An internationally renowned French fashion designer, Barbara BUI founded her luxury women’s ready-to-wear brand in 1987 by opening her first boutique bearing her name. Her brand has spread across the globe, from the most beautiful streets of Paris to Soho, New York, and Los Angeles.
In search of a flexible platform that would simplify the management of international sales, Barbara Bui chose Shopify Plus and entrusted DATASOLUTION with the task of migrating the website, on the condition that the migration from the old site to Shopify Plus be completed in less than three months.
Challenge accepted! 💪
The Objectives of the Overhaul
- Reduce operating costs (no hosting fees, version migrations, or security breaches)
- Quickly launch an international website (France/EU and the U.S.)
- Refocus 100% of resources on the business and growth (SEO, CRO, customer retention) rather than on technical maintenance
- Deliver a digital experience that lives up to the brand’s luxury positioning
days to complete the migration
A migration that is essential for taking advantage of an agile, high-performance, and scalable SaaS platform
Brand Identity at the Heart of the Project
BARBARA BUI is known for her rock-and-roll spirit and her blend of feminine and masculine styles. We took full advantage of the functional flexibility offered by Shopify to create fluid, airy layouts that allow for the use of engaging new media, such as video.
We use video to showcase the different models on the homepage, product listings, and product pages, which enhances the user experience by immersing visitors directly in the brand’s world. This is a native Shopify feature that performs exceptionally well thanks to the use of the Cloudflare CDN. It allows us to highlight the brand’s luxury appeal through high-quality content.
The project team was fully committed, as was the client, to carrying out the various phases of the migration to Shopify Plus:
- Several design workshops were held between the two parties to develop the specifications, tailored as closely as possible to BARBARA BUI’s needs.
- Review and adaptation of graphic mockups by the UX/UI team
- Setting Up Various Shopify Apps
- International Setup with Shopify Markets
- Implementation of a custom theme and sprint-based demonstrations
- Internal and External Prescription
Barbara Bui perfectly illustrates what Shopify Plus can do for a luxury brand: a 10-week launch, zero technical maintenance, and, above all, the freedom to focus all efforts on growth. In three years, e-commerce revenue has grown by nearly 45%, with a synergistic effect between new customer acquisition and an increase in average order value. This proves that choosing the right platform, combined with ongoing support in SEO, CRO, and customer retention, can bring about a lasting transformation in a brand’s digital performance.
Support from DATASOLUTION
December 2002 – February 2023
Scope, workshops and technical specifications for data feeds, UI mockups, integration of a custom graphic theme, Shopify Markets configuration (FR/EU) + dedicated U.S. store, development of the Columbus ERP connector, data migration (customers, orders, products) via Matrixify,
Website launch on February 22, 2023.
Year 2023
Expansion into the Swiss market (via Zonos), SEO optimization, automated order tracking (Colissimo + DHL)
Year 2024
Expansion into the UK market, improvements to the CRM program, implementation of an online exchange program (rather than returns), deployment of Klaviyo, and customer loyalty initiatives
Year 2025
Quick adjustments to U.S. sales (response to U.S. tariffs with tax calculations at checkout), Shop Pay activation, SEO content creation and spotlighting brand ambassadors, CRO adjustments, checkout optimizations (packaging via Shopify Flow)
Roadmap
In-store POS deployment, click-and-collect, accelerating customer loyalty, ongoing CRO/SEO efforts, AI integration (reporting, TCO reduction, technical quality audits)
Key Findings
No TMA, no security breaches, and no service interruptions since going live. 100% of resources refocused on the business.
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