{"id":12685,"date":"2023-12-22T15:22:43","date_gmt":"2023-12-22T14:22:43","guid":{"rendered":"https:\/\/www.datasolution.fr\/what-is-the-difference-between-multi-store-and-shopify-markets\/"},"modified":"2024-04-10T17:14:49","modified_gmt":"2024-04-10T15:14:49","slug":"what-is-the-difference-between-multi-store-and-shopify-markets","status":"publish","type":"post","link":"https:\/\/www.datasolution.fr\/en\/what-is-the-difference-between-multi-store-and-shopify-markets\/","title":{"rendered":"What is the difference between multi store and Shopify Markets?"},"content":{"rendered":"\r\n    <div id=\"block_a4d75143043f3586b5dee60985618e28\" class=\"block-images custom-wp-block  p-relative\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"900\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-entete-article-1200x600-1.jpg\" class=\"img-responsive\" alt=\"Shopify solution s\u00e9curis\u00e9e ?\" loading=\"lazy\" srcset=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-entete-article-1200x600-1.jpg 1800w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-entete-article-1200x600-1-768x384.jpg 768w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-entete-article-1200x600-1-1536x768.jpg 1536w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-entete-article-1200x600-1-560x280.jpg 560w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-entete-article-1200x600-1-1120x560.jpg 1120w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-entete-article-1200x600-1-1200x600.jpg 1200w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-entete-article-1200x600-1-250x125.jpg 250w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-entete-article-1200x600-1-500x250.jpg 500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-entete-article-1200x600-1-1000x500.jpg 1000w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-entete-article-1200x600-1-720x360.jpg 720w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-entete-article-1200x600-1-1440x720.jpg 1440w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-entete-article-1200x600-1-750x375.jpg 750w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-entete-article-1200x600-1-1500x750.jpg 1500w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/>\t\t\t\r\n\t\t    <\/div>\r\n\r\n\n\n\n    <div id=\"block_77c5ccd5479964ed8a68c88f4ad1ed6c\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<p><a href=\"https:\/\/www.shopify.com\/plus\" target=\"_blank\" rel=\"noopener\"><strong>Shopify Plus<\/strong><\/a> is a <strong>highly efficient platform<\/strong> for <strong>international management<\/strong>. It allows us to address different markets, with different catalogs, pricing structures, currencies, taxes, and country-specific nuances.<\/p>\n<p>However, addressing internationalization in Shopify can be approached in two ways. You can either use different sites grouped together under a <strong>license<\/strong>, or use <a href=\"https:\/\/www.shopify.com\/markets\/features\" target=\"_blank\" rel=\"noopener\"><strong>Shopify Markets<\/strong><\/a>, a feature designed to handle various markets seamlessly.<\/p>\n<p><a href=\"https:\/\/www.datasolution.fr\/en\/agency\/\" rel=\"noopener\"><strong>DATASOLUTION<\/strong><\/a> has set up <a href=\"https:\/\/www.shopify.com\" target=\"_blank\" rel=\"noopener\">Shopify<\/a> sites that sell internationally for\u00a0<a href=\"https:\/\/www.datasolution.fr\/en\/achievements\/barbara-bui\/\" rel=\"noopener\"><strong>BARBARA BUI<\/strong><\/a>, <a href=\"https:\/\/www.datasolution.fr\/en\/achievements\/pierre-hardy\/\" rel=\"noopener\"><strong>PIERRE HARDY<\/strong><\/a>, and <a href=\"https:\/\/www.cotelac.fr\/en\" target=\"_blank\" rel=\"noopener\"><strong>Cot\u00e9lac<\/strong><\/a>. We have tested the <strong>advantages<\/strong> and <strong>drawbacks<\/strong> of <strong>different international architectures<\/strong> for these platforms.<\/p>\n<p>So what are the real advantages and disadvantages of each solution?<\/p>\n<p>Let&#8217;s take a look at the differences and how DATASOLUTION has overcome a number of customer challenges using Shopify.