The leading independent network of daycare centers in France
Crèches Pour Tous is the first independent network bringing together more than 2,630 daycare centers throughout France.
Through its platform www.crechespourtous.com, the network offers services to daycare center operators (training, conferences, group purchasing, etc.), families (directories, searches for available spots), and businesses (providing childcare for their employees).
Integrated into a single, centralized Pimcore instance alongside the other People&Baby websites, the private area for parents, and the Flexi Family services site, the Crèches Pour Tous e-commerce platform is a true open-source e-commerce PIM, in which the daycare center listings have undergone comprehensive structuring and modeling of product information. Once centralized in the PIM, this structured product information is then utilized across all digital channels.
Selecting a Platform
As part of the implementation of a PIM system for people&baby, the DATASOLUTION teams chose the open-source PIM solution Pimcore. Compared to Akeneo, Pimcore not only provides all the necessary tools one would expect from a PIM (Product Information Management) system to standardize and centralize product information (in this case, data on daycare centers), but it goes much further than Akeneo, as it also includes a content management system and a DAM (Digital Asset Management) system.
The User Experience Comes First
In addition to integrating a custom-built front office that incorporates all best practices for responsive design, the focus was on the user to deliver an optimal user experience. Depending on the device used (computer, tablet, or mobile phone), navigation aids appear to optimize the site’s overall usability: sticky menus, call-to-action buttons, hamburger menus, etc.
A powerful search engine
As a key feature of the directory, our digital agency has developed a custom search engine to retrieve information from the daycare center listings stored in the central PIM. In addition todisplaying available spots in real time, users can also refine their search results by setting a search radius or selecting specific criteria.
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