Grab & Discover, DATASOLUTION’s tool for digitizing your point of sale

What is Grab & Discover?

Grab & Discover, which can simply be translated as “grab and discover,” is an interactive solution entirely designed by the DATASOLUTION teams that allows you to make any object interactive. In fact, this digital innovation makes it possible to transform any object into a trigger that displays and presents value-added content on a screen.

Would you like to showcase the features of a new product in a creative way? With Grab & Discover, pick up the product in question and have its features appear on the associated screen.

Whether you want to give your store the feel of a concept store or offer your customers a memorable phygital experience, Grab & Discover is a tool and an innovation that can be adapted to any market and is sure to leave a lasting impression on your customers!

Whether highlighting a product’s ingredients, displaying a brand’s values or commitments, Grab & Discover provides value-added content. This experience can also be enjoyed with multiple items at the same time.

What are the uses of Grab & Discover?

This innovation offers a wide range of applications, tailored to each client and their industry to meet various needs, such as:

• Increase in-store conversion through an enhanced experience (allowing customers to compare two products, view an exploded view of the product to see its materials, learn about a product’s features, use a custom configurator, etc.);
• Improve the customer journey and enhance the customer experience beyond the mere purchase of the product,
• Display information when handling medical or industrial instruments or providing medical or industrial care to facilitate the integration of new tools in training centers or within hospital departments,
• Showcase a brand’s products in a showroom or as a demonstration at a trade show or event to engage with visitors,
• Create a connected user experience at events using a badge that allows users to access information or trigger actions during their visit (photo booth, business card sharing, networking, marketing automation, etc.),
• Develop a compelling proposition and establish the brand as a trendsetter.

How does it work?

We use two technologies to deliver this phygital experience: RFID and/or integrated, standalone microsensors.

RFID (radio frequency identification)

RFID technology makes it possible to detect when an object is placed at a specific location. It is the object’s placement at that specific location that triggers the action, as this creates an RFID contact point. The user’s location can be determined by logical deduction based on the location of the RFID contact point.

Example : When an access badge is swiped within the defined detection zone, it opens a secure door. RFID antennas require product design to protect the technological components and withstand the elements.

Microsensor Technology

The second technology uses an integrated, standalone microsensor. It captures a signal from an object to detect its movement. Unlike RFID, it does not require a precise contact point.

With this technology, picking up the object triggers the desired action. The action ends when the user places the object back on a specific area (a predefined surface that can extend up to 10 m). This technology also allows for numerous advancements, including the ability to detect the object’s orientation (for example, if the user is holding it upside down) or its temperature.

Are you interested in setting up a Grab & Discover in your store, showroom, or at an event?

Please feel free to contact our team!

We can assist you in implementing this solution and also advise you on how to make the best use of it based on your business.