5 August 2026

Prestashop x Connectif: A Strategic Partnership to Boost Your e‑commerce Business

Big news: Prestashop is now an official partner of Connectif! 🎉

In a world where the digital transformation of commerce is constantly evolving, it is essential to rely on innovative and high-performance solutions. That is why DATASOLUTION, an expert in digital transformation, is proud to be an official partner of these two solutions: PrestaShop and Connectif. This dual partnership enables us to support our e-commerce clients with tailored strategies, optimizing conversion rates, customer engagement, and the (hyper)personalization of the shopping journey.

Recently, Connectif and PrestaShop have formalized their partnership, making it easier to integrate powerful marketing automation capabilities directly into online stores. This new feature allows e-commerce merchants to easily synchronize their digital data with Connectif, without the need for complex development work.

Thanks to this partnership, PrestaShop users can now:

Enable automated customer journeys based on purchasing behavior
Create highly personalized marketing campaigns by leveraging real-time data
Improve customer retention through smart product recommendations

This partnership marks a significant step forward for e-commerce businesses looking to boost their online business!

Connectif x Prestashop Features

An all-in-one marketing platform that engages your website visitors—both known and unknown—by evoking emotion. Not bad!

Seamless & Fast Integration with PrestaShop
Real-time data reporting
Customer Retention and Reactivation of Contact Lists
A 360° central hub to track your store’s performance: make informed decisions
Omnichannel (Web, apps, email, text messages, WhatsApp, push notifications, social media, etc.)
A 360° view of your customers: behaviors, interactions, purchases, preferences…
Centralization of first-party data

How Can You Boost Your E-Commerce Business with Connectif?

To boost your e-commerce business with Connectif, leverage marketing automation and real-time personalization. Thanks to its artificial intelligence, you can segment your customers, send dynamic product recommendations, and optimize your multichannel campaigns (email, SMS, push notifications, and more). Connectif helps you increase your conversion rate and customer loyalty by delivering a highly targeted and engaging experience.

🫶 A unified data platform for real-time insights

Get a 360° view of each of your customers. Track their behavior, interactions, purchases, and preferences—and even product views by both anonymous and known users. Centralize your omnichannel first-party data to make informed decisions and, most importantly, design and implement a 100% personalized, tailor-made experience for each customer.

🫶 Omnichannel communication like no other

Forget about clunky and confusing customer experiences. With Connectif, provide your customers with seamless and engaging experiences across all touchpoints: email, text messages, push notifications, WhatsApp, social media ads, the web, and apps. Your communication strategy becomes consistent, impactful, and truly ubiquitous.

🫶 AI-powered automation for optimal results

Save time and give your marketing campaigns a boost with Connectif’s AI-powered, no-code automation tools. No more excuses! Deliver the right message to the right customer at the right time. Automate all your campaigns to recover abandoned carts, generate leads, re-engage inactive customers, and much more!

🫶 Advanced segmentation and personalization

Create dynamic (and even dynamic+) and precise audience segments based on preferences, purchase history, behavior, and numerous predictive indicators such as Customer Lifetime Value or the RFM model. Boost engagement among your VIP customers, win back lost or at-risk customers, and increase your revenue with strategic messaging.

Sync your audience segments directly with Meta (Facebook and Instagram) to send highly targeted promotions. Reach your customers where they are with offers they won’t be able to resist, and watch your ROI soar!

🫶 Reliable integrations for a seamless ecosystem

Connectif integrates easily with many solutions, such as Doofinder, Oct8ne, Qapla, Reskyt, Spoki, and more. From product discovery to post-purchase follow-up, Connectif revolutionizes your entire customer journey!

🫶 Predictive analytics for data-driven decisions

Leverage advanced analytics to fine-tune your strategy as much as possible. Predict trends, identify opportunities you can’t afford to miss, and test your campaigns using A/B/X testing to determine the ideal channel and find the perfect timing and message for maximum impact. This will help you stay one step ahead of the competition!

DATASOLUTION: Your Partner for a Successful E-Commerce Strategy

At DATASOLUTION, we know that digital transformation goes beyond simply setting up an e-commerce platform. It is crucial to adopt a comprehensive strategy that combines user experience, customer acquisition, conversion, and customer retention.

Our expertise allows us to assist you with:

Integration and optimization of your PrestaShop store.
Implementing advanced marketing scenarios with Connectif.
Analyzing and leveraging your data to maximize your performance.

Our mission isto combine technology and strategy to provide e-commerce businesses with powerful tools tailored to their goals and their market.

Thanks to our partnership with PrestaShop and Connectif, we’re able to offer high-performance e-commerce solutions tailored to today’s challenges. Whether you’re in the launch phase or looking to optimize your business, DATASOLUTION is your partner in reaching new heights.

Spotlight on…

Connectif: Artificial Intelligence for Marketing Automation

Connectif is an omnichannel marketing automation platform, specifically designed to help e-commerce businesses leverage their customer data and boost their performance. With a “Data First”, Connectif enables you to:

Centralize and analyze data in real time to better understand customer behavior
Automate interactions with personalized messages across multiple channels (email, text messages, push notifications, etc.)
Optimize engagement using artificial intelligence that predicts user intent

By using these tools, merchants can improve their conversion ratesand strengthen customer loyalty , and increase the value of each transaction.

PrestaShop: A Flexible and High-Performance E-Commerce Platform

Used by more than 300,000 stores worldwide, PrestaShop is a leading open-source solution for creating and managing e-commerce sites. Its intuitive interface and wide range of features allow merchants to benefit from a custom online store tailored to their needs.

Among its strengths:

Advanced Customization : with thousands of modules and themes available
Optimized User Experience : Seamless navigation to maximize conversions
Ease of Management : intuitive management of the catalog, orders, and customers
Internationalization : Support for multiple currencies and languages to reach a broader market.