{"id":26405,"date":"2026-02-10T16:51:46","date_gmt":"2026-02-10T15:51:46","guid":{"rendered":"https:\/\/www.datasolution.fr\/ia-quotidien-2026\/"},"modified":"2026-02-10T17:59:45","modified_gmt":"2026-02-10T16:59:45","slug":"ai-daily-lives-2026","status":"publish","type":"post","link":"https:\/\/www.datasolution.fr\/en\/ai-daily-lives-2026\/","title":{"rendered":"AI in everyday life: when interfaces become conversational"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\r\n    <div id=\"block_1d3ed546e071e25f6b05f6c53a177152\" class=\"block-images custom-wp-block  p-relative\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"960\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2026\/02\/cover-article-IA-1920x960.jpg\" class=\"img-responsive\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2026\/02\/cover-article-IA-1920x960.jpg 1920w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2026\/02\/cover-article-IA-768x384.jpg 768w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2026\/02\/cover-article-IA-1536x768.jpg 1536w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2026\/02\/cover-article-IA-2048x1024.jpg 2048w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2026\/02\/cover-article-IA-560x280.jpg 560w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2026\/02\/cover-article-IA-1120x560.jpg 1120w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2026\/02\/cover-article-IA-1200x600.jpg 1200w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2026\/02\/cover-article-IA-250x125.jpg 250w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2026\/02\/cover-article-IA-500x250.jpg 500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2026\/02\/cover-article-IA-1000x500.jpg 1000w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2026\/02\/cover-article-IA-720x360.jpg 720w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2026\/02\/cover-article-IA-1440x720.jpg 1440w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2026\/02\/cover-article-IA-750x375.jpg 750w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2026\/02\/cover-article-IA-1500x750.jpg 1500w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\r\n\t\t    <\/div>\r\n\r\n\n\n\n    <div id=\"block_0592fd3237cffaf6accf8a9bc1c9b56b\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<p><span data-contrast=\"auto\">For\u00a0several\u00a0years\u00a0now,\u00a0<\/span><a href=\"https:\/\/www.datasolution.fr\/en\/expertises\/ai-data-agency\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">artificial intelligence<\/span><\/a><span data-contrast=\"auto\">\u00a0has been\u00a0advancing\u00a0at a\u00a0rapid\u00a0pace. But\u00a0something\u00a0has\u00a0changed\u00a0recently: AI\u00a0is\u00a0no longer content\u00a0with\u00a0improving\u00a0existing\u00a0tools,\u00a0it\u00a0is\u00a0redefining\u00a0the\u00a0very\u00a0way\u00a0we\u00a0interact\u00a0with\u00a0digital\u00a0technology.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Information\u00a0searches, online shopping,\u00a0personal\u00a0assistants&#8230;\u00a0These\u00a0uses, once\u00a0compartmentalized\u00a0into\u00a0separate\u00a0applications, are\u00a0now\u00a0converging\u00a0toward\u00a0a\u00a0common\u00a0point:\u00a0conversation.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Recent\u00a0announcements\u00a0about\u00a0ChatGPT, Siri, and Yahoo\u00a0illustrate\u00a0a\u00a0profound\u00a0transformation:\u00a0AI\u00a0is\u00a0becoming\u00a0the\u00a0primary\u00a0interface\u00a0between\u00a0users\u00a0and digital services.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Key points to\u00a0remember:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">AI\u00a0is\u00a0now\u00a0integrated\u00a0into\u00a0everyday\u00a0use,\u00a0with\u00a0no visible disruption for the user.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Conversational\u00a0interfaces\u00a0are\u00a0gradually\u00a0replacing\u00a0fragmented\u00a0journeys\u00a0(search, navigation,\u00a0forms).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/www.datasolution.fr\/en\/expertises\/expert-ecommerce-agency\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">E-commerce<\/span><\/a><span data-contrast=\"auto\">\u00a0is\u00a0evolving\u00a0towards\u00a0conversational\u00a0commerce,\u00a0where\u00a0the\u00a0act\u00a0of\u00a0purchasing\u00a0becomes\u00a0a continuation of the dialogue.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Despite\u00a0innovation, AI\u00a0is\u00a0adopting\u00a0existing\u00a0web codes,\u00a0such\u00a0as the shopping\u00a0cart, to\u00a0maintain\u00a0trust.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">AI\u00a0is\u00a0most\u00a0effective\u00a0when\u00a0it\u00a0becomes\u00a0invisible,\u00a0naturally\u00a0integrated\u00a0into\u00a0uses and\u00a0systems.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">See\u00a0also: &#8220;<\/span><a href=\"https:\/\/www.datasolution.fr\/en\/ai-in-delivery-between-promises-and-reality-how-to-move-from-gadget-to-operational-valueia-delivery-operational-value\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">AI in\u00a0delivery: between promise and reality, how can we move from gadget to operational value?<\/span><\/a><span data-contrast=\"auto\">&#8220;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_991f8b0a737410b5e101602b50769e23\" class=\"block-text-title block-text-title custom-wp-block\">\n\n        <div class=\"block-text-title--container\">\n\n            <div class=\"block-text-title--wrapper\">\n\n                <div class=\"block-text-title--title\">\n\t                                    <h2 class=\"\"><p style=\"text-align: left;\"><span class=\"TextRun SCXW67860062 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart SpellingErrorV2Themed CommentHighlightPipeRest CommentHighlightRest SCXW67860062 BCX0\" data-ccp-parastyle=\"heading 2\">From<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW67860062 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW67860062 BCX0\" data-ccp-parastyle=\"heading 2\">tool<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW67860062 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0to\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW67860062 BCX0\" data-ccp-parastyle=\"heading 2\">universal<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW67860062 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0interface<\/span><\/span><span class=\"EOP CommentHighlightPipeRest SCXW67860062 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<\/h2>\n\t                            <\/div>\n\n                <div class=\"block-text-title--text\"><p style=\"text-align: left;\"><span class=\"TextRun SCXW24543529 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">Historically<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">our<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0digital\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">journeys<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0have been\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">based<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0on