Shopify Summer 2025 Edition – Horizons

On the official Shopify Summer Edition 2025 page, the tone is set right from the start: an immersive interface, a seamless experience, and a car-themed mini-game called Horizon Drive—a playful nod to the idea of taking the wheel of your own growth.

Behind this sleek presentation lies a much more structural reality: Shopify is rolling out over 150 technical and functional improvements with its new edition, Horizons.

On-the-fly AI-generated themes, the intelligent Sidekick co-pilot, multi-entity management, a revamped checkout process, a redesigned POS, unified logistics, advanced internationalization, and a modernized developer environment: this release marks a leap in scale. Shopify isn’t just adding features—it’s redesigning the very foundations of its ecosystem.

Key Takeaways from Shopify Horizons 2025

The goal of the new version is clear: to strengthen its position as a global, modular, AI-driven e-commerce platform.

7 Key Takeaways:

1. New Horizon themes generated by AI, fully customizable using blocks.
2. Sidekick, the multilingual AI co-pilot that you can control with your voice, is now available on mobile.
3. POS V10: Faster, customizable, and omnichannel-compatible.
4. Enhanced checkout: faster, customizable, PCI DSS V4-compliant, and Roblox-compatible.
5. Advanced internationalization: multi-entity management, multi-currency support, and integrated DDP logistics.
6. Extended B2B: multiple catalogs, VAT validation, NetSuite, threshold-based orders.
7. New developer environment: simplified local development, AI-ready Storefront, expanded APIs.

Shopify is now solidifying its position as a global, modular, and interoperable digital infrastructure.

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1. Themes – Horizon: The New Visual Foundation

Horizon becomes the design foundation for new Shopify themes, introducing unprecedented flexibility through customizable theme blocks.

10 new Horizon themes optimized for conversion:

• Ritual: bold graphic style, all-caps typography, red/black/white color palette.
• Fabric: outdoor vibe, large photos, airy layout.
• Tinker: handmade products, gold and moss green colors, full-width hero image.
• Dwell: pastel colors, italic fonts, cozy linens.
• Pitch: cosmetics, cherry/red/purple color palette, bold design.
• Vessel: coffee accessories, white background, products in the center.
• Heritage: asymmetrical layout, dark green background, nature photo.
• Savor: food line (e.g., sauces), compact lineup.
• Workshop: Italian leather, full-bleed photo, luxurious ambiance.
• Mirage: neutral linen, desert minimalism.

New Customization Features:

• AI Block Generation: Enter a description and get a custom-built block.
• AI Theme Generation: Describe your brand, and Shopify will generate a fully customized theme.
• Editor improvements:
  • Overview in the block selector
  • One-Click Text Editing
  • Simplified Sidebar (with Conditional Options)
  • Copying and pasting blocks & sections
  • Block categories, collapsible sections, custom renaming
  • Enhanced Predictive Search
  • More Interactive Product Sheets
  • Entering a promo code in the shopping cart

2. Sidekick – Multilingual AI Co-Pilot

A strategic e-commerce assistant, available 24/7

Sidekick is becoming a true business intelligence interface integrated with Shopify, designed to help merchants analyze data, generate content, configure their stores, and make real-time decisions.

Strategic Functions:

• Multifactor analysis: Sidekick answers complex questions such as “Why did my sales drop last month?” by cross-referencing sales data, marketing campaigns, inventory, seasonality, and more.
• Actionable recommendations: It automatically suggests actions such as creating promotions, segmenting customers, or adding new products, which the user can approve with a single click.

Conversational Intelligence:

• AI Image Generation: Enter a description such as “a luxury beach resort in the desert,” and Sidekick generates a corresponding image.
• Multilingual support: Sidekick works in all 20 languages supported by the Shopify admin.
• Mobile version: The assistant is now available in the Shopify mobile app, allowing merchants to take action from their phones.
• Voice support and screen sharing: You can talk to Sidekick, share your screen, and receive live visual assistance in the admin panel.
• Enhanced chat interface: Sidekick offers a contextual chat interface with multimodal responses (text, actions, visuals).

