Akeneo PX Insights: boost your product visibility in the age of AI search

PX Insights is first and foremost an analytics layer integrated into Akeneo Product Cloud. Its objective is to bring product data closer to performance indicators from various channels in order to help product, e-commerce, and marketing teams prioritize their improvement actions.

The way your customers discover your products has changed radically. They no longer stop at Google: they’re asking ChatGPT, Google Gemini and Perplexity, and relying on AI-generated answers to guide their purchases. In response to this profound shift, Akeneo is launching PX Insights: a solution designed to turn your product data into a true engine of visibility and performance in this new environment.

Product search has changed: are you ready?

For years, optimizing a product page meant fine-tuning your organic search ranking on Google, working on your keywords, and improving your Google Shopping feeds. These practices remain essential, but they are no longer enough.

Today, a growing share of purchase journeys begins with a query to an AI assistant. The user asks a conversational question (“Which running shoe for a 20 km trail run?”), and the AI directly suggests a selection of products, without the user ever visiting your site. If your product data isn’t structured and understood by these AI models, you are quite simply invisible.

This is precisely the problem Akeneo PX Insights sets out to solve.

What is Akeneo PX Insights?

PX Insights is a module built into Akeneo Product Cloud that connects your product information to the three major levers of digital performance:

• AI discoverability (GEO): measure how your products appear in answers generated by ChatGPT, Gemini or Perplexity, and optimize their ranking in these new spaces.
• Google Shopping: monitor the quality of your feeds, fix blockers, track key metrics (CTR, ad eligibility, pricing) and improve your conversions through better-structured data.
• Customer Reviews & Ratings: Integrate data from platforms like Yotpo directly into your PIM to identify trends, detect quality issues, and enrich your content with your customers’ actual words.

The goal: create a virtuous circle where every improvement to your product data immediately translates into greater visibility across all channels.

The key features that make the difference

Optimized product pages

Access shopping performance signals and customer reviews directly in Akeneo PIM. No more manual reports, no more data silos: everything is centralized where you already work.

Automated collaborative workflows

Trigger actions based on customer feedback: automatic alerts for a poorly rated product, spotlighting best-sellers, notifications to the relevant teams. Information reaches the right people at the right time.

Native AI enrichment

Use Akeneo’s built-in GenAI to enrich your product descriptions, improve your SEO and personalize your content — all fueled by real customer feedback. Product content becomes living, contextual and high-performing.

Why is this a turning point for e-commerce brands?

At DATASOLUTION, we have been supporting brands and retailers with their PIM and e-commerce strategies for several years. In our view, PX Insights represents a major step forward, for several reasons:

• The feedback loop is finally closed.
  Until now, performance data stayed in third-party tools (Google Merchant Center, review platforms, etc.) and never fed back into the PIM. With PX Insights, market feedback directly enriches product data. It’s a paradigm shift.
• Generative AI is changing the rules of the game.
  Our clients increasingly ask us: “How do you stay visible on ChatGPT?” To date, PX Insights is one of the only concrete, operational answers we can offer from within the PIM itself.
• An immediate ROI approach.
  Every data optimization has a knock-on effect on visibility, CTR, conversions and return rates. E-commerce, marketing and merchandising teams finally speak the same language.
• Frictionless integration.
  PX Insights integrates natively into your existing Akeneo workflow. No new tool to learn, no custom development: the value is available immediately.

Did you know?

JETPULP helps you set up and manage PX Insights

Having the right tool isn’t enough: you still need to deploy it effectively and make the most of it. That’s where JETPULP comes in — the group’s creative agency, which designs and manages your product experiences in all their forms: content, visuals, copywriting, product UX.

Drawing on the insights generated by PX Insights, JETPULP is able to:

• Analyze customer signals (reviews, Google Shopping performance, AI ranking) to identify priority areas for improvement.
• Redefine your product content templates to meet the new requirements of AI search engines and Google algorithms.
• Set up automated enrichment workflows in coordination with your product team.
• Ensure ongoing monitoring and continuous optimization of your performance, month after month.

Together, DATASOLUTION (Akeneo implementation and technical expertise) and JETPULP (content strategy and creative activation) form a complementary duo, turning PX Insights into a concrete, measurable growth lever for your business.

Who is PX Insights for?

PX Insights is aimed at any organization using Akeneo PIM that wants to go beyond simply managing product data: brands, retailers, B2B or B2C e-tailers. It’s especially relevant if you:

• Sell across multiple channels (your own site, marketplaces, Google Shopping).
• Have a large catalog where product page quality is inconsistent.
• Are looking to reduce your return rates by making your product information more relevant.
• Want to get ahead on visibility in AI search engines before your competitors position themselves there.

Take the next step

The race for visibility is no longer played out on Google alone. It now plays out in the answers given by AI agents, on marketplaces, and in the overall product experience you offer your customers. Akeneo PX Insights gives you the means to win on all these fronts at once.

Want to learn how PX Insights can integrate with your existing Akeneo ecosystem? Contact our DATASOLUTION experts for a personalized demo. And if you’d like JETPULP to handle the associated content strategy, we’ll manage the project together from start to finish.

PX Insights doesn’t replace marketing analytics tools. It simply puts product data back at the heart of decision-making, by bringing the metrics directly into the environment where teams already enrich their catalogs.

Breaking news: Akeneo announces the acquisition of Pricing Hub!

Akeneo acquires PricingHUB to natively integrate price management into its Product Cloud, alongside product data. In a landscape where AI increasingly drives product discovery and purchasing decisions, sales performance depends on the quality and consistency of data—both product and price. Until now, these two aspects have been managed in separate silos. Akeneo is thus positioning itself as the first Product Cloud to unify these two dimensions into a single platform.
More info here: https://www.akeneo.com/fr/akeneo-x-pricinghub