More than just a ticket office—the start of an experience

From the very first minutes of the game, the strategy was clear: to develop an attractive and intuitive e-ticketing system. Easier said than done. To score a goal, we had to put in some real work on the user experience.

While Digitick (the ticketing provider) was rolling out its back-office system, DATASOLUTION was working on the front end to develop a clean, minimalist design that was as simple as possible. Our goal was clear: to let fans book one or more tickets with as few clicks as possible!

For this project, every detail was carefully planned: our teams even designed a queue system—implemented by Digitick—to handle exceptionally high traffic. Yes, that was a key issue to consider: the flow of online users. With a stadium that seats 59,186, you can imagine the spikes in traffic that can occur when tickets go on sale for European matches or major Ligue 1 games.

A challenge, our solution: designing a perfectly optimized e-ticketing system. By ensuring smooth and efficient navigation—and, by extension, a pleasant user experience—we enable the site to handle a large number of simultaneous visits. Pretty clever, right?

Throughout the year, Olympique Lyonnais offers a variety of B2B and B2C promotions. To showcase this 360-degree service, we developed an up-selling and cross-selling strategy. Objective: to give fans and businesses access to the best services to enhance their stadium experience.

To explore the club’s world and history, the online ticket office lets you go even further. Fans, get ready! Olympique Lyonnais has plenty of soccer adventures in store for you.