{"id":21878,"date":"2025-01-09T18:18:19","date_gmt":"2025-01-09T17:18:19","guid":{"rendered":"https:\/\/www.datasolution.fr\/what-is-web-to-print\/"},"modified":"2025-01-16T12:13:29","modified_gmt":"2025-01-16T11:13:29","slug":"what-is-web-to-print","status":"publish","type":"post","link":"https:\/\/www.datasolution.fr\/en\/what-is-web-to-print\/","title":{"rendered":"What is Web-to-Print? (Web2Print)"},"content":{"rendered":"\r\n
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Web-to-print<\/strong><\/a> is a solution that enables on-demand printing<\/strong> of documents, clothing, or other communication materials, even in small quantities<\/strong>, from orders placed on a web or e-commerce platform<\/strong>.<\/p>\n

Discover Active Publishing, our Web2Print solution.<\/a><\/p>\n

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B2B and B2C Web-to-Print platforms<\/strong><\/h2>\n

Web2Print platforms can be classified into two types:<\/p>\n

B2C e-commerce platforms<\/strong><\/h3>\n

These platforms offer printable products<\/strong> such as photo albums, greeting cards, invitations, photo calendars, labels, bags<\/strong>, etc. They allow individuals, small businesses, and artisans<\/strong> to design and order customized products directly online, even in small quantities<\/strong> (on-demand printing).<\/p>\n

B2B Web-to-Print platforms<\/strong><\/h3>\n

These platforms are designed for brands or retailers<\/strong> and are not accessible to the general public<\/strong>. They function as extranets<\/strong>, requiring login credentials<\/strong>, and allow professional clients, subsidiaries, franchises, or branches<\/strong> to order printed materials. In this case, the printing company acts as a subcontractor<\/strong> for the platform owner.<\/p>\n

B2B platforms also allow for collaborative work<\/strong> on documents to be printed and help standardize group communication<\/strong>.<\/p>\n

Branches can customize communication materials<\/strong> that have been graphically standardized at the group level<\/strong> (variable data printing). The platform brings together all files<\/strong> that employees need for their communication materials (mailings, brochures, posters, catalogs, banners, email templates, etc.) or for business management<\/strong> (business cards, letterheads, newsletters).<\/p>\n

Users can also upload their own documents<\/strong> to be printed. Each franchisee or branch can place orders autonomously<\/strong>.<\/p>\n

These platforms can include approval workflows<\/strong>, order notifications<\/strong>, and validation steps<\/strong> managed by the head office.<\/p>\n

A solution like Active Publishing<\/strong> is ideal for managing this type of portal.<\/p>\n

The benefits of Web-to-Print<\/strong><\/h2>\n

For B2C<\/strong><\/h3>\n

Web2Print simplifies the purchase process<\/strong>: users don\u2019t need to be graphic designers to create a document. The platform includes graphic tools<\/strong> to design and customize products. Once the custom order<\/strong> is created, it can be paid for online<\/strong> and delivered directly to the customer<\/strong>.<\/p>\n

For B2B<\/strong><\/h3>\n

Web-to-Print helps businesses:<\/p>\n