Automating Actions:

• Actions that can be performed upon approval: Sidekick can automate the creation of promo codes, the generation of reports, the editing of store pages, and the configuration of customer segments—all while requiring user approval.
• Control via keywords or open-ended questions: The interface accepts both simple commands and complex, naturally phrased queries.

3. Retail – POS V10, Omnichannel, and Personalization

Shopify POS Version 10: Faster, Smarter, More Customizable

Shopify is enhancing its in-store ecosystem with version 10 of its Point of Sale (POS) system, which has been redesigned to meet the needs of omnichannel retail.

New Customization Features (POS Pro)

• Fully branded customer screens: You can customize the customer interface with your colors, logos, and graphics—including the waiting screen, shopping cart, and order confirmation.
• Payment settings by device: Each terminal can have its own payment methods enabled or disabled.
• Refunds and Store Credit Issuance: Store credit can be issued, accepted, or refunded directly from the POS.

Omnichannel Features

• Mixed-processing orders (ship and carryout): Allows you to combine carryout and ship-to-customer items in a single transaction (POS Pro only).
• Discounts and promotions on draft orders: Discounts created in the admin panel (e.g., “Buy X, get Y”) can be applied to draft orders (POS Pro).
• SMS Marketing Consent: Staff can record SMS consent directly in the customer profile or via the sales receipt.
• Integrated opt-in marketing: Easily convert visitors into subscribers.

Enhanced sales experience

• Smart product search: automatic error correction, support for spaces and alternative spellings.
• Faster Checkout: A single discount can now be applied simultaneously to products, the order, and shipping costs.
• Automatic rounding of cash payments: For countries without small change, Shopify rounds amounts according to local rules.
• Multi-Location Sales (Plus): You can manage multiple international legal entities from a single POS and admin interface.

Accessibility and Management

• Mobile POS app update: faster navigation, easier synchronization with the admin panel.
• Unified Inventory and Returns: Inventory and returns management is synchronized between the POS and the online store.

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4. Checkout – Conversion, Speed, Compliance

A faster, more customizable, and more secure checkout process

Shopify is enhancing its checkout performance to deliver a seamless, consistent experience that meets global standards. These new features are designed for both growing merchants and major international brands.

Performance and User Experience

• Faster loading times: Customers can start entering their information nearly 2 seconds faster.
• Customizable thank-you and status pages: A dedicated guide helps you enhance these pages with your existing apps and customizations.
• Apply promo codes directly in the shopping cart: With the new Horizon themes and the Ajax Cart API, customers can apply discount codes even before checkout.

Payment and Currency Conversion

• Apple Pay Expanded: Now Available Even with a Custom Checkout.
• Shop Pay Installments in Canada: The “Buy Now, Pay Later” option is now available to Canadian merchants.
• Multi-warehouse flat rate: Shopify can apply a single shipping rate even if the products come from multiple warehouses.
• Greater flexibility for out-of-stock items: Customers can change their shipping address or select a pickup location if a product is out of stock at their default address.

Compliance and Security

• Checkout is 100% compliant with the PCI DSS v4 standard (effective April 2025): including tracking pixels, express buttons, extensions, etc.
• AI Fraud Prevention: Artificial intelligence models integrated into Shopify Payments to automatically authenticate high-risk transactions.
• Cookie banner integrated into the checkout: Merchants can now obtain cookie consent even if the customer skips the store.

New Use Cases

• Integration with Roblox: Shopify’s first payment experience in a virtual world, enabling users to purchase physical products within a gaming environment.
• Carbon-neutral shipping: With the Planet app (exclusive to Shopify Plus), customers can choose eco-friendly shipping right at checkout.

Planned Accessibility

• Update coming June 12, 2025: Shopify has announced an upcoming update to the checkout process that will be unveiled on that date (official teaser).