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_ef061fbacb8b5ca3e26aa4b5fa1f7005\" class=\"block-text-media custom-wp-block p-relative\">\n            <div class=\"custom-wp-block block-text-media block-text-media--type1  light-style p-relative\">\n        <div class=\"container p-relative\">\n            <div class=\"block-text-media--wrapper\" style=\"align-items: center\">\n\n                <div class=\"block-text-media--media\">\n\t\t\t\t\t                        <div class=\"block-text-media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"682\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/shopify-differences-en-contenu-1.webp\" class=\"img-responsive\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/shopify-differences-en-contenu-1.webp 1000w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/shopify-differences-en-contenu-1-768x524.webp 768w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/shopify-differences-en-contenu-1-250x171.webp 250w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/shopify-differences-en-contenu-1-500x341.webp 500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/shopify-differences-en-contenu-1-720x491.webp 720w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/shopify-differences-en-contenu-1-750x512.webp 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>                        <\/div>\n\t\t\t\t\t                <\/div>\n\n                <div class=\"block-text-media--content\">\n\n                    <h2 class=\"block-text-media--title title-semi-big\"><\/h2>\n\n\t\t\t\t\t\n\t\t\t\t\t                        <div class=\"block-text-media--desc\"><h2>Introducing Shopify Markets<\/h2>\n<p>&nbsp;<\/p>\n<p>Through Shopify Markets, <strong>you can efficiently manage<\/strong> various aspects in <strong>each country<\/strong>, including:<\/p>\n<ul>\n<li>Domain<\/li>\n<li>Language<\/li>\n<li>Content<\/li>\n<li>Offered products<\/li>\n<li>Currency<\/li>\n<li>Customs fee collection<\/li>\n<li>Shipping rates<\/li>\n<li>Collection of local VAT<\/li>\n<\/ul>\n<p>On the left, it is a screenshot illustrating <strong>how a market is managed in Shopify Markets<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>For instance, we utilize Shopify Markets for the Barbara Bui project to address both the French and European markets on a single website.<\/p>\n<p>&nbsp;<\/p>\n<p>Our experts use Shopify Markets to manage multilingualism and shipping specifications.<\/p>\n<\/div>\n\t\t\t\t\t\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_f8e0b8b3a9e086c4ccabf7c4fa64f132\" class=\"block-text-media custom-wp-block p-relative\">\n            <div class=\"custom-wp-block block-text-media block-text-media--type1  is-reverse light-style p-relative\">\n        <div class=\"container p-relative\">\n            <div class=\"block-text-media--wrapper\" style=\"align-items: center\">\n\n                <div class=\"block-text-media--media\">\n\t\t\t\t\t                        <div class=\"block-text-media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"560\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-Contenu-2.webp\" class=\"img-responsive\" alt=\"Quelles sont les nouveaut\u00e9s de Shopify ? Vous pouvez les voir avec le changelog de Shopify.\" loading=\"lazy\" srcset=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-Contenu-2.webp 1000w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-Contenu-2-768x430.webp 768w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-Contenu-2-250x140.webp 250w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-Contenu-2-500x280.webp 500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-Contenu-2-720x403.webp 720w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/12\/Shopify-Differences-Contenu-2-750x420.webp 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>                        <\/div>\n\t\t\t\t\t                <\/div>\n\n                <div class=\"block-text-media--content\">\n\n                    <h2 class=\"block-text-media--title title-semi-big\"><\/h2>\n\n\t\t\t\t\t\n\t\t\t\t\t                        <div class=\"block-text-media--desc\"><p style=\"text-align: left;\">Here are <strong>some key considerations<\/strong> regarding the use of Shopify Markets (Note: The PSP will be common across all countries).<\/p>\n<ul style=\"text-align: left;\">\n<li>The <strong>website functionalities<\/strong> and <strong>IT workflows<\/strong> will be <strong>uniform<\/strong> across all markets, <strong>but the content may vary<\/strong> between countries.<\/li>\n<li>It is important to highlight that <strong>BackOffice users<\/strong> have <strong>access to all international features<\/strong>.<\/li>\n<li><strong>Shopify Markets is not suitable<\/strong> if you have <strong>subsidiaries with different legal entities<\/strong> that need to manage their own sites.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Additionally, it&#8217;s essential to be aware that Shopify Markets is <strong>continuously evolving<\/strong>. For instance, the functionality to localize catalogs by country was released in February 2023. Therefore, it is crucial <strong>to regularly monitor the Shopify<\/strong> changelog to stay informed about updates.