{"id":25882,"date":"2025-12-05T15:50:21","date_gmt":"2025-12-05T14:50:21","guid":{"rendered":"https:\/\/www.datasolution.fr\/?p=25882"},"modified":"2026-01-22T12:40:22","modified_gmt":"2026-01-22T11:40:22","slug":"black-friday-ecommerce-ia","status":"publish","type":"post","link":"https:\/\/www.datasolution.fr\/en\/black-friday-ecommerce-ia\/","title":{"rendered":"Black Friday 2025: how AI is redefining the way we buy"},"content":{"rendered":"\r\n    <div id=\"block_086fed7a722ade96b6503d814f7e209b\" class=\"block-images custom-wp-block  p-relative\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2025\/12\/cover-BFIA-1.png\" class=\"img-responsive\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2025\/12\/cover-BFIA-1.png 960w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2025\/12\/cover-BFIA-1-768x384.png 768w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2025\/12\/cover-BFIA-1-560x280.png 560w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2025\/12\/cover-BFIA-1-250x125.png 250w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2025\/12\/cover-BFIA-1-500x250.png 500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2025\/12\/cover-BFIA-1-720x360.png 720w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2025\/12\/cover-BFIA-1-750x375.png 750w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\t\t\t\r\n\t\t    <\/div>\r\n\r\n\n\n\n    <div id=\"block_d1e2fa3e2e6a35c2cfb239070447b3ef\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<p data-start=\"537\" data-end=\"760\">Black Friday 2025 has broken new records again: 11.8 billion dollars in online purchases, up 9.1% compared with last year. But behind this impressive number lies a much deeper transformation: AI has changed the way we shop.<\/p>\n<p data-start=\"762\" data-end=\"912\">According to analyses published this week, traffic coming from AI tools (AI-powered chatbots or AI assistants) has increased by 805% in a single year.<\/p>\n<p data-start=\"914\" data-end=\"1100\">And even more striking: users who arrive via an AI assistant are 38% more likely to place an order than others. In other words, LLMs are becoming a conversion channel in their own right.<\/p>\n<h2>How AI assistants are transforming the shopping journey?<span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p>In 2025, most consumers no longer type \u201cbest Black Friday deal 65 inch TV\u201d into Google.<\/p>\n<p>They ask their AI assistant directly. The artificial intelligence compares, filters, recommends\u2026 then points them to a handful of merchants. It removes friction, speeds up decision-making, and introduces a new player in the shopping journey: the conversational agent.<\/p>\n<p>Coupled with mobile (which accounts for up to 55% of online sales this year), the journey becomes ultra-fluid.<\/p>\n<p>Another striking trend: premium purchases are booming: +64% in electronics, +55% in <a href=\"https:\/\/www.datasolution.fr\/en\/achievements\/ekosport-intershop\/\" target=\"_blank\" rel=\"noopener\">sports e-commerce<\/a>, +48% in household appliances. AI reassures, supports, and justifies the higher price point. Baskets get bigger.<\/p>\n<h2>What this changes for retailers<\/h2>\n<p>Our takeaway is simple: AI is no longer a gimmick. It\u2019s a strategic building block of modern commerce.<\/p>\n<p>Retailers now need to optimise their stack to become \u201cAI-friendly\u201d.<\/p>\n<p>Concretely, this means:<\/p>\n<ul>\n<li>Impeccable product data: structured, rich, and easily usable by LLMs.<\/li>\n<li>Clean, fast APIs: AI agents won\u2019t wait 4 seconds for a response.<\/li>\n<li>Real-time pipelines to personalise recommendations, prices, and promotions.<\/li>\n<li>Dedicated tracking of \u201cAI-referenced buyers\u201d to analyse this new channel.<\/li>\n<li>A visibility strategy geared towards AI agents (including for GEO-related queries).<\/li>\n<\/ul>\n<p>Because from now on, it\u2019s no longer the user who chooses the <a href=\"https:\/\/www.datasolution.fr\/en\/expertises\/expert-ecommerce-agency\/\" target=\"_blank\" rel=\"noopener\">e-commerce sit<\/a>e \u2013 it\u2019s their assistant.<\/p>\n<h2>What\u2019s next?<\/h2>\n<p>Black Friday 2025 sends a clear signal: retailers who are ready for AI will convert twice as fast as the others. The rest\u2026 will become invisible.<\/p>\n<p>At DATASOLUTION, as an <a href=\"https:\/\/www.datasolution.fr\/en\/expertises\/ai-data-agency\/\" target=\"_blank\" rel=\"noopener\">AI agency<\/a>, we\u2019re already supporting our clients through these transitions: data quality and governance, APIs, LLM integration, generative AI applied to commerce, journey optimisation, GEO, and more.<\/p>\n<p>The question is no longer whether AI will transform e-commerce, but how fast you\u2019re ready to follow.<\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_b4c766044d99278f0ba17e7ffe7313d9\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<h2 style=\"text-align: center;\">Contact our experts<\/h2>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    portalId: \"19997354\",\n    formId: \"223f5aec-ad34-4a2c-9c8f-0570998438dd\",\n    region: \"eu1\"\n  });\n<\/script><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":43,"featured_media":25883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[332,250],"tags":[],"class_list":["post-25882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia","category-e-commerce-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday 2025: how AI is redefining the way we buy - DATASOLUTION<\/title>\n<meta name=\"description\" content=\"Shopping journeys run through LLMs: comparison, recommendations and faster conversion. 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