An independent French fashion house since 1993
For more than 30 years, Cotélac has been cultivating a unique craft in France at the heart of its workshops. Each piece is crafted with care, showcasing exclusive pleats, fabrics, and prints. More than just a wardrobe, the collections offer women distinctive, timeless, and resolutely French designs.
Renowned for its distinctive positioning in the ready-to-wear designer —notably thanks to its original patterns and prints—the brand has more than 90 stores and sells its products in France, the U.S., and Japan.
DATASOLUTION supported Cotélac throughout its migration from Wshop to a new Shopify Plus platform that met the selection criteria—from the scoping phase through integration and development, all the way to the launch.
How can we support Cotélac designers?
While the graphic design was handled in-house by Cotélac, DATASOLUTION contributed its full expertise by providing consulting services on the native Shopify development.
This included responsive design guidelines for building a 100% mobile-first interface, creating SVG icons for higher-quality rendering, and providing UI kit examples to cover all necessary graphic elements, for instance.
Our Creative Studio also developed an accessibility guideline that was shared with Cotélac. The goal? To ensure the site is accessible, particularly on the U.S. store.
This guideline includes a report on contrast, font sizes, and possible visual effects, among other things!
How can inventory management be optimized at the store level?
Theomnichannel capabilities has been carefully implemented, with integration with the Y2 CEGID ERP system, enabling the synchronization of store inventory on-site and the management of inventory orchestration rules.
This makes it possible to specify which store an order should be assigned to, thereby allowing the use of inventory from the entire chain—not just the central warehouse.
We also used the Socloz solution to manage online reservations and ship-from-store orders:
- Online Reservation via Product Page
- Inventory Transfer Between Stores
- Inventory Flow Between Y2, Socloz, and Shopify
- Receipt Management
How can I display the catalog and payment methods by country?
To address this issue, our experts developed and implemented an international strategy. This was carried out through the creation a website dedicated to the U.S. market and a second website dedicated to France.
The results?
Since the project went live, no maintenance has been required on the site! The platform handles traffic spikes associated with new collections very well, thanks in large part to itselasticity of Shopify.
Cotélac can now focus on enhancing the functionality of its e-commerce platform to grow its business!
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