B2B Commerce and Artificial Intelligence (AI)
#eCommerce #AI #ArtificialIntelligence #INTERSHOP #conversion
Discover a real lever that will increase your eCommerce site’s conversion by 20%!
INTERSHOP x SPARQUE.AI
A few months ago, Intershop acquired the Dutch company Sparque.AI, a leading technology provider in AI-based search and recommendations, leveraging your unique knowledge.
This acquisition enables the platform to add a dimension of personalization to its B2B/B2B2X eCommerce platform through AI technologies.
Indeed, Sparque.AI’s search algorithms anticipate the expectations of B2B buyers while personalizing search results, product recommendations, navigation, and more. With this cutting-edge technology, e-commerce businesses have observed up to a 20% increase in conversions!
For Markus Klahn, CEO of Intershop:
“Sparque.AI is an ideal complement to our B2B commerce platform. We have already successfully deployed Sparque.AI’s technology with existing Intershop clients, resulting in a 20% increase in conversion rates. This AI-optimized user experience subsequently leads to a 29% increase in sales.”
With the native integration of Sparque.AI’s solution into its cloud-based eCommerce platform, our partner Intershop enriches its search and recommendation engine. Leveraging its extensive B2B commerce experience, Intershop now offers the opportunity to introduce AI at multiple levels of organizations and sales processes.
The various algorithms powered by artificial intelligence are ready to be quickly deployed and fueled by numerous data sources, thanks to an API-based approach.
Data from PIM, CRM, commerce, location, navigation, and even real-time data can be collected and connected to create a 360° customer profile within a customer data platform.
BOOST YOUR eCOMMERCE
This merger offers e-commerce businesses numerous advantages, such as:
- API-first: REST APIs accessible to any front-end.
- Quick launch: Utilize the “Build your own algorithms” feature, allowing you to combine methods and data and test your results immediately!
- Flexible data model: Structured, unstructured, first-party or open data from different formats.
- High performance: View personalized product recommendations in 200 ms, calculated on over 100,000 articles, tens of millions of order lines, and hundreds of thousands of customers. Sparque.AI’s engine is powered by advanced columnar database technology, fast, and reliable.
- Technology: Intershop’s solution offers cutting-edge search and database technology, with its central element being the knowledge graph. It is an incredibly rich data model that combines all relevant data, adds context, and easily allows for the integration of external data.
- SaaS: With Intershop, benefit from the latest technology at your fingertips without worrying about hosting or administration.
Moreover, with this solution, you will be able to offer your users the most relevant content in real-time and with the right context at each interaction. Consider articles already added to the cart, previous orders, devices used, location, season, and much more!
This predictive technology will increase your conversion by 20% and the average order value by 10%, resulting in up to 29% additional sales! This SaaS solution is already available for all e-commerce businesses using the Intershop platform, as well as users of other eCommerce platforms. Our efficient teams can implement this new lever in just one week!
Don’t worry about performance or scalability of your online store anymore; our DATASOLUTION experts will take care of it for you!
To take it even further, discover our
Business Performance support.
A desire? A need? An idea? Don’t hesitate to contact our team to discuss your project!
Source : Intershop
