{"id":19385,"date":"2024-11-05T18:30:02","date_gmt":"2024-11-05T17:30:02","guid":{"rendered":"https:\/\/www.datasolution.fr\/fin-des-cookies-tiers\/"},"modified":"2024-11-27T10:19:36","modified_gmt":"2024-11-27T09:19:36","slug":"fin-des-cookies-tiers","status":"publish","type":"post","link":"https:\/\/www.datasolution.fr\/en\/fin-des-cookies-tiers\/","title":{"rendered":"Is this the end of third-party cookies? Don\u2019t wait to adapt your strategy!"},"content":{"rendered":"\r\n    <div id=\"block_1ff974a5d8c5584213a5a8d1a48fe327\" class=\"block-images custom-wp-block  p-relative\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"960\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/11\/end-1--1920x960.webp\" class=\"img-responsive\" alt=\"The end of third-party cookies\" loading=\"lazy\" srcset=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/11\/end-1--1920x960.webp 1920w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/11\/end-1--768x384.webp 768w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/11\/end-1--1536x768.webp 1536w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/11\/end-1--2048x1024.webp 2048w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/11\/end-1--560x280.webp 560w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/11\/end-1--1120x560.webp 1120w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/11\/end-1--1200x600.webp 1200w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/11\/end-1--250x125.webp 250w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/11\/end-1--500x250.webp 500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/11\/end-1--1000x500.webp 1000w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/11\/end-1--720x360.webp 720w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/11\/end-1--1440x720.webp 1440w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/11\/end-1--750x375.webp 750w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/11\/end-1--1500x750.webp 1500w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\r\n\t\t    <\/div>\r\n\r\n\n\n\n    <div id=\"block_9ce904d62d4d20b1b8e654b9980a7df3\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container has-background\" style=\"background-color: #ffffff;\">\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<p><span class=\"TextRun SCXW230950099 BCX0\" lang=\"FR\" xml:lang=\"FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230950099 BCX0\">First announced in 2020 by Chrome, the world&#8217;s most popular browser (<a href=\"https:\/\/www.blogdumoderateur.com\/parts-marche-navigateurs-web\/\" target=\"_blank\" rel=\"noopener\">65% market share in France in 2023<\/a>), the end of third-party cookies has been delayed yet again. Initially scheduled for 2022, the phase-out has been postponed every year and is now planned for 2025. This gives advertisers who haven&#8217;t yet adopted an alternative solution a brief reprieve. However, the need to anticipate this major shift in data collection is more critical than ever. <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>What are cookies used for?<\/strong><\/h3>\n<p>We hear about them daily, but what exactly are cookies?<\/p>\n<p>Cookies are files placed on a user\u2019s browser when visiting a website. They come in two main types:<\/p>\n<ul>\n<li><strong>First-party cookies:<\/strong> These track internal site data, such as user behavior, session duration, pages visited, clicks, and conversions.<\/li>\n<li><strong>Third-party cookies:<\/strong> These activate when the user leaves the site, providing information to other sites about their activity. For instance, if you browse hiking boots on a site with third-party cookies enabled, you\u2019ll likely see ads for hiking boots on news websites or social media.<\/li>\n<\/ul>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_7652eeaf68a06777081c5ea58e921d10\" class=\"block-agile custom-wp-block p-relative\">\n        <div class=\"container\">\n            <div class=\"block-agile--titles\">\n\t\t\t\t\n\t\t\t\t            <\/div>\n\n\t\t\t\n\n\t\t\t                <div class=\"block-agile--desc\"><h6 style=\"text-align: center; color: #ff7130;\"><strong>The end of third-party cookies:<\/strong><\/h6>\n<h2><strong>What are the consequences?<\/strong><\/h2>\n<h6><\/h6>\n<h6 style=\"text-align: center;\">Is the phase-out of third-party cookies catastrophic? Not entirely.<\/h6>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\" data-contrast=\"auto\">\u00a0This change is already effective on Safari and Firefox, part of a broader movement to enhance user privacy. Regulations such as <a style=\"color: #ff7130;\" href=\"https:\/\/www.datasolution.fr\/en\/expertises\/digital-services\/\" target=\"_blank\" rel=\"noopener\">GDPR<\/a>, <\/span>(General Data Protection Regulation) have required user consent for cookies since 2018.<\/p>\n<p>While this doesn\u2019t mean the end of online business, it does pose challenges in targeting audiences accurately. <strong>Retargeting<\/strong> will be one of the most affected strategies, as brands will no longer be able to track users across sites. This creates new hurdles for marketers.