a succession of screens, menus, and\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">forms<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">. To\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">search<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0for a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">product<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">you<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">had<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0to\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">navigate<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">. To\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">get<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0information,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">you<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">had<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0to\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">browse<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0links. To\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">interact<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">with<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0an assistant,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">you<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">had<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0to\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">formulate<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">precise<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\"> command. <\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span class=\"TextRun SCXW24543529 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW24543529 BCX0\">AI <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">is<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">disrupting<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">this<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0model.\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">We<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0are\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">gradually<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">moving<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">from<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">logic<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0of\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">specific<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">separate<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">tools<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0to a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">logic<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0of intelligent\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW24543529 BCX0\">interfaces capable<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0of\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">understanding<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">intent<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">contextualizing<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">requests<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">, and\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">orchestrating<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">several<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0actions in succession\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">without<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0the user\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">having<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0to\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24543529 BCX0\">worry<\/span><span class=\"NormalTextRun SCXW24543529 BCX0\">\u00a0about the &#8220;how.&#8221;<\/span><\/span><span class=\"EOP SCXW24543529 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n\n\n\n    <div id=\"block_2bc89015464264042c87e147b2ad42b4\" class=\"block-text-title block-text-title custom-wp-block\">\n\n        <div class=\"block-text-title--container\">\n\n            <div class=\"block-text-title--wrapper\">\n\n                <div class=\"block-text-title--title\">\n\t                                    <h2 class=\"\"><p style=\"text-align: left;\"><span class=\"TextRun SCXW146257947 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart SpellingErrorV2Themed CommentHighlightPipeRest CommentHighlightRest SCXW146257947 BCX0\" data-ccp-parastyle=\"heading 2\">When<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW146257947 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0conversation\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW146257947 BCX0\" data-ccp-parastyle=\"heading 2\">becomes<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW146257947 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0an\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW146257947 BCX0\" data-ccp-parastyle=\"heading 2\">act<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW146257947 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0of\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW146257947 BCX0\" data-ccp-parastyle=\"heading 2\">purchasing<\/span><\/span><span class=\"EOP CommentHighlightPipeRest SCXW146257947 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<\/h2>\n\t                            <\/div>\n\n                <div class=\"block-text-title--text\"><p style=\"text-align: left;\"><span data-contrast=\"auto\">OpenAI is currently working on integrating e-commerce features directly into ChatGPT: shopping cart, merchant tools, and product catalog accessible from a simple conversation. This change may seem anecdotal, but it is actually significant. Users no longer &#8220;go to a website&#8221; to buy.\u202f They chat, express a need, refine their criteria&#8230; and the act of purchasing becomes a natural continuation of the dialogue. We are witnessing the emergence of conversational commerce, where product research, advice, comparison, and transaction are no longer separate steps, but a single exchange.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"auto\">For businesses,\u00a0this\u00a0marks a\u00a0turning\u00a0point:\u00a0tomorrow,\u00a0visibility\u00a0will\u00a0no longer\u00a0depend\u00a0solely\u00a0on a\u00a0website\u00a0or\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.jetpulp.fr\/expertises\/seo\/\" target=\"_blank\" rel=\"noopener\">search engine optimization<\/a><\/span><span data-contrast=\"auto\">, but on the ability of their data to be understood, interpreted, and recommended by AI. However, while one might think that AI would continue to break the mold, ChatGPT returns to a basic element of e-commerce: the shopping cart. Because beyond revolution and innovation, sales can only be made through trust, and that trust comes through codes that users have known and validated for years. The shopping cart is a perfect example of this.