5. Global – Operational Internationalization

A global platform for selling without borders

Shopify is strengthening its global infrastructure to facilitate cross-border sales, reduce currency exchange costs, automate tax compliance, and provide a localized experience for international shoppers.

Shopify Payments Rolled Out in 16 New Countries

• New countries available: Lithuania, Poland, Norway, Latvia, Hungary, Estonia, Malta, Croatia, Greece, Slovenia, Cyprus, Bulgaria, Liechtenstein, Luxembourg, Gibraltar, and Mexico.

Multiple Currencies and Legal Entities (Exclusive to Shopify Plus)

• Payouts in 8 currencies: Shopify pays you directly in the currency of your choice, reducing conversion fees.
• Multiple Entities in a Single Store: Manage multiple companies (legal or tax entities) within a single account, whether online or in-store.
• Custom domains, catalogs, and currencies by entity.

Taxes and Customs Duties

• Collection of duties and taxes at checkout: enabled on all plans, not just Shopify Plus.
• Prices are displayed including all fees: complete transparency to avoid surprise charges.
• Integrated DDP labels: Create “Delivered Duty Paid” labels directly with DHL eCommerce and Express (U.S. only).

Tax Automation Tools

• Tariffguide.ai: A tool that generates customs codes and duty rates based on a simple product description and country of origin.
• Klarna Expanded: Now Available on Shopify Payments in 11 New EU Countries.
• Local payment methods in Europe: integration of P24, BLIK, TWINT, Swish, and MobilePay in Poland, Switzerland, Sweden, Denmark, and Finland.

Contract Management

• Customizable submarkets: the ability to create submarkets by region (e.g., a France submarket based on a Europe market).
• Country-Specific Display in Customer Accounts: Country, language, and entity displayed on customer pages (aligned with the storefront).

Compliance & GDPR

• Simplified Identity Verification (Canada): Submit a photo ID and a selfie.
• Configurable cookie consent: banner and preferences accessible during checkout.
• Localized marketing consent: Country-based opt-in preselection (or automatic recommendations from Shopify).
• Consent Audit Log: Automatic log of cookie consents and opt-outs for GDPR audits.

6. Marketing – AI, segmentation, omnichannel

Campaigns that are smarter, more targeted, and easier to manage

Shopify is modernizing its marketing suite with predictive segmentation tools, AI-powered content, and a new multichannel management interface. The goal: to improve performance without adding complexity.

AI & Personalization

• App Knowledge Base: Automatically generates an FAQ that AI agents (chatbots, voice assistants) can read, based on the store’s policies. Merchants can add their own questions and answers to improve their presence in AI environments (Perplexity, ChatGPT, etc.).
• AI Segmentation: Creating dynamic segments based on purchasing behavior, purchase history, language preferences, geolocation, etc.
• Ready-to-use templates: pre-built segments available for common scenarios (VIP customers, abandoned carts, customers who haven’t purchased in X days, etc.).

Enhanced ShopifyQL

• Enhanced Editor: Quick editing of segments with keyboard shortcuts, smart suggestions, and time filters.
• A seamless interface for filtering, cross-referencing, and saving advanced segments with greater ease.

7. Shop App – Recommendations, Social Features, Personalization

The Shopify mobile app is becoming a sales channel in its own right

The Shop App, already used by millions of users, is evolving into a full-fledged mobile shopping interface where personalized recommendations, social commerce, and loyalty programs come together.

Discovery and Customization

• Dynamic recommendations in the home feed: personalized in real time based on purchasing behavior, customer preferences, and current offers.
• Full synchronization of product detail pages (PDPs): The product pages from the online store are now accurately replicated in the Shop app (variants, subscriptions, colors, etc.).
• Enhanced package tracking: Customers can track their orders in detail, pay any customs fees, and reschedule delivery.

Social Features

• Collaborative Collections: Users can create product selections and share them with friends or groups, like a social wish list.
  • Example: a “Bachelorette Party” collection featuring sunglasses, a tote bag, personalized glasses, and more…
• Embedded sharing image: A high-quality image is automatically generated to make it easier to share collections.

