SEO Training: Organic Search Engine Optimization (Advanced)
Would you like to take your SEO to the next level? Understand and anticipate Google’s requirements?
This advanced SEO training course will help you develop the skills you need to optimize your website.
Increased visibility through the technical, editorial, and user-experience aspects of the content.
Training Objective
The goal of this training is to give you all the tools you need to manage an expert’s work. It also aims to provide you with practical and technical advice so you can develop your own SEO strategy or make informed decisions about prioritizing your organic search optimization projects.
Would you like to take your SEO to the next level? Understand and anticipate Google’s requirements? This advanced training course will equip you with the skills you need to optimize your website. Achieve greater visibility by focusing on the technical, editorial, and user-experience aspects of your content.
The curriculum for this training program can be revised following the needs assessment to best meet the participant’s expectations.
Advanced SEO Training Program
Understanding How Google Works and the Basics of SEO
- How Google Crawls, Indexes, and Ranks Web Pages
- The Role of Robots, Crawling, and Indexing
- Google’s Main Algorithms
- Recent Developments in SEO and Search Behavior
- The Challenges of Organic Search Engine Optimization for Businesses
Develop a semantic strategy and create high-performing content for Google and LLMs
- Keyword Research and Selection
- Understanding Search Intent
- Semantic Analysis and Construction of Thematic Clusters
- SEO Writing Methodology
- SEO in the Age of AI
- SEO & GEO Editorial Guidelines (Optimized for Google & LLMs)
- Optimization of content, titles, metadata, and images
- Avoiding Cannibalization and Duplicate Content
Mastering Technical SEO Optimization
- URL Tree and Structure
- Robots.txt, XML Sitemap, and Indexing
- Crawl Budget and Log Analysis
- Web Performance and Core Web Vitals
- Structured Data and Rich Snippets
- Multilingual Management Using hreflang Tags
- Technical Points to Master for Google & LLMs (GEO)
Increase popularity and internal linking
- The Principles of Link Building
- Criteria for a High-Quality Backlink
- Dofollow and Nofollow Links
- Link Juice and Its Flow
- Internal linking and semantic clusters
- Best Practices for Strengthening Strategic Pages
- Link Building: Key Considerations for Google and LLMs
Managing and Measuring Your SEO Performance
- Advanced Use of Google Search Console
- Analysis of Search Queries, Rankings, and Click-Through Rates
- Monitoring Indexing and Website Health
- Identifying Opportunities for Optimization
- The Top SEO Analysis and Tracking Tools
Terms and conditions of the training action
This beginner-level training will give you a comprehensive and clear overview of digital terminology, web players, and web marketing levers, all illustrated by innovative best practices from new digitally native brands.
A great way to kick-start and accelerate the digital transformation of your company or its employees.
- Understand how a search engine works
- Know the basics of technical optimization
- Know how to optimize your content to rank for keywords
- Conduct an SEO audit of your website
AUDIENCES / PREREQUISITES
This training is aimed at:
- Project managers
- Web managers / webmasters
- Communication officers
- Web marketers
No prerequisites are required to take this training.
POSITIONING ASSESSMENT
Upon receipt of your contact request, a phone interview will be offered to you to gather your expectations and needs and adapt the course of the training.
The training is led by a consultant. He supports companies in their digital transition and development projects through the understanding and mastery of digital levers, web marketing, and his technical knowledge. He is committed to working with companies in order to raise awareness and train economic actors in best web practices.
The pedagogical modalities include:
- theoretical input and best practices (expository and transmissive methods)
- practical demonstrations and technical explanations (discovery method)
- hands-on workshops (active methods)
Our training sessions are systematically organized in-house or on a customized basis. They bring together employees, in groups of 1 to 4 people, belonging to the same company around a common objective. You will not be required to attend this training with people from outside your company. The training program begins within a maximum of one month after receipt of the complete application file.
Delivery methods*:
- In-person, remote – In-house / Inter-company (on request)
- Individually and in small groups of 4 people
*diagnostic assessment carried out prior to training entry
Pedagogical progress and the assessment of intermediate learning outcomes take place throughout the training, in order to identify any difficulties and ensure the achievement of the training objectives, via:
- situational exercises,
- practical case studies, and
- collective or individual interviews.
The learning outcomes of the training are assessed at the end of the training through:
- evaluation questionnaires, depending on the topic of the training followed, and
if the respondent obtains at least half of the maximum score, then - an individual training certificate, indicating that the participant has acquired the skills targeted by the training activity, is issued (within 48 working hours)
The progress of the training action is evaluated by quality questionnaires sent to all the stakeholders involved in the training (trainees, instructors, company training coordinator, pedagogical team, funder).
DATASOLUTION relies on the expertise of the Association for the Management of the Fund for the Professional Integration of People with Disabilities (AGEFIPH) in order to coordinate the implementation of solutions to secure the entry and monitoring of training while taking into account compensation needs.
DURATION
The training, with a minimum duration of 7 hours, is adapted according to the educational expectations and professional objectives expressed during the positioning interview.
PRICING / FINANCING
A pricing proposal, defined according to the training pathway, will be communicated to you at the end of the positioning assessment.
ACCESS TIMELINE
Upon receipt of your contact request, a phone interview will be offered to gather your expectations and needs and to adapt the course of the training. The training program begins within a maximum of one month after receipt of the complete file.
GENERAL TERMS AND CONDITIONS
We invite you to consult our general terms and conditions of training.
CONTACT
Administrative contact for training courses: [email protected]
How do I book a training session?
You simply need to send an email to our training department specifying the number of people, the modalities (on-site or remote) and any relevant information. Upon receipt of your request, a phone interview will be proposed to gather your expectations and needs and to tailor the course of the training.
Click on this link to book a training session: Book your training