<\/p>\n<\/div>\n\t\t\t\n\t\t\t\n\t\t\t        <\/div>\n    <\/div>\n\n\n\n\n<div id=\"block_d167f69dee78b459bd0f3f8463ea61ad\" class=\"block-multiple-image-text custom-wp-block p-relative\">\n    <div class=\"container\">\n                    <h2 class=\"block-multiple-image-text--title title-semi-big\"><h1 style=\"text-align: center;\">What are the alternatives to third-party cookies?<\/h1> <h6 style=\"text-align: center;\"><\/h6> <h6 style=\"text-align: center; color: #ff7130;\"><strong>A closer look at marketing solutions<\/strong><\/h6><br><br><br><\/h2>\n        \n                    <ul class=\"block-multiple-image-text--list\">\n                                    <li class=\"block-multiple-image-text--item\">\n                                                    <div class=\"block-multiple-image-text--image\">\n                                <img decoding=\"async\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/11\/1-firstparty-1-1.jpg\" alt=\"\">\n                            <\/div>\n                        \n                                                    <h3 class=\"block-multiple-image-text--item-title title-medium\">#1. Focus on first-party data<\/h3>\n                        \n                                                    <p class=\"block-multiple-image-text--desc\">First-party cookies remain unaffected for now, but their effectiveness depends on user consent. According to CNIL, the acceptance rate for cookies was 59% in 2022.\r\nTo boost acceptance rates:\r\nOptimize the design and messaging of your cookie banners (CMP).\r\nUse humor, personalization, or clear benefits to encourage users to opt-in.\r\nAvoid aggressive practices like hiding the &#8220;decline&#8221; button or gating content access behind cookie acceptance, which could lead to legal sanctions.<\/p>\n                        \n                                            <\/li>\n                                    <li class=\"block-multiple-image-text--item\">\n                                                    <div class=\"block-multiple-image-text--image\">\n                                <img decoding=\"async\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/11\/2-publicite-1.jpg\" alt=\"\">\n                            <\/div>\n                        \n                                                    <h3 class=\"block-multiple-image-text--item-title title-medium\">#2. Back to basics : Contextual advertising<\/h3>\n                        \n                                                    <p class=\"block-multiple-image-text--desc\">Unlike programmatic ads that rely on user identities, contextual advertising focuses on the content users engage with. For example:\r\nA travel site might display ads for airlines, hotels, or tour operators.\r\nThis ensures the ad aligns with user interests without needing personal data.<\/p>\n                        \n                                            <\/li>\n                                    <li class=\"block-multiple-image-text--item\">\n                                                    <div class=\"block-multiple-image-text--image\">\n                                <img decoding=\"async\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/11\/3-RS-1.jpg\" alt=\"\">\n                            <\/div>\n                        \n                                                    <h3 class=\"block-multiple-image-text--item-title title-medium\">#3. Back to basics bis : Social media advertising<\/h3>\n                        \n                                                    <p class=\"block-multiple-image-text--desc\">Social platforms remain underutilized by brands that don\u2019t see themselves as &#8220;trendy&#8221; or &#8220;lifestyle-oriented.&#8221; This is a missed opportunity because users freely share data such as:\r\nInterests through followed accounts and pages.\r\nDemographics and job profiles on platforms like LinkedIn.\r\nGeographic location and diverse preferences.\r\nSocial ads allow precise targeting without reliance on third-party cookies.<\/p>\n                        \n                                            <\/li>\n                            <\/ul>\n            <\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n    <div id=\"block_01fd75def33e2789fe54f7ef6706ff44\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<p style=\"text-align: center;\"><strong>Are you GDPR compliant regarding your CMP and cookie acceptance?<\/strong><\/p>\n<p style=\"text-align: center;\"><strong><em>Our dedicated service can assist you!<\/em><\/strong><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><a class=\"ds-Button\" href=\"https:\/\/www.datasolution.fr\/contact\/\">Need help with GDPR compliance?<\/a><\/p>\n<\/blockquote>\n<p style=\"text-align: center;\">As you\u2019ve likely noticed, businesses are adopting varied strategies to address the evolving landscape of cookies.