Payment, Loyalty, Credit

• Store credit displayed in Shop: The customer’s balance is synced with the app and visible on the checkout page (via Shop Pay authentication).
• In-app subscription and Apple Pay support: Customers can manage their subscriptions and use Apple Pay seamlessly.

Integration with the overall e-commerce experience

• Seamless integration with the Shopify store: The Shop App becomes a direct extension of the web experience, with complete consistency (branding, discount rules, subscriptions, AI-powered FAQs, etc.).

8. B2B – Multiple Catalogs, VAT, ERP

Shopify B2B is becoming a comprehensive platform for business-to-business sales

Shopify’s B2B suite is evolving to meet the needs of wholesalers, distributors, resellers, and multi-brand businesses. It allows you to customize the B2B experience at scale while maintaining Shopify’s native simplicity.

B2B Markets (exclusive to Shopify Plus)

• Creating “B2B Markets ”: Each market can have its own catalog, prices, currencies, tax rules, and even a custom theme.
• Simulated buyer experience: A “View as” button lets you preview what each B2B customer sees based on their market.
• Example: A customer in the United Kingdom will see prices in euros, while a customer in North America will see them in dollars, with different images.

Automated Tax Compliance

• VAT number validation (EU and UK): built into Shopify Admin, with automatic application of exemptions if the number is valid.
• Real-time tax exemption: No more need for workarounds or external apps.

Custom Order Terms and Conditions

• Minimum and maximum order amounts: You can set order value thresholds for all customers or just B2B customers (via the Checkout Blocks app).
• B2B gift cards: Added to B2B catalogs with native reporting (no more workarounds needed).
• Specific payment terms: Net 30, down payments, payment upon maturity—all managed directly through the Shopify interface.

ERP & Integrations

• Updated NetSuite Connector: synchronization of companies, orders, purchase order numbers, payment terms, etc.
• Enhanced compatibility with B2B apps:
  • QuickBooks
  • Collaborative Lookbooks
  • Group Purchase
  • Other Specialized Apps

Shopify Collective

• Removal of the minimum sales requirement to join Shopify Collective as a supplier or retailer (U.S. only).
• Personalized recommendations for partners in the Collective marketplace.
• Direct search by supplier name.

9. Shipping – Advanced Logistics and Centralization

Streamlined, fast logistics that can be fully managed from the admin panel

Shopify is expanding its shipping tools to meet the needs of merchants with multiple warehouses, multiple carriers, and multiple channels. The goal: to centralize, automate, and speed up order processing while maintaining control over every step of the process.

New Shipment Management Capabilities

• Picking list in the Shopify admin: Print packing slips by product or by order, including SKUs, quantities, and product images, using the Order Printer app.
• Multi-shipment tracking for a single transfer: A single inventory transfer can now be tracked across multiple packages.
• Inventory transfers with barcode scanning: To speed up transfers between locations, Shopify allows you to scan items directly upon shipment or receipt.

Multi-warehouse optimization

• Split fulfillment by quantity: Shopify automatically distributes quantities of the same item across multiple warehouses if a single location cannot ship the entire order.
• Flat-rate multi-warehouse shipping: Apply a single shipping rate even if the products come from multiple locations.

Mass production

• 250-label batch: You can purchase and print up to 250 shipping labels at once.
• Customizable transfer page: new filters, columns, and sorting options in the transfer management interface.

Centralized view of delivery options

• Unified Point-of-Sale Interface: Easily enable or disable options (delivery, in-store pickup, pickup location) by location.

Partners and Carriers

• New integrated carriers:
  • Canada: Purolator
  • Spain: SEUR
  • Italy: BRT
• Shopify Fulfillment Network:
  • Overview of Inventory Levels
  • Tracking Delivery Times
  • Comparison of Unit Costs Among Partners (ShipBob, Flexport, Shipfusion, ShipMonk)

Advanced Settings

• Shipping Carrier Preferences in Settings: Select your preferred shipping carriers and shipping classes, and disable the ones you don’t use.
• Return Confirmation: Refunds and reports are updated only after the return has been manually confirmed (an additional step to ensure greater tax accuracy).