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n\n\n\n    <div id=\"block_c6dd3e187da13f2f45c3500f8542e947\" class=\"block-text-title block-text-title custom-wp-block\">\n\n        <div class=\"block-text-title--container\">\n\n            <div class=\"block-text-title--wrapper\">\n\n                <div class=\"block-text-title--title\">\n\t                                    <h2 class=\"\"><p style=\"text-align: left;\"><span class=\"TextRun SCXW113588162 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart SpellingErrorV2Themed CommentHighlightPipeRest CommentHighlightRest SpellingErrorHighlight SCXW113588162 BCX0\" data-ccp-parastyle=\"heading 2\">Personal<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW113588162 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0assistants are\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW113588162 BCX0\" data-ccp-parastyle=\"heading 2\">changing<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW113588162 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0dimension<\/span><\/span><span class=\"EOP CommentHighlightPipeRest SCXW113588162 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<\/h2>\n\t                            <\/div>\n\n                <div class=\"block-text-title--text\"><p style=\"text-align: left;\"><span data-contrast=\"auto\">This transformation\u00a0is\u00a0not\u00a0limited\u00a0to commerce. Apple\u00a0is\u00a0preparing\u00a0a major\u00a0evolution\u00a0of Siri,\u00a0based\u00a0on\u00a0Google&#8217;s\u00a0Gemini\u00a0models. The\u00a0stated\u00a0goal\u00a0is\u00a0clear: to\u00a0transform\u00a0Siri\u00a0from\u00a0an assistant capable of\u00a0executing\u00a0simple\u00a0commands\u00a0into\u00a0a\u00a0true\u00a0conversational\u00a0assistant, capable of\u00a0understanding\u00a0context,\u00a0performing\u00a0a\u00a0series\u00a0of actions, and\u00a0engaging\u00a0in\u00a0natural\u00a0dialogue. This move\u00a0is\u00a0indicative of a\u00a0broader\u00a0trend:\u00a0assistants are no longer\u00a0designed\u00a0as\u00a0productivity\u00a0tools, but as\u00a0everyday\u00a0digital\u00a0companions.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"auto\">They\u00a0must\u00a0be\u00a0able\u00a0to:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">understand\u00a0complex\u00a0requests,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">maintain\u00a0context,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">interact\u00a0with\u00a0multiple applications,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">and\u00a0provide\u00a0responses\u00a0tailored\u00a0to the\u00a0user&#8217;s\u00a0actual\u00a0situation.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span data-contrast=\"auto\">In\u00a0other\u00a0words, AI\u00a0is\u00a0becoming\u00a0a cognitive\u00a0intermediary\u00a0between\u00a0humans\u00a0and information\u00a0systems.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n\n\n\n    <div id=\"block_aeeb59eba42617ac9e54d5062859a6f4\" class=\"block-text-title block-text-title custom-wp-block\">\n\n        <div class=\"block-text-title--container\">\n\n            <div class=\"block-text-title--wrapper\">\n\n                <div class=\"block-text-title--title\">\n\t                                    <h2 class=\"\"><p style=\"text-align: left;\"><span class=\"TextRun SCXW10248178 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart SpellingErrorV2Themed CommentHighlightPipeRest CommentHighlightRest SpellingErrorHighlight SCXW10248178 BCX0\" data-ccp-parastyle=\"heading 2\">Search<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW10248178 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW10248178 BCX0\" data-ccp-parastyle=\"heading 2\">is<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW10248178 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0no longer a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW10248178 BCX0\" data-ccp-parastyle=\"heading 2\">list<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW10248178 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0of links<\/span><\/span><span class=\"EOP CommentHighlightPipeRest SCXW10248178 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<\/h2>\n\t                            <\/div>\n\n                <div class=\"block-text-title--text\"><p style=\"text-align: left;\"><span data-contrast=\"auto\">This\u00a0evolution\u00a0is\u00a0also\u00a0reflected\u00a0in the\u00a0way\u00a0we\u00a0access\u00a0information. Following\u00a0Perplexity\u00a0and Google, Yahoo\u00a0recently\u00a0announced\u00a0the\u00a0integration\u00a0of\u00a0generative\u00a0AI (via Claude\u00a0models)\u00a0into\u00a0its\u00a0search\u00a0engine. The goal\u00a0is\u00a0no longer\u00a0simply\u00a0to display\u00a0results, but to\u00a0produce\u00a0synthetic,\u00a0contextualized, and\u00a0explained\u00a0answers,\u00a0while\u00a0maintaining\u00a0the\u00a0traceability\u00a0of sources.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"auto\">Search\u00a0is\u00a0thus\u00a0moving\u00a0away\u00a0from<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">from\u00a0a\u00a0navigation-based\u00a0approach<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">to\u00a0a\u00a0logic\u00a0of dialogue.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span data-contrast=\"auto\">Users\u00a0no longer\u00a0search\u00a0for &#8220;where\u00a0to click&#8221;;\u00a0they\u00a0search\u00a0to\u00a0understand. This change\u00a0profoundly\u00a0alters\u00a0the\u00a0way\u00a0content, data, and expertise must\u00a0be\u00a0structured\u00a0to\u00a0remain\u00a0visible in\u00a0a\u00a0world\u00a0dominated\u00a0by AI interfaces.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n\n\n\n    <div id=\"block_87e9f2e52f9c467ee37c2834d2bdefcb\" class=\"block-text-title block-text-title custom-wp-block\">\n\n        <div class=\"block-text-title--container\">\n\n            <div class=\"block-text-title--wrapper\">\n\n                <div class=\"block-text-title--title\">\n\t                                    <h2 class=\"\"><p style=\"text-align: left;\"><span class=\"TextRun SCXW33480042 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW33480042 BCX0\" data-ccp-parastyle=\"heading 2\">One trend,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW33480042 BCX0\" data-ccp-parastyle=\"heading 2\">three<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW33480042 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0manifestations<\/span><\/span><span class=\"EOP CommentHighlightPipeRest SCXW33480042 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<\/h2>\n\t                            <\/div>\n\n                <div class=\"block-text-title--text\"><p style=\"text-align: left;\"><span class=\"TextRun SCXW72177671 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">Taken<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">individually<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">these<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">announcements<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">may<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">seem<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">unrelated<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">. But\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">together<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">they<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">paint<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">clear<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">picture<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">: AI\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">is<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">becoming<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0the\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">primary<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0layer of digital interaction.