5 August 2026

Create customizable documents and marketing templates

Creating marketing templates is very useful for brands that need to maintain unified, consistent, and harmonized communication across the group, while still being able to customize certain content for subsidiaries, franchisees, or other entities within their organization.

Standardize communication across all units of your company

Companies must communicate in a standardized manner across all their communication channels, while also tailoring their messaging to each entity, subsidiary, or franchisee.

Creating editable marketing templates is an ingenious way to ensure overall brand consistency.

Turn your static mockups into smart templates with Active Publishing

As part of its document customization and publishing services, DATASOLUTION—an expert in the Active Publishing publishing system—provides the parent company with editable document templates.

Thus, using a master document provided by headquarters, the various subsidiaries can modify and customize their marketing materials with their own data (prices, current promotions, addresses, etc.).

With Active Publishing software, your static mockups will be transformed into Smart Templates, combining design guidelines, document intelligence, brand guidelines, and automation. Imagine being able to give everyone self-service access to customizable mockups with complete confidence!

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Active Publishing Features

Active Publishing is a feature-rich online document editor that includes a tool for creating smart templates.

This all-in-one software provides graphic designers with everything they need to lay out documents, create templates, program logic, lock page elements, define variables, create alternative layouts, set typographic adjustments, design character and paragraph styles, and more.

It has many features:

SaaS Model: Access to the SaaS (Software as a Service) solution in the cloud.

Easy integration: with existing web portals or with PPMs (Marketing Production Platforms) created by DATASOLUTION to fully align with your brand.

Customizable templates that can be edited online: by all users, regardless of their graphic design skills.

Guaranteed typographic compatibility: allowing you to use TrueType and OpenType fonts with confidence.

Output files: ready-to-use files of all types (web, PDF, print-ready, etc.).

Extensive API: easily integrates with your web portal or e-commerce platform (REST API).

Optimal user experience: through a combination of personalized workspaces, display preferences, and settings.

Design locally or directly online: using plugins for Adobe InDesign and Illustrator.

Connection to external data: such as DAM and PIM systems, file repositories, XML feeds, and any other system that provides an API (application programming interface).

Template excerpts: These can be reused for complex documents, including coupons, advertisements, etc.

Layout options: provided by the publisher, which supports various page sizes, orientations, etc.

Automated mockups: generated entirely in the background.

Automating Customization: For example, to upload a spreadsheet or a link to an external data source to automate customization.

The Benefits of Active Publishing, a Marketing Template Creator

Elimination of Repetitive Tasks
Cost Reduction
Improving Customer Relations
Greater brand consistency
Integration with Your Marketing Production Platform
Faster time to market
Self-service solution for users

DATASOLUTION, an expert and partner of Active Publishing

With a comprehensive integration strategy that combines business consulting, technological expertise, agile methodologies, training, and managed services, DATASOLUTION positions itself as the preferred partner for brands, manufacturers, and franchise networks seeking proven solutions that are quick to deploy and deliver long-term performance.

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Long-term support

DATASOLUTION supports its clients in deploying cloud-based marketing production platforms that facilitate the management and distribution of all brand content and product information for digital, print, and packaging media.

In this regard, DATASOLUTION has extensive expertise in Adobe InDesign and Active Publishing, with which it has a long-standing partnership.

Just like a production studio, DATASOLUTION designs marketing document templates that can be used on its clients' web portals or e-commerce platforms. This is the case, for example, with BigMat.

Our teams of IT experts will assist you with templating so you can focus on your core business. Flexibility and modularity are the key strengths of the marketing solutions we provide to our clients.

DATASOLUTION integrates Active Publishing templates into your e-commerce system, web portal, intranet, or workflow. Benefit: You can work with an all-in-one solution without wasting time switching between tools. The user interface can be customized to match the client’s brand identity.

Would you like to learn more about DATASOLUTION and Active Publishing? Contact our experts!