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10. Operations – Management, Reporting, Mobility

A Faster, Smarter, More Mobile Back Office

Shopify is strengthening the operational foundations of its platform to improve day-to-day productivity, data consistency, and accessibility across all devices. The admin panel is becoming more agile and customizable.

Multisite Operations Management

• Multiple entities in a single store (Shopify Plus exclusive): Centralize the management of multiple legal entities, currencies, product catalogs, and sales channels in a single admin panel.
• Advanced permissions by entity and role: improved access management in complex environments.

Reports and Performance

• Web Performance Reports: Detailed analysis of Core Web Vitals by page to identify and resolve performance issues.
• New features in Shopify Analytics:
  • Industry Benchmarks
  • Customer Cohort Report
  • Chronological View of Segments

Mobility and Productivity

• New Shopify Mobile Experience:
  • Clearer Navigation
  • Simplified Menus
  • 30% Faster Loading Times
• Mobile Analytics: Run ShopifyQL queries directly in the mobile app; get quick access to custom dashboards.
• Tap to Pay on mobile (U.S. only): Accept payments without a terminal, directly from an iPhone or Android device.
• Dynamic back navigation: contextual buttons and breadcrumb trails to help users navigate between pages.

Setup & Customization

• Dedicated search in settings: quickly find options such as taxes, payments, or shipping from the desktop and mobile admin panels.
• Simplified domain connection: a new wizard with real-time feedback for connecting a third-party domain.
• Changes to subscriptions and pre-orders: You can now edit orders that include these items before they are shipped.

Funding

• Custom Shopify Capital:
  • Offers can be customized based on the selected amount (amount, cost, repayment rate).
  • Fixed-payment loans: can be paid off early at a lower cost.
  • Expanded Availability: Shopify Capital Is Now Available in Germany.

Import and Automation

• Expanded CSV Import: products, customers, and inventory from Square, WooCommerce, Etsy, Wix, Amazon, eBay, Clover, Lightspeed, and more…
• Sample data for Shopify Flow: to understand the variables that can be used in automations.
• 14-Day Flow Logs: Greater visibility for troubleshooting errors.
• Improvements to the “For each” block in Flow: now supports nested loops and multiple actions per iteration.

11. Developer – Next-Generation Platform

A redesigned environment for app and storefront developers

Shopify now offers a modernized development experience designed for speed, flexibility, and native integration of artificial intelligence.

“Vibe-Ready” Platform: Simplified Local Development

• Tunnel-free development: No need for Ngrok or third-party tools to build and test your apps.
• Accelerated hot reload: to see your changes immediately.
• Isolated environment: Each app can be tested safely, without affecting the others.
• AI Assistant (MCP Server): A development co-pilot for GraphQL, Shopify Functions, Polaris components, and more.

Realistic test blinds

• Dev stores that simulate each plan: Test your apps in environments that match Shopify Basic, Grow, Advanced, or Plus.

Hydrogen & Storefronts

• Hydrogen is migrating to React Router 7 (formerly Remix):
  • Typed Routing
  • Middleware
  • singleFetch to optimize queries
• AI-First Hydrogen Cookbook: Ready-to-use snippets for bundles, subscriptions, combined listings, multiple marketplaces, and more…
• Storefront MCP: Create AI agents capable of responding to customers, recommending products, creating a shopping cart, and completing checkout.

New Data Tools

• Definitions of declarative data: Simplify the management of metafields and metaobjects.
• Simplified access settings for the Admin, Storefront, and Customer APIs.

New UI Components

• Unified Polaris: buttons, badges, notifications, and interactive blocks that are consistent across the admin panel, checkout, and customer accounts.
• A standardized app UI across the entire platform for greater user consistency.

Direct Access to the POS

• Direct POS API: Connect to POS data without having to build your own backend.
• POS Print API: Generate invoices, receipts, or sales slips directly from the POS.

