{"id":10488,"date":"2023-08-22T10:00:00","date_gmt":"2023-08-22T08:00:00","guid":{"rendered":"https:\/\/www.datasolution.fr\/?p=10488"},"modified":"2025-09-18T14:53:13","modified_gmt":"2025-09-18T12:53:13","slug":"know-feel-do-method","status":"publish","type":"post","link":"https:\/\/www.datasolution.fr\/en\/know-feel-do-method\/","title":{"rendered":"KNOW &#8211; FEEL &#8211; DO, or how to structure your communications for maximum impact"},"content":{"rendered":"\r\n    <div id=\"block_ea890f3cd6d9e43a170bd35d7c10d760\" class=\"block-images custom-wp-block light-style p-relative\">\r\n\r\n\t\t\r\n            <div class=\"container\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1200x600.webp\" class=\"img-responsive\" alt=\"KNOW FEEL DO\" loading=\"lazy\" srcset=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1200x600.webp 1200w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-768x384.webp 768w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1536x768.webp 1536w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-560x280.webp 560w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1120x560.webp 1120w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-250x125.webp 250w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-500x250.webp 500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1000x500.webp 1000w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-720x360.webp 720w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1440x720.webp 1440w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-750x375.webp 750w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1500x750.webp 1500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960.webp 1920w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t            <\/div>\r\n\r\n\t\t    <\/div>\r\n\r\n\n\n\n    <div id=\"block_330707411d1dfa58fe1de8d9b35a5adf\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<h2>Can we communicate anything to anyone?<\/h2>\n<div class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\">\n<div class=\"flex p-4 gap-4 text-base md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl md:py-6 lg:px-0 m-auto\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex items-start overflow-x-auto whitespace-pre-wrap break-words flex-col gap-4\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Used in both <strong>internal<\/strong> and <strong>external<\/strong> <strong>communications<\/strong>, this model has proven its effectiveness, especially in its simplicity of use. Applying it is a guarantee of <strong>quickly<\/strong> <strong>becoming<\/strong> <strong>an expert<\/strong>. Indeed, the method helps you better <strong>understand your target<\/strong> audience to offer them a message that aligns with their values and captures their attention.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_6fcbb643393afaf7b26fa16f70e29691\" class=\"block-text-media custom-wp-block p-relative\">\n            <div class=\"custom-wp-block block-text-media block-text-media--type2  light-style p-relative\">\n        <div class=\"container p-relative\">\n            <div class=\"block-text-media--wrapper\" style=\"align-items: center\">\n\n                <div class=\"block-text-media--media\">\n\t\t\t\t\t                        <div class=\"block-text-media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"960\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1.webp\" class=\"img-responsive\" alt=\"Know (Head) Feel (Heart) Do (Hand)\" loading=\"lazy\" srcset=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1.webp 1920w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1-768x384.webp 768w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1-1536x768.webp 1536w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1-560x280.webp 560w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1-1120x560.webp 1120w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1-1200x600.webp 1200w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1-250x125.webp 250w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1-500x250.webp 500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1-1000x500.webp 1000w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1-720x360.webp 720w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1-1440x720.webp 1440w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1-750x375.webp 750w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do_1920x960-1-1500x750.webp 1500w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                        <\/div>\n\t\t\t\t\t                <\/div>\n\n                <div class=\"block-text-media--content\">\n\n                    <h2 class=\"block-text-media--title title-semi-big\">The KNOW &#8211; FEEL &#8211; DO model revolves around 3 questions:\n<\/h2>\n\n\t\t\t\t\t\n\t\t\t\t\t                        <div class=\"block-text-media--desc\"><ul>\n<li><strong>KNOW<\/strong> (the head): What does my audience know, and what do we want them to know ?<\/li>\n<li><strong>FEEL<\/strong> (the heart): What does my audience feel, and what do we want them to feel ?<\/li>\n<li><strong>DO<\/strong> (the hands): How do we want the audience to act ?<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_9177f22de9f977e63ad33ff69c4fb073\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<p>Most of the time, the <strong>KNOW<\/strong> aspect is used by creating content with what the company wants to convey, without truly questioning the audience&#8217;s interests. <strong>Understanding the audience<\/strong> and eliciting a response from them takes time. The goal is to use a method that saves this time to <strong>optimize<\/strong> communication campaigns.<\/p>\n<div class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\">\n<div class=\"flex p-4 gap-4 text-base md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl md:py-6 lg:px-0 m-auto\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex items-start overflow-x-auto whitespace-pre-wrap break-words flex-col gap-4\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p><strong>In short<\/strong>, the model enables addressing a clear and powerful message that prompts a reaction to engage the audience, whether internal or external, in taking action (conversion).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_7cf02bb0e99ae9958d88219c4a39a535\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<h2>A simple exercise ? Application internally<\/h2>\n<p>The tool is also useful for managers in how they address their team members. The approach enables them to be more persuasive and effective. <strong>Here&#8217;s how :<\/strong><\/p>\n<h4>Example 1<\/h4>\n<p>Imagine you want to present graphs showing the <strong>progression of negative feedback on the after-sales service<\/strong> to the service team.<br \/>\n<em>Take the time to ensure your team understands the methodology and interprets the results correctly. Motivate them to take necessary actions without offending anyone. Remember that you had time to study and analyze the numbers, so give them the time to understand and activate the necessary levers for change.