\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">Whether<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">buying<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">product<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">searching<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\"> for information, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">interacting<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">with<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0a service, or\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">managing<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0an application\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">ecosystem<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">, conversation\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">is<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">becoming<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0the single point of entry.\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">We<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0are no longer\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">simply<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">talking<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0about\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">artificial<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0intelligence, but about\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">experiences<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">enhanced<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">\u00a0by data and\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW72177671 BCX0\">language<\/span><span class=\"NormalTextRun SCXW72177671 BCX0\">.<\/span><\/span><span class=\"EOP SCXW72177671 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n\n\n\n    <div id=\"block_2ad47201a6c911c9f0f274804ab4ebd7\" class=\"block-text-title block-text-title custom-wp-block\">\n\n        <div class=\"block-text-title--container\">\n\n            <div class=\"block-text-title--wrapper\">\n\n                <div class=\"block-text-title--title\">\n\t                                    <h2 class=\"\"><p style=\"text-align: left;\"><span class=\"TextRun SCXW53776733 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart SpellingErrorV2Themed CommentHighlightPipeRest CommentHighlightRest SCXW53776733 BCX0\" data-ccp-parastyle=\"heading 2\">What<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW53776733 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW53776733 BCX0\" data-ccp-parastyle=\"heading 2\">does<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW53776733 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW53776733 BCX0\" data-ccp-parastyle=\"heading 2\">this<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW53776733 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW53776733 BCX0\" data-ccp-parastyle=\"heading 2\">mean<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW53776733 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0for\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed CommentHighlightRest SCXW53776733 BCX0\" data-ccp-parastyle=\"heading 2\">businesses<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed CommentHighlightRest SCXW53776733 BCX0\" data-ccp-parastyle=\"heading 2\">?<\/span><\/span><span class=\"EOP CommentHighlightPipeRest SCXW53776733 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<\/h2>\n\t                            <\/div>\n\n                <div class=\"block-text-title--text\"><p style=\"text-align: left;\"><span class=\"TextRun SCXW179350333 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW179350333 BCX0\">For\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW179350333 BCX0\">organizations<\/span><span class=\"NormalTextRun SCXW179350333 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW179350333 BCX0\">this<\/span><span class=\"NormalTextRun SCXW179350333 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW179350333 BCX0\">evolution<\/span><span class=\"NormalTextRun SCXW179350333 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW179350333 BCX0\">raises<\/span><span class=\"NormalTextRun SCXW179350333 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW179350333 BCX0\">several<\/span><span class=\"NormalTextRun SCXW179350333 BCX0\">\u00a0structural\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW179350333 BCX0\">challenges:<\/span><\/span><span class=\"EOP SCXW179350333 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n\n\n\n    <div id=\"block_773227c49bf32402af690ad26870cee2\" class=\"block-text-title block-text-title custom-wp-block\">\n\n        <div class=\"block-text-title--container\">\n\n            <div class=\"block-text-title--wrapper\">\n\n                <div class=\"block-text-title--title\">\n\t                                    <h3 class=\"\"><p style=\"text-align: left;\"><span class=\"TextRun SCXW40993269 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW40993269 BCX0\" data-ccp-parastyle=\"heading 3\">1. Data as a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW40993269 BCX0\" data-ccp-parastyle=\"heading 3\">foundation<\/span><\/span><span class=\"EOP CommentHighlightPipeRest SCXW40993269 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<\/h3>\n\t                            <\/div>\n\n                <div class=\"block-text-title--text\"><p style=\"text-align: left;\"><span class=\"TextRun SCXW183223232 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW183223232 BCX0\">Without<\/span><span class=\"NormalTextRun SCXW183223232 BCX0\">\u00a0reliable,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW183223232 BCX0\">structured<\/span><span class=\"NormalTextRun SCXW183223232 BCX0\">, and accessible data, no\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW183223232 BCX0\">conversational<\/span><span class=\"NormalTextRun SCXW183223232 BCX0\">\u00a0AI can\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW183223232 BCX0\">produce<\/span><span class=\"NormalTextRun SCXW183223232 BCX0\">\u00a0value.