3 August 2026

Infographic: Key Figures for B2B e‑commerce in 2024

According to the FEVAD report, global e-commerce will experience rapid growth and reach an estimated value of 6,913 billion dollars by the end of 2024. This significant expansion will open up new opportunities for B2B companies that wish to take full advantage of them in the future.

To do so, they will need to rethink their approach to B2B commerce, invest in increasingly specialized platforms, and open new online sales channels for their products.

Since 2022, B2B e-commerce has clearly taken a cue from its B2C counterpart by placing greater emphasis on customer satisfaction. This shift has also led to the widespread adoption and proliferation of personalized recommendation systems and the creation of chatbots.

In this infographic, our experts have compiled the best market metrics to help you better understand B2B e-commerce trends in 2024 and achieve your business goals.

Rapid technological advances have transformed business interactions and transactions. The B2B e-commerce sector has experienced exponential growth in recent years, reaching an estimated global revenue of $147 billion.

Indeed, in an increasingly connected world, new criteria related to the use of digital technologies have emerged. Today, B2B customers are seeking an increasingly personalized experience when they interact online. According to recent studies, 50% of B2B customers consider the personalization of their experience to be an essential feature.

This hyper-connectivity is driving companies to collect and analyze customer data to better understand their preferences, purchasing behaviors, and specific needs. This, in turn, allows companies to provide personalized offers and relevant recommendations, thereby strengthening customer loyalty and increasing conversion rates.

To become increasingly competitive, companies must inevitably undergo a digital transformation of their internal processes. Real-time inventory management, automated order-processing solutions, and data analytics tools must be optimized to support the smooth operation of an efficient and fast logistics system.

Indeed, the rise of Generation Y to leadership positions within companies is bringing about a drastic change. According to INSEE, 73% of online buyers involved in B2B purchases belong to Generation Y.

Today, Millennials have different expectations than their predecessors when it comes to the shopping experience. They are looking for streamlined, fast, and convenient processes, similar to those they encounter in their personal lives. Online access to information, the ease of comparing products and suppliers, and flexible payment options are all key factors that influence their purchasing decisions.

The evidence is clear: B2B e-commerce continues to grow and evolve, driven in large part by the rising demand for personalization and the expectations of Millennials.