<\/em><\/p>\n<h4>Example 2<\/h4>\n<p><strong>Know<\/strong>: I want to send an email to my teams with the first version of the new visual guidelines.<br \/>\n<strong>Feel<\/strong>: I want them to feel involved in this new project.<br \/>\n<strong>Do<\/strong>: I need a quick response to this email with their opinions and suggestions.<br \/>\nIn a few lines, you have clarified your project, and now you can write your email with its objective in mind. Now, the question is: <strong>how<\/strong>? <strong>How<\/strong> can you encourage your team members to respond to the email constructively? Put yourself in their shoes: Why change the visual guidelines? What values and emotions should it convey?<\/p>\n<p>La m\u00e9thode peut, dans un premier temps, \u00eatre utilis\u00e9e comme une impulsion, pour r\u00e9gler ou clarifier une situation, retrouver l\u2019attention de vos employ\u00e9s en r\u00e9union, par exemple. Et, dans un second temps, de mani\u00e8re plus r\u00e9fl\u00e9chie et disciplin\u00e9e pour de plus grands projets.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\r\n    <div id=\"block_17201a5a6afaff602124dc32169158f7\" class=\"block-images custom-wp-block light-style p-relative\">\r\n\r\n\t\t\r\n            <div class=\"container\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"676\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do-Illus_1000x563-1200x676.webp\" class=\"img-responsive\" alt=\"Know Feel Do\" loading=\"lazy\" srcset=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do-Illus_1000x563-1200x676.webp 1200w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do-Illus_1000x563-768x432.webp 768w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do-Illus_1000x563-1536x865.webp 1536w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do-Illus_1000x563-250x141.webp 250w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do-Illus_1000x563-500x282.webp 500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do-Illus_1000x563-1000x563.webp 1000w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do-Illus_1000x563-720x405.webp 720w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do-Illus_1000x563-1440x811.webp 1440w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do-Illus_1000x563-750x422.webp 750w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do-Illus_1000x563-1500x845.webp 1500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/08\/EN-Know-Feel-Do-Illus_1000x563.webp 1920w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t            <\/div>\r\n\r\n\t\t    <\/div>\r\n\r\n\n\n\n    <div id=\"block_104976881cc66cb01fd22a7698cb1747\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<h4>With your clients<\/h4>\n<p>To guide your communication with your prospects and clients, you can structure your thoughts around these 3 questions. They will help you define a clear message.<\/p>\n<p><strong>Know<\/strong>: Start with what you want your audience to know above all else. Be direct and to the point. You can achieve this in a sentence, and if you don&#8217;t find a clear message, keep working on it until you do.<br \/>\n<strong>Feel<\/strong>: You can&#8217;t control how the audience feels, but you can consider the emotional impact you want to achieve. Will it be a rational, pragmatic message, or one filled with emotion? Find the balance between appealing to the head and the heart.<br \/>\n<strong>Do<\/strong>: Determine the objective of the campaign in a few words and be as clear and concise as possible by asking yourself what you want your audience to do.<\/p>\n<h4>Example<\/h4>\n<p><strong>Know: <\/strong>I want to create an<strong> Instagram Story advertisement <\/strong>for the launch of my<strong> new range of roasted coffee.<br \/>\n<\/strong><strong>Feel: <\/strong>It should evoke<strong> curiosity <\/strong>and <strong>desire, <\/strong>making them feel the aroma of the coffee behind their screens.<strong><br \/>\n<\/strong><strong>Do<\/strong>: Initially, I want to <strong>generate<\/strong> views for product and brand awareness and <strong>convert<\/strong> clicks into purchases.<\/p>\n<p>This exercise allows you to explore <strong>thoughts<\/strong> and <strong>behaviors<\/strong> and can be applied to each persona. While it may seem extreme to do it for each profile, it will help determine priorities, such as setting a campaign budget.<\/p>\n<div class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\">\n<div class=\"flex p-4 gap-4 text-base md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl md:py-6 lg:px-0 m-auto\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex items-start overflow-x-auto whitespace-pre-wrap break-words flex-col gap-4\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Whether you are writing a landing page, an Instagram post, or a newsletter, you want to increase the chances that your message will be read and generate action. With impactful content, you can create an emotional connection that leads to conversion.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_b6651be45e3ef227318a822f91f16166\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<h2>Advice ?<\/h2>\n<p>To go further, you can integrate the Know &#8211; Feel &#8211; Do model with the <strong>empathy map,<\/strong> and the model will take a logical place. Then, you can establish a very precise profile of your customers or your collaborators.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_5b3454bd23b228b4452ebca282ca5191\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<h2>What&#8217;s next ?<\/h2>\n<div class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\">\n<div class=\"flex p-4 gap-4 text-base md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl md:py-6 lg:px-0 m-auto\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex items-start overflow-x-auto whitespace-pre-wrap break-words flex-col gap-4\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p><strong>It&#8217;s up to you<\/strong> to take action! Why not try it right now? You have nothing to lose.<\/p>\n<p>When preparing your next publication, ask yourself these 3 questions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_9d1521c628e0e6f9ede473191d4d525f\" class=\"block-text custom-wp-block small-size pattern-interrogation\">\n        <div class=\"container has-background\" style=\"background-color: #f2f2f2;\">\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<h2 style=\"text-align: center;\">Need help ?<\/h2>\n<h4 style=\"text-align: center;\">Explore Business Performance with our experts who will guide you in your communication strategy!<\/h4>\n<p style=\"text-align: center;\"><a class=\"ds-Button\" href=\"https:\/\/www.datasolution.fr\/en\/business-performance\/\">Discover<\/a><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":20,"featured_media":20727,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[166],"tags":[225],"class_list":["post-10488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biz-perf-en","tag-webmarketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KNOW - FEEL - DO Method - DATASOLUTION<\/title>\n<meta name=\"description\" content=\"Structure your communications with the KNOW-FEEL-DO method. 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