\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW183223232 BCX0\">Quality<\/span><span class=\"NormalTextRun SCXW183223232 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW183223232 BCX0\">governance<\/span><span class=\"NormalTextRun SCXW183223232 BCX0\">, and\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW183223232 BCX0\">traceability<\/span><span class=\"NormalTextRun SCXW183223232 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW183223232 BCX0\">become<\/span><span class=\"NormalTextRun SCXW183223232 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW183223232 BCX0\">strategic<\/span><span class=\"NormalTextRun SCXW183223232 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW183223232 BCX0\">prerequisites<\/span><span class=\"NormalTextRun SCXW183223232 BCX0\">.<\/span><\/span><span class=\"EOP SCXW183223232 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n\n\n\n    <div id=\"block_70da1d1b12b4edc4a9e0e7ccaf1e889b\" class=\"block-text-title block-text-title custom-wp-block\">\n\n        <div class=\"block-text-title--container\">\n\n            <div class=\"block-text-title--wrapper\">\n\n                <div class=\"block-text-title--title\">\n\t                                    <h3 class=\"\"><p style=\"text-align: left;\"><span class=\"TextRun SCXW69016254 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW69016254 BCX0\" data-ccp-parastyle=\"heading 3\">2.\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW69016254 BCX0\" data-ccp-parastyle=\"heading 3\">Redesigned<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW69016254 BCX0\" data-ccp-parastyle=\"heading 3\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW69016254 BCX0\" data-ccp-parastyle=\"heading 3\">customer<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW69016254 BCX0\" data-ccp-parastyle=\"heading 3\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW69016254 BCX0\" data-ccp-parastyle=\"heading 3\">journeys<\/span><\/span><span class=\"EOP CommentHighlightPipeRest SCXW69016254 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/h3>\n\t                            <\/div>\n\n                <div class=\"block-text-title--text\"><p style=\"text-align: left;\"><span class=\"TextRun SCXW171491665 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171491665 BCX0\">Conversational<\/span><span class=\"NormalTextRun SCXW171491665 BCX0\">\u00a0interfaces\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171491665 BCX0\">require<\/span><span class=\"NormalTextRun SCXW171491665 BCX0\">\u00a0a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171491665 BCX0\">rethinking<\/span><span class=\"NormalTextRun SCXW171491665 BCX0\">\u00a0of\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171491665 BCX0\">customer<\/span><span class=\"NormalTextRun SCXW171491665 BCX0\">\u00a0and\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171491665 BCX0\">employee<\/span><span class=\"NormalTextRun SCXW171491665 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171491665 BCX0\">journeys<\/span><span class=\"NormalTextRun SCXW171491665 BCX0\">:\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171491665 BCX0\">fewer<\/span><span class=\"NormalTextRun SCXW171491665 BCX0\">\u00a0screens,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171491665 BCX0\">fewer<\/span><span class=\"NormalTextRun SCXW171491665 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171491665 BCX0\">forms<\/span><span class=\"NormalTextRun SCXW171491665 BCX0\">, more\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171491665 BCX0\">intent<\/span><span class=\"NormalTextRun SCXW171491665 BCX0\">\u00a0and\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW171491665 BCX0\">context<\/span><span class=\"NormalTextRun SCXW171491665 BCX0\">.<\/span><\/span><span class=\"EOP SCXW171491665 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n\n\n\n    <div id=\"block_b420824818f4a9e07ee2c0a7076da7e6\" class=\"block-text-title block-text-title custom-wp-block\">\n\n        <div class=\"block-text-title--container\">\n\n            <div class=\"block-text-title--wrapper\">\n\n                <div class=\"block-text-title--title\">\n\t                                    <h3 class=\"\"><p style=\"text-align: left;\"><span class=\"TextRun SCXW42800726 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW42800726 BCX0\" data-ccp-parastyle=\"heading 3\">3. AI\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed CommentHighlightRest SCXW42800726 BCX0\" data-ccp-parastyle=\"heading 3\">as<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW42800726 BCX0\" data-ccp-parastyle=\"heading 3\">\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed CommentHighlightRest SCXW42800726 BCX0\" data-ccp-parastyle=\"heading 3\">a<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW42800726 BCX0\" data-ccp-parastyle=\"heading 3\">\u00a0component of the IS<\/span><\/span><span class=\"EOP CommentHighlightPipeRest SCXW42800726 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<\/h3>\n\t                            <\/div>\n\n                <div class=\"block-text-title--text\"><p style=\"text-align: left;\"><span class=\"TextRun SCXW16549008 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW16549008 BCX0\">AI can no longer\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16549008 BCX0\">be<\/span><span class=\"NormalTextRun SCXW16549008 BCX0\">\u00a0a simple &#8220;POC&#8221; or an\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16549008 BCX0\">isolated<\/span><span class=\"NormalTextRun SCXW16549008 BCX0\">\u00a0building block. It must\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16549008 BCX0\">be<\/span><span class=\"NormalTextRun SCXW16549008 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16549008 BCX0\">integrated<\/span><span class=\"NormalTextRun SCXW16549008 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16549008 BCX0\">into<\/span><span class=\"NormalTextRun SCXW16549008 BCX0\">\u00a0the\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16549008 BCX0\">heart<\/span><span class=\"NormalTextRun SCXW16549008 BCX0\">\u00a0of the information system,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16549008 BCX0\">interacting<\/span><span class=\"NormalTextRun SCXW16549008 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16549008 BCX0\">with<\/span><span class=\"NormalTextRun SCXW16549008 BCX0\">\u00a0<\/span><\/span><a class=\"Hyperlink SCXW16549008 BCX0\" href=\"https:\/\/www.datasolution.fr\/en\/erp\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW16549008 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW16549008 BCX0\" data-ccp-charstyle=\"Hyperlink\">ERP<\/span><\/span><\/a><span class=\"TextRun SCXW16549008 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW16549008 BCX0\">,\u00a0<\/span><\/span><a class=\"Hyperlink SCXW16549008 BCX0\" href=\"https:\/\/www.datasolution.fr\/en\/crm-expertise\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW16549008 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW16549008 BCX0\" data-ccp-charstyle=\"Hyperlink\">CRM<\/span><\/span><\/a><span class=\"TextRun SCXW16549008 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW16549008 BCX0\">, data platforms, and business\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16549008 BCX0\">tools<\/span><span class=\"NormalTextRun SCXW16549008 BCX0\">.