Accelerate your digital transformation with a headless redesign, UX/UI improvements, and an omnichannel strategy

This redesign was built entirely as a headless solution, using the Contentful CMS (for products and content), a React front end, and Shopify Plus for the transactional components (shopping cart and checkout).

Customer accounts are synchronized with the CRM, and all interactions and connections with Saint-Maclou’s IT system are handled through dedicated middleware based on Shopify’s APIs.

The new version of the website went live in October 2020 after a 3.5-month project. The team then organized itself to handle the maintenance and development of the React-based front end, in addition to the Shopify portion.

Starting in 2021, a “Digital Factory” was established to best support the growth of the digital business.

Move toward a user-centric approach by aligning customer expectations with business objectives, using audits, UX workshops (personas, user flows, card sorting, etc.), and user testing to optimize user journeys.

• Mobile-First Wireframe Design to Ensure an Optimal Experience
• Prioritizing Features to Balance Richness and Simplicity in User Journeys
• Creation of a unique visual identity that embodies the values and spirit of Saint-Maclou
• Redesign created using Figma to ensure seamless collaboration among all stakeholders
• Integration of multiple complex features (Click & Pose, AR Viewing, Online Booking, etc.)
• Prioritizing and streamlining services to ensure a smooth and intuitive user experience
• Test & Learn, an iterative process based on regular user testing and behavioral analysis (Datadog and A/B Tasty)
• Ongoing collaboration between design teams and customer feedback