12. Drive – Productivity, Data, and Automation

Campaign Optimization, Content Personalization, Enriched Data

The “Drive” section brings together all updates related to daily productivity, marketing content management, and data automation in Shopify. These tools are designed for teams working at scale.

Email & Campaigns

• Canceling email campaigns while they’re being sent: Correct critical errors (links, typos) even after the campaign has been launched.
• Customizing Email Design:
  • Precise control of padding
  • Choose between a compact or expanded footer
  • Saving Default Settings

Store Credit & Customer Data

• Store Credit in Liquid: Ability to display a customer’s balance directly on the website or in emails.
• Synchronizing metadata with Shopify Forms: Any changes to meta fields are automatically reflected in customer forms.

Creators & Influencers

• New Collabs mobile app: lets content creators:
  • Track their sales
  • Get notified of new payments or gifts
  • Discover new partner products
• Simplified mobile dashboard for affiliates.

Marketing Follow-Up

• Campaigns: a new dashboard for managing multichannel campaigns:
  • Generating Tracked Links
  • Dynamic QR codes
  • Integrated and trackable UTMs
• Visual performance dashboards: track sales by channel, time period, and traffic source.

Personalized Customer Experience

• Customer login page with your own domain: better integration with your brand identity.
• “Buy Again” option can be disabled: you can hide this button on the order status page if it is not relevant.

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13. Extensions & Shopify Functions – API, Flow, POS

More power, more automation, more control

Shopify is significantly strengthening its technical infrastructure with key enhancements to custom features, UI extensions, APIs, and automations.

Shopify Functions – Power and Scalability

• New batch limit: up to 25 functions executed simultaneously (5 times more than the previous version).
• WebAssembly functions with the Query API: allow you to build complex logic, deserialize data, and use only the necessary fields.
• Discount Function API: Apply a single code for stackable discounts (on products, orders, and shipping).
• Exclusive POS features: creation of discounts specific to in-store sales.

Shopify Flow Automations

• Data Return from HTTP Requests: “Send HTTP Request” actions can now receive and process a response to trigger subsequent logical steps.
• New “Get metaobject(s)” block: retrieves one or more entries from a metaobject to trigger actions.
• Logs retained for 14 days: for advanced diagnostics.
• Improved “For each” blocks: support for nested loops and multiple actions per iteration.
• Empty state of enriched templates: for greater customization during creation.

UI Extensions

• Localized extensions: Customize interfaces by country or company, depending on the client’s market.
• Removing attributes via an extension: No longer necessary to work around this using empty values.
• Expanded payment options: support for QR codes, multiple currencies, and MOTO (Mail Order/Telephone Order) orders.
• Inspectable POS extensions on iOS: Debug your extensions directly from Safari Dev Tools.

APIs and Performance

• Uncapped GraphQL counts: Ability to make large queries with precise, filtered counting (staged rollout).
• POS Printing API: Native printing of documents (invoices, receipts, labels) from the POS.
• Inventory Transfers APIs: Synchronization of inventory transfers with third-party systems, including for multiple shipments.
• Automatic Order Redirection API: If an item is unavailable on one site, the order can be rerouted to another.

In conclusion

The Shopify Summer Edition 2025 represents a major evolution of the platform. Every component—themes, AI, checkout, POS, B2B, logistics, operations, and APIs—has been redesigned to deliver tangible improvements in performance, flexibility, and productivity. These aren’t just minor updates, but concrete tools designed to accelerate, enhance reliability, and globalize e-commerce operations.

Whether you run a B2C, D2C, or B2B site, or manage a network of stores or a multi-warehouse infrastructure, Shopify now positions itself as a comprehensive platform capable of supporting demanding digital strategies. With Horizons, the platform has reached a new milestone: it has become a unified, modular, and interconnected environment, ready to meet the challenges of 2025.

Would you like to learn more, or do you have an idea for a project?

Contact our Shopify experts to discuss your project