<\/p>\n<p style=\"text-align: left;\">Excerpt from the Shopify Markets changelog in early 2023:<\/p>\n<\/div>\n\t\t\t\t\t\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_0babd40a3d380eb8f4adb0b84569162b\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<h2>Introduction to Multi-Store<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>The multi-store approach involves having different sites within the same Shopify Plus license<\/strong>.<\/p>\n<p><strong>Shopify Plus allows for up to 10 different sites<\/strong>, whether they are different markets, B2C or B2B sites, or even instances for production and pre-production.<\/p>\n<p>Opting for a <strong>multi-store<\/strong> architecture <strong>internationally<\/strong> provides <strong>much finer control<\/strong> over the market, <strong>offering the following features<\/strong>:<\/p>\n<ul>\n<li>Domain<\/li>\n<li>Language<\/li>\n<li>Content<\/li>\n<li>Offered products<\/li>\n<li>Currency<\/li>\n<li>Customs fee collection<\/li>\n<li>Shipping rates<\/li>\n<li>Collection of local VAT<\/li>\n<li>User management<\/li>\n<li>Different functionalities<\/li>\n<li>Different legal localization<\/li>\n<li>Different PSP (Payment Service Provider)<\/li>\n<\/ul>\n<p>As you can see, there are <strong>many more possibilities with a dedicated site per geographical area than with Shopify Markets<\/strong>.<\/p>\n<p>To meet the needs of our customer <a href=\"https:\/\/pierrehardy.com\/en-eu\" target=\"_blank\" rel=\"noopener\">PIERRE HARDY<\/a> on Shopify, we separated the American site from the French site to have different PSP, especially because the American site has different functionalities than the French site.<\/p>\n<p>However, this approach comes with <strong>considerations<\/strong>:<\/p>\n<ul>\n<li>Having different sites involves <strong>more significant maintenance<\/strong>, and <strong>careful attention<\/strong> must be paid to <strong>synchronized<\/strong> <strong>stock management<\/strong> <strong>across all stores<\/strong><\/li>\n<li><strong>Application fees<\/strong> are charged per site. The more sites we have, the higher the fees will be. It is therefore important to pay <strong>attention to the operating costs<\/strong> associated with these applications<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p>A few years ago, for international expansion on Shopify, it was necessary to have an architecture with different sites or an application that overloaded the main site with translations like Transcy or Weglot, which are not optimal in terms of SEO (natural referencing).<\/p>\n<p>Shopify Markets is a <strong>native feature of Shopify<\/strong> that appeared two years ago and is an excellent solution for a <strong>quick international launch<\/strong>.<\/p>\n<p><strong>Each situation is unique based on the brand ecosystem<\/strong>, but in this guide, you have various arguments to make an informed choice in terms of architecture.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_db207814d22eba4c056ce2666d548aa8\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<h2 style=\"text-align: center;\">A project?<\/h2>\n<h2 style=\"text-align: center;\">Discuss it with our Shopify experts<\/h2>\n<p style=\"text-align: center;\"><strong>Yann FRESSIGNAUD<\/strong><\/p>\n<p style=\"text-align: center;\">Managing director<\/p>\n<p style=\"text-align: center;\"><a class=\"ds-Button\" href=\"mailto:contact@datasolution.fr\" target=\"_blank\" rel=\"noopener\">Contact us<\/a><\/p>\n<p>&nbsp;<\/p>\n<h5 style=\"text-align: center;\"><a href=\"https:\/\/www.datasolution.fr\/en\/achievements\/?_sft_achievements_category=shopify-plus-en\" rel=\"noopener\">See all our Shopify Plus projects<\/a><\/h5>\n            <\/div>\n        <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":20,"featured_media":15074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[172],"tags":[209],"class_list":["post-12685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editeurs-en","tag-shopify-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is the difference between multi store and Shopify Markets? - DATASOLUTION<\/title>\n<meta name=\"description\" content=\"Multi store or Shopify Markets? How do you set up Shopify internationally? Read our guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.datasolution.fr\/en\/what-is-the-difference-between-multi-store-and-shopify-markets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the difference between multi store and Shopify Markets? - DATASOLUTION\" \/>\n<meta property=\"og:description\" content=\"Multi store or Shopify Markets? How do you set up Shopify internationally? 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