Discover Shopify Winter 25 – The Boring Edition

More than 150 major updates for an optimal experience

Shopify has just unveiled its Winter 2025, the update we’ve all been waiting for, focused on performance, stability, and user experience. Ironically named The Boring Edition, this release sets aside flashy, high-profile announcements to focus on concrete and essential improvements. With more than 150 optimizations, Shopify proves, once again, that perfection lies in the details.

Optimized performance for a better user experience

One of Shopify’s priorities is to make its platform faster for merchants and their customers.

Here are the main improvements in terms of performance :

• Faster shopping cart and checkout : The shopping cart loads 50% faster, which reduces the abandonment rate. The checkout process, meanwhile, uses asynchronous loading, enabling smoother interactions.
• Responsive Admin Interface : Shopify has reduced the initial page load time of the admin interface by by 25% and sped up navigation between pages by 5x.
• Express Checkout Buttons : These buttons now load 58.8% faster, providing a better experience for customers using Shop Pay, PayPal, or other fast payment methods.

In short, Shopify aims to make every step—from adding items to the cart to the final payment—as seamless as possible.

Provisional orders: more flexible and smarter

Shopify has significantly improved the entire process related to pre-orders to make them more versatile and tailored to users’ needs.

Of particular note are:

• Integration with Shopify Functions : Draft orders can now apply dynamic pricing rules and discounts.
• Price Lock : The prices displayed in provisional orders remain guaranteed, even if changes are made to the catalog.
• Flexible Payments : Retailers can accept deposits, manage batch payments, and facilitate transactions with saved cards.

These developments ensure better management of complex orders, particularly for B2B !

Point of Sale (POS): An Enhanced In-Store Experience

Shopify POS (Point of Sale) is also receiving significant improvements to streamline the in-store experience:

• Offline Payments : Even if the Internet goes down, card payments are saved and processed as soon as the connection is restored. And that’s a huge step forward!
• Split-Screen Search : The shopping cart and search results are now visible at the same time for faster sales processing.
• Bundle Support : Product bundles configured online can be sold directly through Shopify POS.
• Optimized interface : A more compact and intuitive interface makes it easier for sales staff to do their jobs.

Thanks to these improvements, retailers can provide a seamless and professional in-store experience for their customers.

Enhanced Integration of Artificial Intelligence

Shopify is strengthening its commitment to AI with the rollout of new smart features:

• Sidekick : Shopify’s AI assistant is now available to all English-speaking merchants, offering recommendations and instant answers to help them optimize their store management.
• Shopify Inbox : Thanks to AI, merchants can automatically answer customers’ frequently asked questions, thereby improving customer service.

These features are designed to automate repetitive tasks and provide powerful tools to boost retailers’ efficiency.

Improved merchandising and research

Merchandising tools are becoming more flexible thanks to major updates:

• Semantic Search : An intuitive, multilingual search feature helps better understand customer queries to display relevant results.
• Custom Filters : Search filters now support meta fields, allowing for more precise sorting options.
• Automated Collections : You can create collections based on attributes such as color, material, or other product taxonomies.

These optimizations ensure a smooth browsing experience for customers and make it easier for merchants to manage their catalogs.

B2B: Enhanced Features for Businesses

The B2B segment is at the heart of Shopify Winter 25’s priorities, with tools designed to simplify business-to-business sales:

• Self-Service Returns : B2B customers can manage their returns directly from their customer account.
• Account Customization : With extensions, merchants can offer quotes, downloadable invoices, and other B2B features.
• Simplified Ordering : The new features in Shopify Flow automate account setup for new customers.

These tools strengthen Shopify’s position as a comprehensive solution for B2B businesses.

Internationalization and Shipping: Sell Anywhere, Easily

Shopify makes it easier to expand internationally with key updates:

• Customs fees included : Taxes and fees are automatically included in the price at checkout thanks to Managed Markets.
• Multilingual Search : A seamless search experience for international customers.
• Shipping Improvements : Options such as split shipping and new European carriers simplify logistics.

These improvements ensure a smoother global presence for merchants.

The Shopify Winter 25 – The Boring Edition brings essential optimizations that are essential for e-commerce merchants. By improving performance, enhancing B2B tools, and simplifying the customer experience, Shopify is laying a solid foundation to help its users focus on what matters most: selling better and faster.

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Check out our Shopify Winter ’24 release