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n<div id=\"block_d20d4d82ea5fab3b976a360e93059e05\" class=\"block-custom-complete-columns custom-wp-block p-relative\">\n    <div class=\"container\">\n\n        \n                    <ul class=\"block-custom-complete-columns--list\" data-columns=\"1\">\n                                    <li class=\"block-custom-complete-columns--item\">\n                                                                            <h3 class=\"block-custom-complete-columns--item-title title-medium\">First-party cookies are a powerful resource for your business, especially when used effectively.<\/h3>\n                                                                            <p class=\"block-custom-complete-columns--item-desc\">The only takeaway you need \ud83d\ude09<\/p>\n                                                                    <\/li>\n                            <\/ul>\n        \n        \n        \n    <\/div>\n<\/div>\n\n\n\n    <div id=\"block_5adbd5a1b5a4d77dbd5e9a374d1635b0\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<p style=\"text-align: center;\">By monitoring, analyzing, and understanding your visitors&#8217; behavior, you can deliver relevant content through pop-ins or on-page personalization, for example. With marketing automation, you can offer tailored deals, relevant products, and much more. Stay in sync with your visitors. Show them what they want, in the right place, at the right time!<\/p>\n<p style=\"text-align: center;\"><span data-contrast=\"auto\">Many AI-powered marketing automation solutions are designed to meet these needs. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em><strong>Need advice? Want to understand the benefits of implementing these solutions or explore their business potential?<\/strong><\/em><\/p>\n<h3 style=\"text-align: center;\">Our Business Performance experts would be delighted to discuss it with you!<\/h3>\n<p style=\"text-align: center;\"><a class=\"ds-Button\" href=\"https:\/\/www.datasolution.fr\/en\/contact\/\">I\u2019m interested!<\/a><\/p>\n<p style=\"text-align: center;\">While the phase-out of third-party cookies currently hinges on the rollout of Google\u2019s Privacy Sandbox solution, don\u2019t count on yet another delay in 2025. Their disappearance is confirmed, and the sooner you prepare for this change, the less disruption your digital marketing will face when they are officially retired.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <a id=\"block_a665ded01a2a6f7fed38c9609a5c9c40\" class=\"block-link-full custom-wp-block\" href=\"https:\/\/www.datasolution.fr\/en\/contact\/\" target=\"_blank\">\n        <div class=\"block-link-full--wrapper\">\n            <div class=\"container\">\n                                    <p class=\"block-link-full--heading subtitle\">Unsure about the best strategy to adopt?<\/p>\n                                <span class=\"block-link-full--link\" data-text=\"Get in touch with our experts!\">Get in touch with our experts!<\/span>\n            <\/div>\n        <\/div>\n    <\/a>\n\n\n\n\n    <div id=\"block_6829651fee7dc88b7b2418c7e5428a4d\" class=\"block-text-title block-text-title custom-wp-block\">\n\n        <div class=\"block-text-title--container\">\n\n            <div class=\"block-text-title--wrapper\">\n\n                <div class=\"block-text-title--title\">\n\t                                <\/div>\n\n                            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":20,"featured_media":19405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[166],"tags":[293],"class_list":["post-19385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biz-perf-en","tag-business-performance-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is this the end of third-party cookies? - DATASOLUTION<\/title>\n<meta name=\"description\" content=\"Our experts provide insights regarding third-party cookies and guide you toward the best strategy to implement for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.datasolution.fr\/en\/fin-des-cookies-tiers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is this the end of third-party cookies? - DATASOLUTION\" \/>\n<meta property=\"og:description\" content=\"Our experts provide insights regarding third-party cookies and guide you toward the best strategy to implement for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.datasolution.fr\/en\/fin-des-cookies-tiers\/\" \/>\n<meta property=\"og:site_name\" content=\"DATASOLUTION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/datasolution.ecommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-05T17:30:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-27T09:19:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/11\/en-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"AN\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@datasolution1\" \/>\n<meta name=\"twitter:site\" content=\"@datasolution1\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"AN\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.datasolution.fr\\\/en\\\/fin-des-cookies-tiers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.datasolution.fr\\\/en\\\/fin-des-cookies-tiers\\\/\"},\"author\":{\"name\":\"AN\",\"@id\":\"https:\\\/\\\/www.datasolution.fr\\\/#\\\/schema\\\/person\\\/30cd6a9d693ec4b7186faee1bd1d25f4\"},\"headline\":\"Is this the end of third-party cookies? 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