Global leader in technical textiles
Founded in 1836, Dickson Constant is today the world leader in technical textiles for home improvement and protection, serving the markets of sun protection, indoor and outdoor furnishings, marine, and flooring.
With its production line based in France, Dickson Constant operates in more than 120 countries, including 7 in Europe, and offers a catalog of more than 3,000 products.
A Strategic Project
With a presence in more than 120 countries, including 7 in Europe, Dickson Constant has decided to launch a B2B e-commerce site for its resellers and distributors, with the following objectives:
- 24/7 online order placement for small and medium-sized customers
- Order tracking for major customers, whose orders are processed by the DICKSON sales department or via EDI exchanges
- Real-time inventory tracking for international customers
- Acquiring New Customers
A platform tailored to the specific needs of the industry
Dickson Constant selected Adobe Commerce / Magento and DATASOLUTION to deploy this digital platform.
With a very broad customer base and diverse profiles—each requiring a specific approach to ensure that every customer feels recognized and valued throughout their digital user experience—we made this project 100% customer-centric.
The main challenge we faced was developing a PIM tool in parallel with the e-commerce project, which required continuous adjustments to workflows throughout the project’s development phase.
The results observed
Following the deployment, which was carried out using the Agile methodology, Dickson Constant now has a high-performance tool that is shared and integrated across all departments:
- A fully responsive B2B e-commerce site with 5,500 active customers
- A single back office for the seven countries in Europe
- Customer- and product-specific prices (6 million prices)
- Delivery and payment methods tailored to each customer
Following the launch of the B2B website, a decision was made to complement this platform with a redesign of the corporate corporate website, based on the CMS of the Adobe Commerce / Magento platform.
Watch the replay of the E-Commerce X-Perience event from October 6, 2020, and the Magento Roundtable on customer experience, featuring Dickson Constant, Adobe, and DATASOLUTION, on the topic”
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