Shopify Summer 2025 Edition – Horizons

From the moment you land on the official Shopify Summer Edition 2025 page, the tone is set: an immersive interface, a seamless experience, and a playful mini car game called Horizon Drive, a lighthearted nod to the idea of taking the wheel of your own growth.

Behind this sleek presentation lies a much more structural reality: Shopify is rolling out over 150 technical and functional improvements with its new edition, Horizons.

AI-generated themes built on the fly, the smart Sidekick copilot, multi-entity management, a redesigned checkout, a revamped POS, unified logistics, advanced internationalization, and a modernized developer environment, this edition signals a major leap. Shopify isn’t just adding new options, it is reshaping the core architecture of its ecosystem.

TL;DR – What to Remember About Shopify Horizons 2025

The goal of this new edition is clear: to reinforce its position as a global, modular, AI-powered e-commerce platform.

Here are the 7 key takeaways:

1. New AI-generated Horizon themes, fully customizable by block.
2. Sidekick, the multilingual AI copilot, voice-controlled and now available on mobile.
3. POS V10, faster, customizable, and built for omnichannel.
4. Enhanced checkout, faster, fully customizable, PCI DSS V4 compliant, and compatible with Roblox.
5. Advanced internationalization, including multi-entity, multi-currency, and integrated DDP logistics.
6. Expanded B2B features, including multi-catalogue, VAT validation, NetSuite integration, and order thresholds.
7. New developer environment, with simplified local development, AI-ready Storefronts, and extended APIs.

Shopify is now positioning itself more clearly than ever as a global, modular and interoperable digital infrastructure.

Contact our experts

1. Themes – Horizon, the new visual foundation

© Shopify – Themes Horizons

2. Sidekick – the multilingual AI copilot

A strategic e-commerce assistant, available 24/7

Sidekick evolves into a true commercial intelligence interface, fully integrated with Shopify. It assists merchants with data analysis, content generation, store configuration, and real-time decision-making.

Strategic capabilities:

• Multifactor analysis: Sidekick can answer complex questions like “Why did my sales drop last month?” by cross-referencing sales data, marketing campaigns, inventory levels, seasonality, and more.

• Actionable recommendations: It suggests actions such as launching promotions, segmenting customer groups, or adding new products — all executable with a single click.

Conversational intelligence:

• AI image generation: Enter a prompt like “a luxury beach resort in the desert,” and Sidekick will generate a matching image.

• Multilingual support: Sidekick operates in all 20 languages supported by the Shopify admin.

• Mobile version: Now available in the Shopify mobile app, allowing merchants to take action on the go.

• Voice support and screen sharing: Speak directly to Sidekick, share your screen, and receive real-time visual assistance within the admin.

• Enhanced chat interface: A contextual chat experience with multimodal responses (text, actions, visuals).

Action automation:

• User-validated automation: Sidekick can automate promo code creation, report generation, store page edits, or customer segment setup — always with user confirmation.

• Keyword and natural language input: The interface accepts both straightforward commands and naturally phrased, complex queries.

© Shopify – Sidekick

3. Retail – POS V10, omnichannel and personalization

Shopify POS version 10, faster, smarter, more customizable

Shopify upgrades its physical retail ecosystem with version 10 of its Point of Sale (POS), redesigned to meet the needs of modern omnichannel commerce.

New customization capabilities (POS Pro):

• Fully branded customer displays: Customize the customer-facing screen with your colors, logos, and visuals — including the welcome screen, cart, and order confirmation.

• Device-specific payment settings: Enable or disable payment methods per terminal.

• Store credit issuance and refunds: Store credit can now be issued, accepted, or refunded directly from the POS.

Omnichannel features:

• Mixed fulfillment orders (ship and carryout): Combine in-store pickup and shipping within the same transaction (POS Pro only).

• Discounts on draft orders: Admin-created promotions (e.g., “Buy X, get Y”) can now be applied to draft orders (POS Pro).

• SMS marketing consent: Staff can record SMS opt-in directly from the customer profile or the printed receipt.

• Built-in marketing opt-in: Seamless conversion of store visitors into subscribers.

Enhanced sales experience:

• Smart product search: Autocorrects typos, supports spacing and alternative spellings.

• Faster checkout: A single discount can now apply simultaneously to products, the order, and shipping costs.

• Automatic cash rounding: For countries without small coins, Shopify automatically rounds payments based on local rules.

• Multi-entity physical retail (Plus): Manage multiple international legal entities from a single POS and admin interface.

Accessibility and management:

• Updated POS mobile app: Faster navigation and easier syncing with the admin.

