Improving the User Experience

Special attention was paid to the site’s usability to ensure a simple and enjoyable user experience. In terms of the overall structure, the interplay of solid colors and white space creates a clean, uncluttered page that lets the visuals take center stage. The top of the page has been redesigned to make a stronger visual impact on visitors.

This results in a reorganized header that is clearer and more comprehensive:

• The search bar has been given more prominence
• The contact number and FAQs are easily accessible
• The shopping cart and account are designed in line with the brand’s image and are more visible

The slider at the top of the page sets the tone and immerses the user in the world of Big Moustache. The best-sellers are prominently featured against a textured yellow background, which adds depth to the interface.

To help guide users through their shopping experience, the banner “A Routine for Every Bearded Man” directs them to products tailored to their needs. Whether you’re clean-shaven, bearded, or have a mustache, each profile offers a selection of products—available as kits or gift sets—for a personalized shaving experience.

The subscription section has been illustrated and presented in a step-by-step format. First, our customer chooses between two types of razors. Next, he enters how often he shaves each week. Based on his answer, a feature determines the appropriate number of blades for the next two months. Finally, two subscription options are offered: a classic blades-and-razor package, and a blades-and-razor-plus-a-product-of-your-choice package at a discounted price. An optional cross-selling step suggests complementary products for the first order.