{"id":9414,"date":"2023-05-17T10:31:15","date_gmt":"2023-05-17T08:31:15","guid":{"rendered":"https:\/\/www.datasolution.fr\/?post_type=archives&#038;p=9414"},"modified":"2023-05-17T10:32:03","modified_gmt":"2023-05-17T08:32:03","slug":"campagne-pub-plume-un-vieux-acipa","status":"publish","type":"archives","link":"https:\/\/www.datasolution.fr\/en\/archives\/campagne-pub-plume-un-vieux-acipa\/","title":{"rendered":"PlumeUnVieux.com : le site de rencontre pour trouver un vieux \u00e0 escroquer"},"content":{"rendered":"\r\n    <div id=\"block_c0266de1f1e12f14a0a2a82f2324f3cc\" class=\"block-images custom-wp-block light-style p-relative\">\r\n\r\n\t\t\r\n            <div class=\"container\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"425\" height=\"270\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/05\/plumeunvieux-une.jpg\" class=\"img-responsive\" alt=\"Plume Un Vieux\" loading=\"lazy\" srcset=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/05\/plumeunvieux-une.jpg 425w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2023\/05\/plumeunvieux-une-250x159.jpg 250w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/>\t\t\t\t            <\/div>\r\n\r\n\t\t    <\/div>\r\n\r\n\n\n\n    <div id=\"block_af37acc551ef02654ffee79045798d11\" class=\"block-text custom-wp-block small-size\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<p>Sa fortune, son degr\u00e9 d\u2019hygi\u00e8ne, son esp\u00e9rance de vie\u2026 : d\u00e9couvrez la nouvelle campagne de l\u2019ACIPA, une association qui lutte contre l\u2019isolement des personnes \u00e2g\u00e9es, pour attirer l\u2019attention des jeunes g\u00e9n\u00e9rations sur ce sujet peu suivi.<\/p>\n<p>La campagne \u00ab\u00a0<a href=\"http:\/\/plumeunvieux.com\/\" target=\"_blank\" rel=\"noopener\">Plume un vieux<\/a>\u00a0\u00bb, lanc\u00e9e cette semaine par l\u2019ACIPA, est un site de rencontre bref entre jeune v\u00e9nal et vieux s\u00e9nile. Oui, \u00e7a peut para\u00eetre cru, mais c\u2019est l\u2019objectif de cette campagne, qui cherche \u00e0 attirer l\u2019attention d\u2019une cible hyper connect\u00e9e, habituellement peu sensible \u00e0 cette question de soci\u00e9t\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"media\"><iframe id=\"393543288\" title=\"PLUME UN VIEUX | Teaser\" src=\"https:\/\/www.youtube.com\/embed\/bLFin95lqeM?enablejsapi=1&amp;origin=https:\/\/www.newquest.fr\" width=\"425\" height=\"239\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-lf-form-tracking-inspected-3p1w24dakebamy5n=\"true\" data-lf-yt-playback-inspected-3p1w24dakebamy5n=\"true\" data-lf-vimeo-playback-inspected-3p1w24dakebamy5n=\"true\" data-gtm-yt-inspected-8=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>Cette plateforme vous fera d\u2019abord sourire : comme pour un site de rencontre, le site permet de s\u00e9lectionner diff\u00e9rents crit\u00e8res sur le vieux que l\u2019on souhaite plumer : son esp\u00e9rance de vie (20 ans maximum), son caract\u00e8re (ob\u00e9issant, imbuvable, docile\u2026), sa fortune, des centres d\u2019int\u00e9r\u00eats en commun (litt\u00e9rature, gastronomie\u2026).<\/p>\n<p>Le site nous propose alors un vieux qui correspond \u00e0 nos diff\u00e9rents choix, avant de nous ramener brutalement \u00e0 la r\u00e9alit\u00e9 : \u00ab\u00a0<em>Faut-il en arriver l\u00e0 pour attirer votre attention ?<\/em>\u00a0\u00bb titre la vid\u00e9o qui se lance automatiquement.<\/p>\n<p>Aujourd\u2019hui en France, 1,2 millions de personnes \u00e2g\u00e9es souffrent d\u2019isolement, et sont potentiellement victimes d\u2019escroqueries financi\u00e8res.<\/p>\n<p>C\u2019est pour nous sensibiliser et pour lutter contre leur isolement que cette association a imagin\u00e9 un dispositif susceptible de faire parler de lui. Une campagne choc et intelligemment r\u00e9alis\u00e9e.<\/p>\n<p><a href=\"https:\/\/www.newquest.fr\/blog\/wp-content\/uploads\/2014\/11\/toutdoitdisparatire.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-39704\" src=\"https:\/\/www.newquest.fr\/blog\/wp-content\/uploads\/2014\/11\/toutdoitdisparatire.jpg\" sizes=\"auto, (max-width: 1000px) 90vw, 800px\" srcset=\"https:\/\/www.newquest.fr\/wp-content\/uploads\/2014\/11\/toutdoitdisparatire.jpg 425w, https:\/\/www.newquest.fr\/wp-content\/uploads\/2014\/11\/toutdoitdisparatire-346x285.jpg 346w, https:\/\/www.newquest.fr\/wp-content\/uploads\/2014\/11\/toutdoitdisparatire-328x270.jpg 328w\" alt=\"toutdoitdisparatire\" width=\"425\" height=\"350\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.newquest.fr\/blog\/wp-content\/uploads\/2014\/11\/sonpatrimoine.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-39706\" src=\"https:\/\/www.newquest.fr\/blog\/wp-content\/uploads\/2014\/11\/sonpatrimoine.jpg\" sizes=\"auto, (max-width: 1000px) 90vw, 800px\" srcset=\"https:\/\/www.newquest.fr\/wp-content\/uploads\/2014\/11\/sonpatrimoine.jpg 425w, https:\/\/www.newquest.fr\/wp-content\/uploads\/2014\/11\/sonpatrimoine-346x285.jpg 346w, https:\/\/www.newquest.fr\/wp-content\/uploads\/2014\/11\/sonpatrimoine-328x270.jpg 328w\" alt=\"sonpatrimoine\" width=\"425\" height=\"350\" \/><\/a><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n","protected":false},"featured_media":9415,"template":"","class_list":["post-9414","archives","type-archives","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PlumeUnVieux.com : le site de rencontre pour trouver un vieux \u00e0 escroquer<\/title>\n<meta name=\"description\" content=\"La campagne &quot;Plume Un Vieux&quot; de l&#039;ACIPA a pour but de sensibiliser \u00e0 ce probl\u00e8me de soci\u00e9t\u00e9. 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