
- Conversion-focused redesign: purchase journey, product pages, search, mobile-first
- Development on modern architectures (headless, PWA, Jamstack where applicable)
- Clean code, accessibility, and Core Web Vitals optimized from the start

Why should you entrust us with your e-commerce redesign ?

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Smooth Replatforming

We have 20 years of experience with e-commerce projects and major migrations under our belt. We are a certified partner of Adobe Commerce, OroCommerce, Intershop, and Shopify Plus.

No unpleasant surprises

A framework that identifies potential issues early on, incremental delivery, and transparent governance: you make decisions at each milestone, never when your back is against the wall.

Your business never stops

Migration tested with rollback, SEO maintained by our consultants, and support provided until your teams are fully self-sufficient after go-live.

Our E-commerce Redesign Methodology

#01

Scope: Laying the Foundation for the New Platform

Before making any technical decisions, we align the business, IT, and marketing teams around the actual objectives of the redesign: target KPIs, the functional scope to be retained, expanded, or discarded, IT constraints, the timeline, and the budget. The audit of the existing system informs this phase. Deliverables: a validated target architecture, shared requirements, and a documented migration plan.

#02

Build: Developing with Rigor and Transparency

Our back-end and front-end developers are building the platform in sprints, with a particular focus on the sensitive aspects of a redesign: data migration, functional parity, IT integrations, and performance. Project KPIs (velocity, quality, workload) are shared continuously to enable real-time decision-making.

#03

Rollout: Ensuring a Smooth Production Launch

Launching a redesign is never a one-time event—it’s a carefully planned process. This includes a redirect plan, traffic freeze, switchover acceptance testing, enhanced monitoring, and a tested rollback procedure. We provide support until the system stabilizes after go-live and train your teams to ensure their autonomy.

#04

A Methodology Enhanced with AI

AI is involved at every stage of the delivery, analysis of the existing system, generation of non-regression tests, acceleration of development, and documentation. We’ve seen productivity gains of 30 to 70% in certain key phases, without compromising quality.

Technologies & Partners

Our selection of partner solutions is based on our experience in e-commerce and digital technology. Our vendor-neutral approach allows us to identify and recommend the best solutions on the market.

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