<\/span><\/span><span class=\"EOP SCXW16549008 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n\n\n\n    <div id=\"block_bca866dc9afc6d6b852d1d047040c065\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<p><span data-contrast=\"auto\">We\u00a0are\u00a0entering\u00a0a new phase of AI\u00a0maturity. A phase\u00a0where\u00a0the challenge\u00a0is\u00a0no longer\u00a0just\u00a0the performance of\u00a0models, but\u00a0their\u00a0natural\u00a0integration\u00a0into\u00a0our\u00a0daily\u00a0lives. AI\u00a0is\u00a0ceasing\u00a0to\u00a0be\u00a0a\u00a0technological\u00a0topic and\u00a0becoming\u00a0a real lever for\u00a0transforming\u00a0uses.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">At DATASOLUTION,\u00a0this\u00a0evolution\u00a0confirms\u00a0a\u00a0strong\u00a0conviction:\u00a0the value of AI lies not\u00a0only\u00a0in the\u00a0models, but in the\u00a0way\u00a0data,\u00a0systems, and uses are\u00a0orchestrated\u00a0to serve people.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_d46c3272dbbff9fda3cf77e7420a5b08\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<h2>Got an idea or a project?<br \/>\nContact our experts to discuss your AI-powered project.<\/h2>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    portalId: \"19997354\",\n    formId: \"fa5e9a07-0f97-4103-b759-dca7e8302454\",\n    region: \"eu1\"\n  });\n<\/script><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n    <script type=\"application\/ld+json\">\n        {\"@context\":\"http:\/\/schema.org\",\"@type\":\"FAQPage\",\"name\":\"Frequently asked questions about the use of AI in everyday life \",\"description\":\"Frequently asked questions about the use of AI in everyday life \",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How does AI fit into our daily lives in practical terms? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p style=\\\"text-align: left\\\"><span class=\\\"TextRun SCXW16299272 BCX0\\\" lang=\\\"FR-FR\\\" xml:lang=\\\"FR-FR\\\" data-contrast=\\\"auto\\\"><span class=\\\"NormalTextRun SCXW16299272 BCX0\\\">It\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW16299272 BCX0\\\">is<\/span><span class=\\\"NormalTextRun SCXW16299272 BCX0\\\">\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW16299272 BCX0\\\">integrated<\/span><span class=\\\"NormalTextRun SCXW16299272 BCX0\\\">\u00a0via\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW16299272 BCX0\\\">conversational<\/span><span class=\\\"NormalTextRun SCXW16299272 BCX0\\\">\u00a0interfaces\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW16299272 BCX0\\\">that<\/span><span class=\\\"NormalTextRun SCXW16299272 BCX0\\\">\u00a0can\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW16299272 BCX0\\\">understand<\/span><span class=\\\"NormalTextRun SCXW16299272 BCX0\\\">\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW16299272 BCX0\\\">intent<\/span><span class=\\\"NormalTextRun SCXW16299272 BCX0\\\">,\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW16299272 BCX0\\\">maintain<\/span><span class=\\\"NormalTextRun SCXW16299272 BCX0\\\">\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW16299272 BCX0\\\">context<\/span><span class=\\\"NormalTextRun SCXW16299272 BCX0\\\">, and\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW16299272 BCX0\\\">orchestrate<\/span><span class=\\\"NormalTextRun SCXW16299272 BCX0\\\">\u00a0multiple actions\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW16299272 BCX0\\\">without<\/span><span class=\\\"NormalTextRun SCXW16299272 BCX0\\\">\u00a0disruption to the user.<\/span><\/span><span class=\\\"EOP SCXW16299272 BCX0\\\" data-ccp-props=\\\"{}\\\">\u00a0<\/span><\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Will AI replace websites and applications? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p style=\\\"text-align: left\\\"><span class=\\\"TextRun SCXW104327240 BCX0\\\" lang=\\\"FR-FR\\\" xml:lang=\\\"FR-FR\\\" data-contrast=\\\"auto\\\"><span class=\\\"NormalTextRun SCXW104327240 BCX0\\\">No, but\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW104327240 BCX0\\\">it<\/span><span class=\\\"NormalTextRun SCXW104327240 BCX0\\\">\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW104327240 BCX0\\\">is<\/span><span class=\\\"NormalTextRun SCXW104327240 BCX0\\\">\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW104327240 BCX0\\\">becoming<\/span><span class=\\\"NormalTextRun SCXW104327240 BCX0\\\">\u00a0<\/span><span class=\\\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW104327240 BCX0\\\">a<\/span><span class=\\\"NormalTextRun SCXW104327240 BCX0\\\">\u00a0layer of interaction on top of\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW104327240 BCX0\\\">existing<\/span><span class=\\\"NormalTextRun SCXW104327240 BCX0\\\">\u00a0services,\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW104327240 BCX0\\\">simplifying<\/span><span class=\\\"NormalTextRun SCXW104327240 BCX0\\\">\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW104327240 BCX0\\\">access<\/span><span class=\\\"NormalTextRun SCXW104327240 BCX0\\\">\u00a0to information,\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW104327240 BCX0\\\">products<\/span><span class=\\\"NormalTextRun SCXW104327240 BCX0\\\">, and\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW104327240 BCX0\\\">features<\/span><span class=\\\"NormalTextRun SCXW104327240 BCX0\\\">.<\/span><\/span><span class=\\\"EOP SCXW104327240 BCX0\\\" data-ccp-props=\\\"{}\\\">\u00a0<\/span><\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"What is conversational commerce? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p style=\\\"text-align: left\\\"><span class=\\\"TextRun SCXW182621438 BCX0\\\" lang=\\\"FR-FR\\\" xml:lang=\\\"FR-FR\\\" data-contrast=\\\"auto\\\"><span class=\\\"NormalTextRun SCXW182621438 BCX0\\\">It\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\\\">is<\/span><span class=\\\"NormalTextRun SCXW182621438 BCX0\\\">\u00a0a\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\\\">form<\/span><span class=\\\"NormalTextRun SCXW182621438 BCX0\\\">\u00a0of\u00a0<\/span><span class=\\\"NormalTextRun SCXW182621438 BCX0\\\">e-commerce\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\\\">where<\/span><span class=\\\"NormalTextRun SCXW182621438 BCX0\\\">\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\\\">searching<\/span><span class=\\\"NormalTextRun SCXW182621438 BCX0\\\">,\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\\\">advising<\/span><span class=\\\"NormalTextRun SCXW182621438 BCX0\\\">,\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\\\">comparing<\/span><span class=\\\"NormalTextRun SCXW182621438 BCX0\\\">, and\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\\\">purchasing<\/span><span class=\\\"NormalTextRun SCXW182621438 BCX0\\\">\u00a0are all\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\\\">done<\/span><span class=\\\"NormalTextRun SCXW182621438 BCX0\\\">\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\\\">within<\/span><span class=\\\"NormalTextRun SCXW182621438 BCX0\\\">\u00a0the\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\\\">same<\/span><span class=\\\"NormalTextRun SCXW182621438 BCX0\\\">\u00a0dialogue\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\\\">with<\/span><span class=\\\"NormalTextRun SCXW182621438 BCX0\\\">\u00a0an AI.