DATASOLUTION and ALTAVIA Sign a Strategic Partnership Agreement

DATASOLUTION, a major player in the fields of e-commerce and data repositories, and Altavia, an international communications group and the leading independent player specializing in commercial activation for brands and retailers, announced today the signing of a strategic partnership, marked by the sale of the Altavia group’s Jetpulp and Insitaction agencies.

By combining their expertise, Altavia and DATASOLUTION offer retail players an end-to-end digital commerce solution. This partnership, built on the operational and technological synergies of the two groups, provides the market with solutions that combine the best of omnichannel commerce and point-of-sale digitization.

This move reinforces and reaffirms both companies’ commitment to commercial engagement in the French market. DATASOLUTION thus becomes a technology partner of Altavia, offering a comprehensive approach that integrates e-commerce, data management, and digital strategy.

These acquisitions also strengthen DATASOLUTION’s local presence in the Auvergne-Rhône-Alpes region with Jetpulp in Lyon, and in the Nord region with Insitaction in Lille. The teams at Jetpulp and Insitaction are joining a solid organization whose structure, methodologies, expertise, stability, and experience—gained through some 15 acquisitions both in France and abroad—will ensure a smooth integration.

The integration of Jetpulp and Insitaction enables DATASOLUTION to expand its capabilities incustomer experience and digital marketing, adopt new technologies such as BigCommerce, and strengthen its expertise in Adobe, WordPress, Symfony, as well as Google and Artificial Intelligence.

About DATASOLUTION

Founded in 2003, DATASOLUTION has grown over the past 20 years to become France’s leading independent digital agency, with 330 employees and revenue of 42 million euros.

DATASOLUTION supports companies in their digital transformation through a comprehensive suite of data-related services: e-commerce & CMS, data repositories, Digital Services (Consulting, UX/UI, Business Performance), marketing production platforms, and 24/7 application management on public and private clouds.

About Altavia

Altavia, a family-owned, international communications group with over 40 years of experience, is the leading independent provider specializing in sales activation. With an organizational structure that combines global reach with local expertise, Altavia offers solutions that blend measurable creativity, immersive in-store experiences, and responsible marketing technologies with a low environmental impact.

These approaches help improve the performance of more than 1,000 retailers and brands in 45 countries on a sustainable basis every day. With its 2,800 employees, Altavia generated revenue of more than 700 million euros in 2023.

About Jetpulp

Jetpulp is a digital agency specializing in the creation of high-performance solutions, whether technical or marketing-related. With 25 years of experience, the agency is recognized by e-commerce businesses and brands for its personalized approach that combines creativity and ROI. Jetpulp supports numerous clients, including Macif, Easypara, La Poste, and Bioderma, in developing their online businesses.

About Insitaction

Insitaction is a consulting, design, and technology implementation firm dedicated to the digital transformation of retail companies.

Contact & Information:

DATASOLUTION: Cyrille de SAGAZAN, Marketing Director, [email protected]

ALTAVIA: Line ATASSI, Director of Communications, [email protected]