Business Performance: Supporting You in Your Digital Growth!

Making the Right Choices to Drive Growth

Given the unique circumstances we are currently facing, DATASOLUTION has developed a platform-agnostic approach to support your growth! We help our clients identify priority actions that significantly contribute to revenue growth while optimizing ROI.

In a specific context:

The number of e-commerce sites continues to grow (+11% in Q1 2022), leading to increasingly fierce competition and, consequently, a steady rise in acquisition costs; at the same time, as online shopping becomes more widespread, the average order value continues to decline structurally (despite an increase during the COVID-19 pandemic due to changes in shopping behavior and a rise in Q1 2022 linked to the recovery of the tourism and leisure sectors)

Overall, 93% of websites have annual revenue of less than €1 million

Simultaneously, inflation is driving up logistical costs, whether in terms of transportation or packaging, and leading to supply disruptions for certain product categories. The uncertain economic and geopolitical landscape requires a need to streamline expenses.

In addition to this, there are regulatory changes such as the strict enforcement of GDPR regarding consent gathering, the anticipated disappearance of third-party data by 2023, and browser-imposed restrictions on data collection (such as App Tracking Transparency and Intelligent Tracking Protocol). These changes are fundamentally altering the possibilities for traffic acquisition and the measurement of campaign performance.

An agnostic approach at the service of your business!