The premier women’s soccer team, OL Lyonnes (formerly Olympique Lyonnais Féminin), boasts an unmatched record of 39 titles, including a record 8 Women’s Champions League titles and 19 French league championships.
One year after launching its brand identity, OL Lyonnes marked a significant milestone in the club’s history with the official launch of its very first dedicated website, www.ol-lyonnes.com, developed in partnership with DATASOLUTION, which is also a major partner of the club.
The club needed a digital presence that reflected this independence. It wasn’t a redesign, but rather the creation of an entirely new website, with two goals: to be useful to fans, spectators, families, and partners, and to establish a strong, more tangible, and editorial identity.
Key Points
- Diminished visibility: content lost in the men’s team’s digital ecosystem
- Players who lack a strong sense of identity, no connection with the fans
- Scattered information on game days
- A lot of content to organize without replicating a cumbersome organizational structure
- A visually rich website that needed to remain fast, especially on mobile devices
- No room for error at the launch (official event and press conference)
Additional constraint
The website also had to be mobile-first and bilingual (French and English) to reflect the club’s international vision.
Process and Approach
Several months of work carried out in close collaboration with the OL Lyon teams, in a true spirit of partnership.
-
Developed in collaboration with the club’s marketing teams using an SXO approach, which combines marketing needs, user-friendly navigation, and SEO/GEO considerations. The site is organized around real-world use cases: following the season, exploring the club’s world, enjoying the fan experience, accessing content, and facilitating key actions.
-
Mobile is treated as the primary platform, not just a secondary version: short user flows, a clear hierarchy, visible CTAs, and components designed for vertical reading.
-
A sports-themed, premium, welcoming, and family-friendly website that reflects the brand’s signature elements: red, blue, gold, the lioness, and the crown.
-
A proven WordPress technical foundation, with RGAA standards built in from the design phase. All hosted by DATASOLUTION.
-
User flow, content, components, responsiveness, and editorial elements are all verified to ensure a flawless launch.
Production
A bilingual, editorial, and immersive website that puts female gamers at the center of the experience.
- Enhanced player profiles: statistics, quotes, trivia, voice messages, social media, photos, videos, related news, and Spotify playlists
- A roster page designed around an illustrated field: the scroll follows the players’ positions, from the goalkeepers to the forwards
- Matchday: All the information about the upcoming game in one place (directions, entertainment, food and drink, sports background)
- A calendar that can be filtered by month, competition, or result, with direct access to video highlights from the match cards
- A Hall of Fame dedicated to the club’s history (42 titles, including 8 Women’s Champions Leagues) and its iconic players
- Academy Space Dedicated to the Next Generation
- A clear separation between content and actions (ticketing, store, newsletter) to streamline the fan experience
- Custom pictograms, to avoid generic icons
- A burger menu shaped like claws, with animated claw marks that appear when you hover over certain CTAs
- Logo crown used in the calendar to indicate wins
- Subtle micro-interactions and animations that enhance navigation without compromising readability
- Effective lazy loading, with videos loaded only on demand and JavaScript libraries loaded only on the pages and sections that need them
- Accessibility fundamentals: keyboard navigation, heading hierarchy, contrast, and compliance with most of the 106 applicable RGAA criteria
Results Observed
15,000 visits in the first week alone, 64% of which were on mobile: user behavior confirms the wisdom of the mobile-first approach. Fans naturally gravitate toward the site’s most distinctive content: the roster (5,000 views) and news (4,000 views).
About 20% of traffic comes from ol.fr: the transition from the OL ecosystem is working. OL Lyonnes now has its own distinct and recognizable platform, while maintaining a strong connection to the original site.
Strong performance, despite a website rich in images and animations
- Accessibility: 100 / 100
- SEO: 100 / 100
- Best Practices: 96 / 100
- Desktop performance (at launch) 95 / 100
- Mobile performance: 72/100, above the French average
Google Lighthouse Metrics at Launch
A partner both on the field and in the digital world! DATASOLUTION has put its expertise to work for OL Lyonnes to create an intuitive, fast, and engaging website. Every detail has been carefully designed to meet the expectations of both the fans and the club. This project showcases our expertise in creating custom digital solutions.
Latest articles
Visit the blog
ChatGPT Ads on Shopify and HubSpot: What This Means for E-commerce Businesses and Marketing Teams in France
02/10/2026
Fine-tuning LLMs in the Enterprise: Better Than a Frontier Model?
28/09/2026
OroMomentum: AI for B2B efficiency
22/09/2026
AI: The 5 Top Stories of Summer 2026
17/09/2026
Content management on Magento: how to give marketing teams back control with Hyvä CMS
17/08/2026
