6 August 2026
Optimizing Magento/Adobe Commerce for SEO and GEO
SEO is evolving: welcome to GEO
SEO remains essential, but GEO is becoming an indispensable discipline. Today, AI engines such as ChatGPT, Perplexity, and Gemini are transforming the way users access information. At DATASOLUTION, we have developed a structured data generation module, essential for GEO (Generative Engine Optimization) for Magento/Adobe Commerce, designed to place your site at the heart of AI-generated responses. Ready to anticipate the future of SEO?
Why is GEO essential?
Search engine algorithms are evolving, and traditional organic results are facing increasing competition from direct AI-generated answers. AI systems no longer just “crawl”—they “understand.” They prioritize structured, reliable, and contextualized data to inform their responses.
An opportunity: Brands that adapt their content now will gain visibility in AI-generated results—a rapidly growing channel.
Our solution: a module for Magento / Adobe Commerce
Our structured data module for Magento/Adobe Commerce allows you to:
- Present your data in a format optimized for AI bots, in accordance with their technical requirements.
- Improve your brand’s discoverability in responses from conversational assistants and AI engines.
- Start developing your SEO x GEO strategy today by leveraging artificial intelligence.
Contact us for a demonstration of the module
FAQ Module for Magento / Adobe Commerce
GEO is an emerging field that involves optimizing a website’s content and data so that they can be understood, cited, and used by generative AI engines (such as ChatGPT, Perplexity, or Gemini). Unlike SEO (search engine optimization), which targets primarily search engines like Google, GEO prepares your site to be a reliable source for AI-generated answers.
Users are increasingly asking AI systems questions directly (e.g., “What’s the best product for X?” or “Where can I buy Y?”). If your data isn’t optimized for these tools, your site may not appear in their responses—even if you rank well on Google.
Target
- SEO: Search Engines (Google, Bing)
- GEO: AI engines (ChatGPT, Perplexity, etc.)
Objective
- SEO: Rankings in SERPs
- GEO: Citations in AI Responses
AI systems look for structured (JSON-LD, Schema.org), up-to-date, and contextualized data (e.g., detailed product descriptions, customer reviews, FAQs, comparison charts). They avoid vague or unsourced content.
No, GEO complements SEO. Both are necessary: SEO for traditional search engines, and GEO for AI. Eventually, an integrated strategy (SEO + GEO) will be essential. Of course, to attract even more traffic to your site, it may be essential to combine your SEO/GEO strategy with SEA acquisition campaigns and a well-crafted social media strategy .
Would you like to learn more about GEO and best practices to implement? Meet the experts from our digital digital marketing Jetpulp, part of the DATASOLUTION group.
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