A redesign to improve brand image and conversion

DATASOLUTION’s design studio created all of the graphic mockups, optimized for responsiveness to ensure they perform equally well on both desktop and mobile devices. The entire artistic direction was designed with a single, top priority for the brand in mind: to rejuvenate the company’s image.

Our creative experts have developed new visual styles, including the use of animated GIFs to bring movement and dynamism to the platform, as well as video content—particularly for showcasing new collections. All of this was done in accordance with CRO best practices, enabling us to maximize the site’s performance and, consequently, conversion rates.

The customer experience is at the heart of the project, and our UX/UI teams have created a mobile-first user journey that ensures a smooth and enjoyable browsing experience for all visitors, whether they’re accessing the site on a mobile device or a desktop computer. On the product page, for example, the product photos and videos are beautifully showcased. The little extra? The inclusion of a powerful zoom feature, allowing users to appreciate every detail of the garment or accessory being featured.

Our experts have opted for “sticky” content, which remains in place as the page is scrolled. What’s the point? Keep the “Add to Cart” and “Quick Buy” CTAs via Apple Pay visible at all times: a small detail that can increase add-to-cart and purchase rates.

Finally, at the bottom of the page, we see the implementation of a cross-selling feature—once again, using Shopify’s native options—as well as the browsing history. This helps visitors feel guided as they explore the PIERRE HARDY catalog.

Our teams have also set up a dedicated online store for the U.S. market and another using Shopify Markets for France and Europe. This strategic approach ensures an optimal user experience internationally by redirecting visitors to the sites corresponding to their geographic location.

We have also implemented Shopify’s native features to enable in-store click-and-collect.

For the French and U.S. stores, the Shopify Payments module has been installed. This module allows customers to easily use innovative payment methods such as Apple Pay, PayPal, and Shop Pay.

All editorial content is managed natively through the CMS’s metafields.

Finally, integrating Shopify with the ERP system proved to be a challenge due to the lack of an available connector. Our Shopify experts therefore used a system that allows for the direct export of flat files from Shopify.

In particular, this makes it possible to efficiently synchronize orders, customers, and inventory.