<\/span><\/span><span class=\\\"EOP SCXW182621438 BCX0\\\" data-ccp-props=\\\"{}\\\">\u00a0<\/span><\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Why do we say that AI is more effective when it is invisible? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p style=\\\"text-align: left\\\"><span class=\\\"TextRun SCXW68659486 BCX0\\\" lang=\\\"FR-FR\\\" xml:lang=\\\"FR-FR\\\" data-contrast=\\\"auto\\\"><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\\\">Because<\/span><span class=\\\"NormalTextRun SCXW68659486 BCX0\\\">\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\\\">its<\/span><span class=\\\"NormalTextRun SCXW68659486 BCX0\\\">\u00a0value lies not in\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\\\">its<\/span><span class=\\\"NormalTextRun SCXW68659486 BCX0\\\">\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\\\">technological<\/span><span class=\\\"NormalTextRun SCXW68659486 BCX0\\\">\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\\\">visibility<\/span><span class=\\\"NormalTextRun SCXW68659486 BCX0\\\">, but in\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\\\">its<\/span><span class=\\\"NormalTextRun SCXW68659486 BCX0\\\">\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\\\">ability<\/span><span class=\\\"NormalTextRun SCXW68659486 BCX0\\\">\u00a0to\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\\\">improve<\/span><span class=\\\"NormalTextRun SCXW68659486 BCX0\\\">\u00a0the\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\\\">experience<\/span><span class=\\\"NormalTextRun SCXW68659486 BCX0\\\">\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\\\">without<\/span><span class=\\\"NormalTextRun SCXW68659486 BCX0\\\">\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\\\">requiring<\/span><span class=\\\"NormalTextRun SCXW68659486 BCX0\\\">\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\\\">additional<\/span><span class=\\\"NormalTextRun SCXW68659486 BCX0\\\">\u00a0effort or\u00a0<\/span><span class=\\\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\\\">learning<\/span><span class=\\\"NormalTextRun SCXW68659486 BCX0\\\">\u00a0on the part of the user.<\/span><\/span><span class=\\\"EOP SCXW68659486 BCX0\\\" data-ccp-props=\\\"{}\\\">\u00a0<\/span><\/p>\\n\"}}]}    <\/script>\n\n<div id=\"block_ff5a55f97fd408b7faea574a3d521647\" class=\"block-faq custom-wp-block p-relative\">\n    <div class=\"block-faq--wrapper container\">\n                    <h2 class=\"block-faq--title title-semi-big\">Frequently asked questions about the use of AI in everyday life <\/h2>\n                            <ul class=\"block-faq--list\">\n                                                            <li class=\"block-faq--item\" data-display=\"false\">\n                            <h3 class=\"block-faq--toggle\">\n                                <span class=\"block-faq--toggle-txt title-small\">How does AI fit into our daily lives in practical terms? <\/span>\n                                <svg width=\"10\" height=\"6\" viewBox=\"0 0 10 6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <polygon fill=\"#070723\" transform=\"matrix(0 1 1 0 2 -2)\"\n                                             points=\"4.54760216 2.99370008 2 6.77730013 3.26123035 8 8 2.99380008 3.26123035 -2 2 -0.777299982\"\n                                             fill-rule=\"evenodd\"\/>\n                                <\/svg>\n                            <\/h3>\n                            <div class=\"block-faq--answer block-text\">\n                                <p style=\"text-align: left;\"><span class=\"TextRun SCXW16299272 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW16299272 BCX0\">It\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16299272 BCX0\">is<\/span><span class=\"NormalTextRun SCXW16299272 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16299272 BCX0\">integrated<\/span><span class=\"NormalTextRun SCXW16299272 BCX0\">\u00a0via\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16299272 BCX0\">conversational<\/span><span class=\"NormalTextRun SCXW16299272 BCX0\">\u00a0interfaces\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16299272 BCX0\">that<\/span><span class=\"NormalTextRun SCXW16299272 BCX0\">\u00a0can\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16299272 BCX0\">understand<\/span><span class=\"NormalTextRun SCXW16299272 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16299272 BCX0\">intent<\/span><span class=\"NormalTextRun SCXW16299272 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16299272 BCX0\">maintain<\/span><span class=\"NormalTextRun SCXW16299272 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16299272 BCX0\">context<\/span><span class=\"NormalTextRun SCXW16299272 BCX0\">, and\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16299272 BCX0\">orchestrate<\/span><span class=\"NormalTextRun SCXW16299272 BCX0\">\u00a0multiple actions\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16299272 BCX0\">without<\/span><span class=\"NormalTextRun SCXW16299272 BCX0\">\u00a0disruption to the user.<\/span><\/span><span class=\"EOP SCXW16299272 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                            <\/div>\n                        <\/li>\n                                                                                <li class=\"block-faq--item\" data-display=\"false\">\n                            <h3 class=\"block-faq--toggle\">\n                                <span class=\"block-faq--toggle-txt title-small\">Will AI replace websites and applications? <\/span>\n                                <svg width=\"10\" height=\"6\" viewBox=\"0 0 10 6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <polygon fill=\"#070723\" transform=\"matrix(0 1 1 0 2 -2)\"\n                                             points=\"4.54760216 2.99370008 2 6.77730013 3.26123035 8 8 2.99380008 3.26123035 -2 2 -0.777299982\"\n                                             fill-rule=\"evenodd\"\/>\n                                <\/svg>\n                            <\/h3>\n                            <div class=\"block-faq--answer block-text\">\n                                <p style=\"text-align: left;\"><span class=\"TextRun SCXW104327240 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104327240 BCX0\">No, but\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104327240 BCX0\">it<\/span><span class=\"NormalTextRun SCXW104327240 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104327240 