{"id":10622,"date":"2023-08-25T14:50:07","date_gmt":"2023-08-25T12:50:07","guid":{"rendered":"https:\/\/www.datasolution.fr\/?p=10622"},"modified":"2026-01-22T12:39:24","modified_gmt":"2026-01-22T11:39:24","slug":"b2b-commerce-ai","status":"publish","type":"post","link":"https:\/\/www.datasolution.fr\/en\/b2b-commerce-ai\/","title":{"rendered":"B2B Commerce and Artificial Intelligence (AI)"},"content":{"rendered":"\n
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#eCommerce #AI #ArtificialIntelligence #INTERSHOP #conversion<\/strong><\/p>\n

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Discover a real lever that will increase your eCommerce site’s conversion by 20%!<\/strong><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\r\n
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INTERSHOP x SPARQUE.AI <\/u><\/h2>\n

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A few months ago, Intershop<\/a> acquired the Dutch company Sparque.AI, a leading technology provider in AI-based search and recommendations<\/strong>, leveraging your unique knowledge.<\/p>\n

This acquisition enables the platform to add a dimension of personalization<\/strong> to its B2B\/B2B2X eCommerce platform through AI technologies.<\/p>\n

Indeed, Sparque.AI’s search algorithms anticipate the expectations of B2B buyers while personalizing search results, product recommendations, navigation, and more. With this cutting-edge technology, e-commerce businesses have observed up to a 20% increase in conversions!<\/strong><\/p>\n

For Markus Klahn, CEO of Intershop:
\n“Sparque.AI is an ideal complement to our B2B commerce platform. We have already successfully deployed Sparque.AI’s technology with existing Intershop clients, resulting in a 20% increase in conversion rates. This AI-optimized user experience subsequently leads to a 29% increase in sales.”<\/em><\/p>\n

With the native integration<\/strong> of Sparque.AI’s solution into its cloud-based eCommerce platform, our partner Intershop enriches its search and recommendation engine. Leveraging its extensive B2B commerce experience, Intershop now offers the opportunity to introduce AI at multiple levels of organizations and sales processes.<\/p>\n

The various algorithms powered by artificial intelligence are ready to be quickly deployed and fueled by numerous data sources, thanks to an API-based approach.<\/p>\n

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Data from PIM, CRM, commerce, location, navigation, and even real-time data can be collected and connected to create a 360\u00b0 customer profile within a customer data platform.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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BOOST YOUR eCOMMERCE \u00a0<\/u><\/h2>\n

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This merger offers e-commerce businesses numerous advantages, such as:<\/p>\n