Optimizing Magento/Adobe Commerce for SEO and GEO

GEO is an emerging field that involves optimizing a website’s content and data so that they can be understood, cited, and used by generative AI engines (such as ChatGPT, Perplexity, or Gemini). Unlike SEO (search engine optimization), which targets primarily search engines like Google, GEO prepares your site to be a reliable source for AI-generated answers.

Users are increasingly asking AI systems questions directly (e.g., “What’s the best product for X?” or “Where can I buy Y?”). If your data isn’t optimized for these tools, your site may not appear in their responses—even if you rank well on Google.

Target 

• SEO: Search Engines (Google, Bing)
• GEO: AI engines (ChatGPT, Perplexity, etc.)

Objective

• SEO: Rankings in SERPs
• GEO: Citations in AI Responses

AI systems look for structured (JSON-LD, Schema.org), up-to-date, and contextualized data (e.g., detailed product descriptions, customer reviews, FAQs, comparison charts). They avoid vague or unsourced content.

No, GEO complements SEO. Both are necessary: SEO for traditional search engines, and GEO for AI. Eventually, an integrated strategy (SEO + GEO) will be essential. Of course, to attract even more traffic to your site, it may be essential to combine your SEO/GEO strategy with SEA acquisition campaigns and a well-crafted social media strategy .

Would you like to learn more about GEO and best practices to implement? Meet the experts from our digital digital marketing Jetpulp, part of the DATASOLUTION group.