Adapt communications for the French market and implement an innovative digital strategy

When we first met Protolabs, they had no shortage of resources: white papers, case studies, podcasts, and insightful videos. However, since the company operates globally, it needs to maintain a consistent messaging strategy.

Content that is sometimes ill-suited to the French market and a real disconnect between the company’s expertise and its communication. Furthermore, lead generation remains a real challenge for Protolabs, given its very high targets.

Fieldwork involving not just one but four key contacts: an application engineer, an account manager, and the sales manager for France—as well as, of course, the marketing team. Because to get a 360° view, you have to look in every direction!

Although everyone had different ideas, they all agreed on certain points. The first was to develop a unique communication strategy specific to France. The second was to create more technical content aimed directly at engineers and design firms.

With the observation phase complete, we’re moving into action. We’re devising a unique strategy based on snackable content—a far cry from anything Protolabs had done before. And while snackable content comes in many forms, video remains its medium of choice. Innovative, engaging, and human, it was the ideal choice to meet our client’s objectives and generate high-quality leads.