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\t\t\t\r\n\t\t <\/div>\r\n\r\n\n\n\n Back from San Francisco, September 2025.\u00a0<\/b><\/p>\n
Gone are the days when HubSpot was “just” a CRM<\/a>: we are witnessing the emergence of an artificial intelligence platform that now places HubSpot at the top of the technology stack.\u00a0<\/em><\/p>\n “This is the end of Inbound as you know it… and the beginning of a new era driven by AI.” This sentence, uttered during the opening keynote, sums up the scale of the transformations announced. For three days, in the halls of the Moscone Center, we witnessed a veritable revolution: HubSpot is no longer content to support business growth, it is reinventing it thanks to a few major innovations that are redefining the codes of marketing, sales, and data management.<\/em><\/p>\n Here are five key points to remember about these innovations.\u00a0\u00a0\u00a0<\/em><\/p>\n Five key points are worth remembering, and all of these new features are available in beta or being rolled out gradually. The future starts now, and it’s called HubSpot CRM augmented by AI.<\/a><\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n The first revolution has a name: AI <\/span>Agent <\/span><\/b>and Assistant <\/span>Marketplace<\/span><\/b>. <\/span> In concrete terms, this means that your company can now access virtual agents specialized by function, skill, or industry, as well as conversational assistants to increase productivity.<\/span>\u00a0<\/span><\/p>\n<\/div>\n\t\t\t\t\t\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n Game-<\/span>changing<\/span> business and <\/span>industry<\/span> agents<\/span><\/span><\/p>\n<\/h3>\n\t <\/div>\n\n Twenty-three agents are currently available in public or beta versions, either free (generic) or paid (specialized).\u00a0<\/span>\u00a0<\/span><\/p>\n A striking example? The agent specialized in RFPs, capable of automatically responding to calls for tenders. This saves you a significant amount of time deciphering complex specifications and responding with your solutions: AI takes care of it.\u00a0<\/span>\u00a0<\/span><\/p>\n<\/div> <\/div>\n\n <\/div>\n\n <\/div>\n\n\n\n\n The <\/span>everyday<\/span> conversational<\/span> assistant<\/span><\/span>\u00a0<\/span><\/p>\n<\/h3>\n\t <\/div>\n\n At the <\/span>same<\/span> time, AI assistants <\/span>act<\/span> as real <\/span>co-pilots<\/span>, accessible <\/span>from<\/span> any<\/span> screen in the CRM. <\/span>With<\/span> a <\/span>ChatGPT<\/span>-style<\/span> interface<\/span>, <\/span>advanced<\/span> database<\/span> search<\/span>, <\/span>enrichment<\/span>, and <\/span>easy<\/span> navigation, sales <\/span>teams<\/span> save<\/span> valuable<\/span> time on <\/span>research<\/span> and qualification <\/span>tasks<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n<\/div> <\/div>\n\n <\/div>\n\n <\/div>\n\n\n\n\n 2. Marketing <\/span>Studio:<\/span> create<\/span> campaigns<\/span> in minutes<\/span><\/span>\u00a0<\/span><\/p>\n<\/h2>\n\t <\/div>\n\n The second major <\/span>innovation:<\/span> <\/span>Marketing Studio <\/span><\/span>enhances<\/span> Campaign. This new interface <\/span>revolutionizes<\/span> the <\/span>creation<\/span> of marketing <\/span>campaigns<\/span> with<\/span> a drag-and-drop system <\/span>coupled<\/span> with<\/span> AI-<\/span>powered<\/span> automation.<\/span><\/span>\u00a0<\/span><\/p>\n<\/div> <\/div>\n\n <\/div>\n\n <\/div>\n\n\n\n\n The process becomes disconcertingly simple: choose a trigger (completed form, web page visit), select the desired actions (landing page, email, workflow), define the logical sequence, then launch. AI takes care of the rest, respecting your graphic charter and your “tone of voice.”<\/span>\u00a0<\/span><\/p>\n The concrete examples speak for themselves: “Create a landing page to promote our webinar” instantly generates a page optimized for conversion. “Generate a follow-up email for our webinar participants” produces personalized content optimized to maximize open rates.<\/span>\u00a0<\/span><\/p>\n<\/div> <\/div>\n\n <\/div>\n\n <\/div>\n\n\n\n\n The <\/span>result<\/span>: <\/span>complete<\/span> campaigns<\/span> created<\/span> in a <\/span>matter<\/span> of <\/span>hours<\/span> instead<\/span> of <\/span>days<\/span>, <\/span>automated<\/span> A\/B <\/span>testing<\/span>, and <\/span>rapid<\/span> iteration<\/span>.<\/span><\/span>\u00a0<\/span> For <\/span>this<\/span> third<\/span> revolution<\/span>, <\/span>let’s<\/span> stay<\/span> with<\/span> marketing. <\/span><\/span>\u00a0<\/span>![\"\"](\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2025\/10\/IA-card_1-1.png\")
<\/div>\n\t\t\t\t\t <\/div>\n\n 1. The AI Agent Marketplace\u00a0
A specialized virtual team\u00a0\n<\/h2>\n\n\t\t\t\t\t\n\t\t\t\t\t
\nHubSpot is launching a true artificial intelligence ecosystem integrated directly into its CRM.\u00a0<\/span>\u00a0<\/span><\/p>\n
<\/p>\n\n\n\n From<\/span> prompt to <\/span>complete<\/span> campaign<\/span><\/span>\u00a0<\/span><\/h3>\n<\/h3>\n\t <\/div>\n\n
Agility as the new standard<\/span><\/span>\u00a0<\/span><\/h3>\n<\/h3>\n\t <\/div>\n\n
<\/span>No <\/span>need<\/span> for <\/span>advanced<\/span> technical<\/span> or <\/span>creative<\/span> expertise to <\/span>produce<\/span> professional<\/span> marketing content. A <\/span>revolution<\/span> for <\/span>companies<\/span> with<\/span> overworked<\/span> marketing <\/span>teams<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n<\/div> <\/div>\n\n <\/div>\n\n <\/div>\n\n\n\n\n ![\"\"](\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2025\/11\/Image-loop.png\")
<\/div>\n\t\t\t\t\t <\/div>\n\n 3. Loop Marketing Playbook: Post-Inbound\u00a0\n<\/h2>\n\n\t\t\t\t\t\n\t\t\t\t\t
<\/span>It <\/span>may<\/span> be<\/span> the <\/span>most<\/span> conceptual<\/span>, but <\/span>it<\/span> is<\/span> certainly<\/span> the <\/span>most<\/span> strategic<\/span>: <\/span><\/span>Loop Marketing <\/span>Playbook<\/span><\/span><\/a>, the new <\/span>