Customer case
ETAM
How the ETAM Group Implemented a 360° View of Its Products, from Sourcing to the Point of Sale, Using a Pimcore Solution.
The group chose a Pimcore solution to transform its PIM into a strategic tool and to centralize, enrich, and harmonize its product data on an international scale.
How ETAM revolutionized its product management, from sourcing to point of sale.
The ETAM Group, a French and international leader in lingerie and fashion, chose the Pimcore solution to meet its challenges of centralizing, enriching, and ensuring the quality of its product data.
In this exclusive case study, discover how ETAM transformed its PIM into a strategic tool for:
- Centralize product data for five brands (Etam, Maison 123, Undiz, Livy, Ysé)
- Automate product enrichment and publication
- Ensure data quality on an international scale
- Harmonize processes for 1,300 stores in 57 countries
Why Pimcore?
A flexible, open, and scalable solution capable of supporting ETAM in its future ambitions while preserving its historical identity and artisanal expertise.
Download the full case study to understand how ETAM rose to this challenge and learn lessons for your own digital transformation.