• Unified inventory and returns: Inventory and return management is synchronized between the POS and the online store.

Contact our experts

© Shopify – Shopify POS

4. Checkout – conversion, speed, and compliance

A faster, customizable, and secure checkout experience

© Shopify – Checkout

5. Global – operational internationalization

A global foundation to sell without borders

Shopify is strengthening its global infrastructure to simplify cross-border commerce, reduce currency conversion costs, automate tax compliance, and deliver a fully localized shopping experience for international buyers.

Shopify Payments launched in 16 new countries:

Newly supported markets include Lithuania, Poland, Norway, Latvia, Hungary, Estonia, Malta, Croatia, Greece, Slovenia, Cyprus, Bulgaria, Liechtenstein, Luxembourg, Gibraltar, and Mexico.

Multi-currency and legal entities (Shopify Plus exclusive):

• Payouts in 8 currencies: Get paid in your preferred currency, reducing conversion fees.

• Multi-entity management in a single store: Operate several legal or fiscal entities across online and retail from one unified account.

• Custom domains, catalogs, and currencies per entity.

Taxes and duties:

• Duties and taxes collected at checkout: Available across all plans, not limited to Shopify Plus.

• Price display including duties: Ensures full transparency and eliminates surprise fees.

• Integrated DDP labels: Generate Delivered Duty Paid labels directly with DHL eCommerce and Express (US only).

Tax automation tools:

• Tariffguide.ai: Generate harmonized codes and duty rates from a simple product description plus country of origin.

• Expanded Klarna support: Now available through Shopify Payments in 11 additional EU countries.

• Local payment methods in Europe: Support for P24, BLIK, TWINT, Swish, and MobilePay in Poland, Switzerland, Sweden, Denmark, and Finland.

Market management:

• Customizable submarkets: Create regional submarkets (e.g. France as a subset of a broader Europe market).

• Country display in customer accounts: Country, language, and entity now clearly shown in customer account pages, aligned with the storefront.

Compliance and GDPR:

• Simplified identity verification (Canada): Upload of photo ID and selfie.

• Customizable cookie consent: Configurable banners and preference settings directly in checkout.

• Localized marketing opt-in: Country-specific opt-in defaults or automated Shopify recommendations.

• Consent audit log: Automatic logging of cookie consent and opt-outs for GDPR audits.

© Shopify – Global

6. Marketing – AI, segmentation, and omnichannel

Smarter, more targeted campaigns, easier to manage

Shopify is modernizing its marketing suite with predictive segmentation tools, AI-assisted content generation, and a new multichannel management interface. The goal: to boost performance without added complexity.

AI and personalization:

• App Knowledge Base: Automatically generates a chatbot- and voice-assistant-readable FAQ from your store policies. Merchants can enrich it with custom Q&As to enhance presence in AI environments like Perplexity and ChatGPT.

• AI-driven segmentation: Create dynamic customer segments based on purchase behavior, order history, language preferences, geolocation, and more.

• Prebuilt templates: Ready-to-use segments for common cases like VIP customers, abandoned carts, or inactive users.

Enhanced ShopifyQL:

• Upgraded editor: Quick segment editing with keyboard shortcuts, smart suggestions, and time-based filters.

• Streamlined interface: Easily filter, combine, and save advanced customer segments.

Intelligent automations:

• Automation template search: Quickly find the right marketing workflow using filters and sorting tools.

• Live email campaign cancellation: Stop an email send even after launch in case of errors (broken links, typos, etc.).

• Custom padding and footer control: Adjust email spacing to match your brand’s design preferences, whether compact or airy.

Measurement and attribution:

• New “Campaigns” hub in admin: Manage and measure all campaigns across channels from a single place.

• Built-in QR codes and shareable links: Includes UTM tracking for precise attribution.

• Dedicated analytics page: Track performance by channel, segment, and campaign with detailed visual reporting.

Marketing consent management:

• Region-based opt-in settings: Default checkbox states can be customized by country.

• Integrated consent across channels: Ensure alignment of email, SMS, and push notification opt-ins within customer profiles.

Contact our experts

© Shopify – Marketing

7. Shop App – recommendations, social features, and personalization

Shopify’s mobile app becomes a full-fledged sales channel

© Shopify – Shop App

8. B2B – multi-catalogs, VAT, and ERP integration

Shopify B2B evolves into a full-featured platform for business-to-business commerce

Shopify’s B2B suite continues to expand, addressing the needs of wholesalers, distributors, resellers, and multi-brand companies. It enables large-scale B2B customization while preserving Shopify’s native simplicity.