BCX0\">is<\/span><span class=\"NormalTextRun SCXW104327240 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104327240 BCX0\">becoming<\/span><span class=\"NormalTextRun SCXW104327240 BCX0\">\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW104327240 BCX0\">a<\/span><span class=\"NormalTextRun SCXW104327240 BCX0\">\u00a0layer of interaction on top of\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104327240 BCX0\">existing<\/span><span class=\"NormalTextRun SCXW104327240 BCX0\">\u00a0services,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104327240 BCX0\">simplifying<\/span><span class=\"NormalTextRun SCXW104327240 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104327240 BCX0\">access<\/span><span class=\"NormalTextRun SCXW104327240 BCX0\">\u00a0to information,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104327240 BCX0\">products<\/span><span class=\"NormalTextRun SCXW104327240 BCX0\">, and\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104327240 BCX0\">features<\/span><span class=\"NormalTextRun SCXW104327240 BCX0\">.<\/span><\/span><span class=\"EOP SCXW104327240 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                            <\/div>\n                        <\/li>\n                                                                                <li class=\"block-faq--item\" data-display=\"false\">\n                            <h3 class=\"block-faq--toggle\">\n                                <span class=\"block-faq--toggle-txt title-small\">What is conversational commerce? <\/span>\n                                <svg width=\"10\" height=\"6\" viewBox=\"0 0 10 6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <polygon fill=\"#070723\" transform=\"matrix(0 1 1 0 2 -2)\"\n                                             points=\"4.54760216 2.99370008 2 6.77730013 3.26123035 8 8 2.99380008 3.26123035 -2 2 -0.777299982\"\n                                             fill-rule=\"evenodd\"\/>\n                                <\/svg>\n                            <\/h3>\n                            <div class=\"block-faq--answer block-text\">\n                                <p style=\"text-align: left;\"><span class=\"TextRun SCXW182621438 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW182621438 BCX0\">It\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\">is<\/span><span class=\"NormalTextRun SCXW182621438 BCX0\">\u00a0a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\">form<\/span><span class=\"NormalTextRun SCXW182621438 BCX0\">\u00a0of\u00a0<\/span><span class=\"NormalTextRun SCXW182621438 BCX0\">e-commerce\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\">where<\/span><span class=\"NormalTextRun SCXW182621438 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\">searching<\/span><span class=\"NormalTextRun SCXW182621438 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\">advising<\/span><span class=\"NormalTextRun SCXW182621438 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\">comparing<\/span><span class=\"NormalTextRun SCXW182621438 BCX0\">, and\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\">purchasing<\/span><span class=\"NormalTextRun SCXW182621438 BCX0\">\u00a0are all\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\">done<\/span><span class=\"NormalTextRun SCXW182621438 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\">within<\/span><span class=\"NormalTextRun SCXW182621438 BCX0\">\u00a0the\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\">same<\/span><span class=\"NormalTextRun SCXW182621438 BCX0\">\u00a0dialogue\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182621438 BCX0\">with<\/span><span class=\"NormalTextRun SCXW182621438 BCX0\">\u00a0an AI.<\/span><\/span><span class=\"EOP SCXW182621438 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                            <\/div>\n                        <\/li>\n                                                                                <li class=\"block-faq--item\" data-display=\"false\">\n                            <h3 class=\"block-faq--toggle\">\n                                <span class=\"block-faq--toggle-txt title-small\">Why do we say that AI is more effective when it is invisible? <\/span>\n                                <svg width=\"10\" height=\"6\" viewBox=\"0 0 10 6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <polygon fill=\"#070723\" transform=\"matrix(0 1 1 0 2 -2)\"\n                                             points=\"4.54760216 2.99370008 2 6.77730013 3.26123035 8 8 2.99380008 3.26123035 -2 2 -0.777299982\"\n                                             fill-rule=\"evenodd\"\/>\n                                <\/svg>\n                            <\/h3>\n                            <div class=\"block-faq--answer block-text\">\n                                <p style=\"text-align: left;\"><span class=\"TextRun SCXW68659486 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\">Because<\/span><span class=\"NormalTextRun SCXW68659486 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\">its<\/span><span class=\"NormalTextRun SCXW68659486 BCX0\">\u00a0value lies not in\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\">its<\/span><span class=\"NormalTextRun SCXW68659486 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\">technological<\/span><span class=\"NormalTextRun SCXW68659486 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\">visibility<\/span><span class=\"NormalTextRun SCXW68659486 BCX0\">, but in\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\">its<\/span><span class=\"NormalTextRun SCXW68659486 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\">ability<\/span><span class=\"NormalTextRun SCXW68659486 BCX0\">\u00a0to\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\">improve<\/span><span class=\"NormalTextRun SCXW68659486 BCX0\">\u00a0the\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\">experience<\/span><span class=\"NormalTextRun SCXW68659486 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\">without<\/span><span class=\"NormalTextRun SCXW68659486 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\">requiring<\/span><span class=\"NormalTextRun SCXW68659486 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\">additional<\/span><span class=\"NormalTextRun SCXW68659486 BCX0\">\u00a0effort or\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW68659486 BCX0\">learning<\/span><span class=\"NormalTextRun SCXW68659486 BCX0\">\u00a0on the part of the user.<\/span><\/span><span class=\"EOP SCXW68659486 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                            <\/div>\n                        <\/li>\n                                                <\/ul>\n            <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":49,"featured_media":26403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-26405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How will AI be integrated into our daily lives in 2026? 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