A Look Back at the DATA EVENT 2025

The 5th edition of our customer event

The 5th edition of DATA EVENT, our annual customer event, took place on Thursday, June 19, at Metafore Vincennes.

An afternoon of presentations and discussions on data, AI, and digital trends.

The DATA EVENT Program

Jean-Claude Noguès, president and founder, welcomed the participants and presented an overview of DATASOLUTION’s current status halfway through 2025, including

• A specialized development offering, following the acquisition of the Blacksmith agency in early 2025
• The development of a CRM business unit, initially based on HubSpot
• The repositioning of Jetpulp—acquired in February 2025—as DATASOLUTION’s digital and creative agency
• The creation of a DATA & AI Business Unit, so that AI can play a useful role at the heart of your e-commerce challenges, while ensuring the protection of your data

A first series of workshops then began:

• “From PIM to PXM,” featuring insights from the group ETAM and featuring our partner Pimcore
• “The Challenges of Design: Web Performance, Accessibility, and Eco-Design, by our Design Studio“
• “Building Effective Lead Generation Processes,” by Régine Blanchard, CRM Expert
• “From Data to Print: How to Automate Production?” Featuring insights from Royal Canin
• “Reinventing the Search Experience in the Age of AI,” by David Macadré, Algolia
• “GSO, GEO, Google Ads: Preparing for the AI Shift in Search,” by our specialists at Jetpulp
• “DAM: The Hidden Engine Behind Your Marketing and E-commerce Performance,” by Olivier Grenet, CTO WEDIA

A break provided an opportunity for participants, staff, and partners to engage in numerous discussions, before giving way to the second session of workshops.

• “Data, Cyber Threats, and Compliance Requirements: The Essentials for 2025 in 20 Minutes,” by Aymeric Philipon, our DPO
• “Generative UIs: Redefining Search in E-Commerce,” by Borja Santaolalla, CXO Empathy
• “How to Implement AI That’s Truly Useful for Your Business,” by Thomas Incorvaia and Philippe Audibert, DATASOLUTION
• “Use Cases for Managing Your B2B Buyers,” by Mickael de Sa, Allianz Trade

In closing, Philippe Nieuwbourg, founder of decideo.fr and an expert in data and AI, shared his vision of AI and its risks, and offered some best practices and recommendations for implementing data and AI governance within companies.

After closing remarks by Jean-Claude Noguès, the participants gathered for an evening event in the gardens to continue their discussions and celebrate the summer.

A big thank you to our partners Pimcore, Empathy, Wedia, Algolia, Allianz Trade, Mirakl, Prestashop, CAWL, DALIM Software, and Stripe, as well as to our speakers and all the participants.

We look forward to seeing you in 2026 for the next edition of the DATA EVENT.

Would you like to access the ”
” materials from the various conferences?

Download the DATA EVENT materials