B2B Markets (Shopify Plus exclusive):

• Create dedicated “B2B Markets”: Each market can have its own catalog, pricing, currency, tax rules, and even a custom theme.

• “View as” buyer simulation: Merchants can preview exactly what a B2B client will see based on their assigned market.
  Example: a UK client sees prices in euros with one set of visuals, while a North American buyer sees USD pricing and different imagery.

Automated tax compliance:

• VAT number validation (EU and UK): Built into the Shopify admin, with automatic tax exemptions applied when validated.

• Real-time tax exemption: No more need for workarounds or third-party apps.

Custom order conditions:

• Minimum and maximum order thresholds: Set value thresholds per order for all customers or B2B clients only (via the Checkout Blocks app).

• B2B gift cards: Now fully supported in B2B catalogs, with native reporting (no need for external solutions).

• Custom payment terms: Net 30, upfront deposits, deferred payments — all manageable directly from Shopify’s admin.

ERP and integration enhancements:

• Updated NetSuite connector: Synchronizes companies, purchase orders, payment terms, and more.

• Improved compatibility with B2B-focused apps, including:

  • QuickBooks

  • Collaborative lookbooks

  • Group purchasing

  • Other specialized apps

Shopify Collective:

• No minimum sales required to join as a supplier or retailer (US only).

• Personalized partner recommendations within the Collective marketplace.

• Search suppliers directly by name.

© Shopify – B2B

9. Shipping – advanced logistics and centralization

Streamlined, fast logistics fully managed from the admin

Shopify is expanding its shipping tools to meet the needs of merchants operating with multiple warehouses, carriers, and sales channels. The goal: centralize, automate, and accelerate order processing while maintaining full control over every step.

New shipping management capabilities:

• Pick lists in the Shopify admin: Print preparation slips by product or by order, including SKUs, quantities, and product images, using the Order Printer app.

• Multi-parcel tracking for a single transfer: A single stock transfer can now be tracked across multiple packages.

• Barcode scanning for stock transfers: Speed up internal transfers with barcode scanning at send and receive stages.

Multi-warehouse optimization:

• Split fulfillment by quantity: Shopify can automatically split quantities of the same item across multiple warehouses if one location can’t fulfill the entire order.

• Flat rate across warehouses: Apply a single shipping rate even when products ship from different locations.

Bulk processing:

• Batch printing of 250 labels: Buy and print up to 250 shipping labels in one go.

• Customizable transfer page: Add filters, columns, and sorting options to the transfer management interface.

Centralized delivery options view:

• Unified interface by location: Easily activate or deactivate options (shipping, in-store pickup, local delivery) per fulfillment site.

Partners and carriers:

• New integrated carriers:

  • Canada: Purolator

  • Spain: SEUR

  • Italy: BRT

Shopify Fulfillment Network:

• Overview of stock levels

• Delivery time tracking

• Unit cost comparison between partners (ShipBob, Flexport, Shipfusion, ShipMonk)

Advanced configuration:

• Carrier preferences in settings: Choose preferred carriers and service levels, disable unused options.

• Return confirmation: Refunds and reports are only updated once returns are manually confirmed — adding a step for improved tax accuracy.

Contact our experts

© Shopify – Shipping

10. Operations – management, reporting, mobility

A faster, smarter, and more mobile back office

Shopify is strengthening the operational backbone of its platform to enhance day-to-day productivity, data consistency, and access from any device. The admin is now more agile and customizable than ever.

Multi-site operations management:

• Multiple entities in a single store (Shopify Plus exclusive): Centralize the management of legal entities, currencies, catalogs, and sales channels within one admin.

• Advanced permissions by entity and role: Improved access control in complex organizational structures.

Reporting and performance:

• Web Performance Reports: Detailed Core Web Vitals analysis per page to detect and fix performance issues.

• New features in Shopify Analytics:

  • Industry benchmarks

  • Customer cohort reports

  • Timeline visualization of customer segments

Mobility and productivity:

• New Shopify mobile experience:

  • Clearer navigation

  • Simplified menus

  • 30% faster load times

• Mobile analytics: Run ShopifyQL queries and access dashboards directly from the app.

• Tap to Pay on mobile (US only): Accept contactless payments directly from iPhone or Android, no external terminal required.

• Dynamic back navigation: Contextual buttons and breadcrumb trails for easier movement between pages.

Configuration and customization:

• Dedicated settings search: Quickly find key options like taxes, payments, or shipping from desktop or mobile admin.

• Simplified domain connection: New assistant with real-time feedback to connect third-party domains.

