SEO Training: Organic Search Engine Optimization (Beginner)
Would you like to optimize your website to rank higher in Google search results, or would you like to learn how to do so before launching your site?
Our one-day SEO training course will teach you the basics of optimizing a website.
Together, we’ll review the technical, editorial, and user experience aspects of your content.
Training Objective
The goal of this training is to provide you with a comprehensive overview of digital marketing so that you have all the tools you need to effectively leverage your online visibility. You’ll then be able to develop your digital strategy entirely on your own and implement your communication plan.
If terms like HTML, spider, H1, and metadata intimidate you—no worries, we’ll tailor our explanation to your level. Our motto: making things easy to understand! This training is open to everyone, with no special technical knowledge required. If, on the other hand, you’re already familiar with these concepts and want to take your skills to the next level, we’ll tailor our training to your needs.
The curriculum for this training program can be revised following the needs assessment to best meet the participant’s expectations.
Beginner SEO Training Program
Understanding How Google Works and the Basics of SEO
- How Google Crawls, Indexes, and Ranks Web Pages
- The Role of Robots, Crawling, and Indexing
- Google’s Main Algorithms
- Recent Developments in SEO and Search Behavior
- The Challenges of Organic Search Engine Optimization for Businesses
Develop a semantic strategy and create high-performing content for Google and LLMs
- Keyword Research and Selection
- Understanding Search Intent
- Semantic Analysis and Construction of Thematic Clusters
- SEO Writing Methodology
- SEO in the Age of AI
- SEO & GEO Editorial Guidelines – The Basics (Adapted for Google & LLMs)
- Optimization of content, titles, metadata, and images
Mastering Technical SEO Optimization
- URL Tree and Structure
- Robots.txt, XML Sitemap, and Indexing
- Web Performance and Core Web Vitals
- Structured Data and Rich Snippets
- Technical Fundamentals to Master for Google & LLMs (GEO)
Increase popularity
- The Principles of Link Building
- Criteria for a High-Quality Backlink
- Dofollow and Nofollow Links
- Link Juice and Its Flow
- Best Practices for Strengthening Strategic Pages
- Link Building: The Basics for Google & LLMs
Managing and Measuring Your SEO Performance
- Advanced Use of Google Search Console
- Analysis of Search Queries, Rankings, and Click-Through Rates
- Monitoring Indexing and Website Health
- Identifying Opportunities for Optimization
- The Top SEO Analysis and Tracking Tools
Training Program Details
This beginner-level training will give you a comprehensive and clear overview of digital terminology, web players, web marketing levers, all illustrated by innovative best practices from new digitally native brands.
A great way to initiate and accelerate the digital transition of your company or its employees.
- Understand how a search engine works
- Know the basics of technical optimization
- Know how to optimize content to rank for keywords
- Conduct an SEO audit of your website
TARGET AUDIENCE / PREREQUISITES
The training is aimed at:
- Project managers
- Web managers / Webmasters
- Communication officers
- Web marketers
No prerequisites are required to take this training.
POSITIONING ASSESSMENT
Upon receipt of your contact request, a telephone interview will be offered to gather your expectations and needs and to adapt the training program accordingly.
The training is led by a consultant. He supports companies in their digital transition and development projects through the understanding and mastery of digital levers, web marketing, and his technical knowledge. He works with companies to raise awareness and train economic stakeholders in web best practices.
The teaching methods include:
- Theoretical input and best practices (expository and transmissive methods)
- Practical demonstrations and technical explanations (discovery method)
- Hands-on workshops (active methods)
Our training sessions are systematically organized in-house or on a tailored basis. They bring together employees, in groups of 1 to 4 people, belonging to the same company around a common objective. You will not be required to attend this training with people from outside your company. The training program begins within a maximum of one month after receipt of the complete application file.
Delivery methods*:
- In-person, remote – In-house / Inter-company (on request)
- Individually and in small groups of 4 people
*diagnostic assessment carried out before the start of training
Pedagogical progress and evaluation of interim learning take place throughout the training, in order to identify any difficulties and ensure the achievement of the training objectives, through:
- Role-playing scenarios,
- Practical case studies, and
- Group or individual interviews.
The learning outcomes of the training are assessed at the end of the training through:
- Evaluation questionnaires, according to the theme of the training followed, and
If the respondent achieves at least half of the maximum score, then - An individual training certificate, indicating that the participant has acquired the skills targeted by the training program, is issued (within 48 working hours).
The conduct of the training program is evaluated through quality questionnaires sent to all stakeholders in the training (trainees, trainers, company training coordinator, teaching team, funders).
DATASOLUTION relies on the expertise of the Association for the Management of the Fund for the Professional Integration of People with Disabilities (AGEFIPH) to coordinate the implementation of solutions to secure entry into and monitoring of the training, taking into account compensation needs.
DURATION
The training, with a minimum duration of 7 hours, is adapted according to the pedagogical expectations and professional objectives expressed during the positioning interview.
PRICING / FUNDING
A pricing proposal, defined according to the training program, will be communicated to you following the positioning assessment.
ACCESS TIMELINE
Upon receipt of your contact request, a telephone interview will be offered to gather your expectations and needs and to adapt the training program accordingly. The training program begins within a maximum of one month after receipt of the complete application file.
GENERAL TERMS AND CONDITIONS
We invite you to consult our general training terms and conditions.
CONTACT
Administrative contact for training: [email protected]
How to book a training session?
All you need to do is send an email to our training department specifying the number of people, the format (on-site or remote) and any relevant information. Upon receipt of your request, a phone interview will be arranged to gather your expectations and needs and to tailor the training program accordingly.
Click on this link to book a training session: Book your training
