Boost communication and implement a cohesive strategy

Of course, Sodexo hadn’t waited for DATASOLUTION to get involved in social media! However, for a company of this size, it was necessary to define a solid social media strategy to structure its communications. The main goal was to raise awareness of the group’s activities and build engaged communities.

Since Sodexo is already active on LinkedIn and Facebook, we’ve kept those two platforms and added a new one: Twitter is joining the mix! We tailor our messages to professionals on LinkedIn, to a community of employees and consumers on Facebook, and to primarily professional or journalistic profiles on Twitter.

When it comes to community management, the key word is adaptability. From a shared editorial calendar that lists all the posts planned for each month to instant messaging—which is very handy for quickly handling last-minute requests—we’re constantly adjusting how we work with Sodexo as the project and our points of contact evolve!

It can sometimes be difficult to measure the reach and impact of a social media strategy. That’s why we closely monitor the statistics on the social media platforms we manage. But that’s not all! We also measure positive and negative impacts by analyzing the mentions and comments we receive.