{"id":26275,"date":"2026-01-28T16:25:53","date_gmt":"2026-01-28T15:25:53","guid":{"rendered":"https:\/\/www.datasolution.fr\/google-universal-commerce-protocol\/"},"modified":"2026-01-30T16:19:58","modified_gmt":"2026-01-30T15:19:58","slug":"google-universal-commerce-protocol","status":"publish","type":"post","link":"https:\/\/www.datasolution.fr\/en\/google-universal-commerce-protocol\/","title":{"rendered":"Universal Commerce Protocol (UCP):\u00a0Google\u00a0ushers\u00a0in the\u00a0era\u00a0of\u00a0agentic\u00a0commerce\u00a0with\u00a0AI\u00a0"},"content":{"rendered":"\r\n
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E-commerce<\/a> is no exception to the artificial intelligence<\/a> revolution.<\/p>\n

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After online search, it’s now shopping’s turn to enter the era of agentic commerce, where AI agents can assist consumers from start to finish.<\/p>\n

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Google intends to structure this transition: in a blog post on January 11, 2026<\/a>, the company announced the launch of the Universal Commerce Protocol (UCP), a new open standard to unify AI-driven commerce.<\/p>\n

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This protocol is accompanied by several new features integrating Google Ads, Google Search (AI mode), and Merchant Center.<\/p>\n<\/div> <\/div>\n\n <\/div>\n\n <\/div>\n\n\n\n\n

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Summary of key points: <\/h2>\n \n