• Subscription and preorder edits: Orders containing these elements can now be modified before shipment.

Financing:

• Personalized Shopify Capital:

  • Adjustable offers based on selected amount (loan amount, cost, repayment rate)

  • Fixed monthly repayment loans with lower early repayment costs

  • Expanded availability: now offered in Germany

Import and automation:

• Expanded CSV import: Migrate products, customers, and inventory from platforms like Square, WooCommerce, Etsy, Wix, Amazon, eBay, Clover, and Lightspeed.

• Shopify Flow sample data: Better understanding of available variables for automation.

• 14-day Flow logs: Greater visibility for diagnosing automation errors.

• Improved “For each” block in Flow: Supports nested loops and multiple actions per iteration.

© Shopify – Operations

11. Developer – next-generation platform

A redesigned environment for app and storefront developers

Shopify now offers a modernized development experience, built for speed, flexibility, and native AI integration.

“Vibe-ready” platform: simplified local development

• No more tunneling required: Build and test apps without relying on Ngrok or third-party tools.

• Faster hot reload: Instantly preview code changes.

• Isolated environments: Safely test each app without impacting others.

• AI assistant (MCP Server): A development copilot for GraphQL, Shopify Functions, Polaris components, and more.

Realistic test stores:

• Dev stores that simulate each plan: Test apps in environments modeled after Shopify Basic, Grow, Advanced, or Plus.

Hydrogen & Storefronts:

• Hydrogen now built on React Router 7 (formerly Remix):

  • Typed routing

  • Middleware support

  • singleFetch for optimized data queries

• AI-first Hydrogen Cookbook: Ready-to-use code snippets for bundles, subscriptions, combined listings, multi-market setups, and more.

• Storefront MCP: Create AI agents that can respond to customers, recommend products, generate carts, and complete checkouts.

New data tools:

• Declarative data definitions: Simplify the handling of metafields and metaobjects.

• Streamlined access settings for Admin, Storefront, and Customer APIs.

New UI components:

• Unified Polaris: Buttons, badges, notifications, and interactive blocks are now consistent across admin, checkout, and customer accounts.

• Standardized app UI across the platform for a cohesive user experience.

Direct access to POS:

• Direct POS API: Access POS data without needing a custom backend.

• POS Print API: Generate invoices, packing slips, or receipts directly from the POS.

© Shopify – Developer

12. Drive – productivity, data, and automation

Campaign optimization, content personalization, enriched data

The “Drive” section brings together all updates related to daily productivity, marketing content management, and data automation within Shopify. These tools are designed for teams operating at scale.

Email & campaigns:

• Cancel email campaigns mid-send: Fix critical errors (broken links, typos) even after launch.

• Custom email design controls:

  • Precise padding adjustments

  • Choice between compact or expanded footers

  • Save default settings for future use

Store credit & customer data:

• Store credit in Liquid: Display a customer’s credit balance directly on the storefront or in emails.

• Metadata sync with Shopify Forms: Any metafield updates are automatically reflected in customer forms.

Creators & influencers:

• New Collabs mobile app: Allows content creators to:

  • Track sales

  • Receive notifications for new payments or gifts

  • Discover new brand partnerships

• Simplified affiliate dashboard on mobile

Marketing performance tracking:

• Campaigns hub: A centralized space for managing multichannel campaigns

  • Generate tracked links

  • Create dynamic QR codes

  • Built-in, traceable UTM parameters

• Visual performance dashboards: Track sales by channel, timeframe, and traffic source

Personalized customer experience:

• Customer login page on your own domain: Seamless brand integration

• “Buy Again” button toggle: Option to hide the button on order status pages if irrelevant

Contact our experts

© Shopify – Try the Horizon Drive mini-game directly in your browser!

13. Extensions & Shopify Functions – API, Flow, POS

More power, more automation, more control

The Shopify Summer Edition 2025 represents a foundational evolution of the platform. Every component, from themes and AI to checkout, POS, B2B, logistics, operations, and APIs, has been reworked to deliver measurable improvements in performance, flexibility, and productivity. These are not incremental updates, but concrete tools designed to accelerate, stabilize, and globalize e-commerce operations.

Whether you’re running a B2C, D2C, or B2B site, managing a retail network, or operating a multi-warehouse setup, Shopify now stands as a comprehensive backbone capable of supporting high-demand digital strategies. With Horizons, the platform reaches a new milestone: a unified, modular, interconnected environment, ready for the challenges of 2025.

Want to learn more or have a project in mind?

Contact our Shopify experts to discuss your goals.