{"id":6795,"date":"2023-05-17T11:05:07","date_gmt":"2023-05-17T09:05:07","guid":{"rendered":"https:\/\/datasolution-wp-prod.datasolution.site\/?post_type=archives&p=6795"},"modified":"2023-07-24T15:46:16","modified_gmt":"2023-07-24T13:46:16","slug":"wow-credit-agricole-des-savoie","status":"publish","type":"archives","link":"https:\/\/www.datasolution.fr\/en\/archives\/wow-credit-agricole-des-savoie\/","title":{"rendered":"Cr\u00e9dit Agricole des Savoie : Wow, la nouvelle carte pour les jeunes !"},"content":{"rendered":"\r\n
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Pour s\u00e9duire les jeunes, le Cr\u00e9dit Agricole des Savoie<\/a> a r\u00e9cemment pr\u00e9sent\u00e9 sa nouvelle carte bancaire : WOW soci\u00e9taire, d\u00e9di\u00e9e aux 18-24 ans. Objectif : permettre aux b\u00e9n\u00e9ficiaires de profiter de bons plans en exclusivit\u00e9, ainsi que d\u2019obtenir des places pour des \u00e9v\u00e9nements tout au long de l\u2019ann\u00e9e. Parmi les \u00e9v\u00e9nements partenaires : Musilac, le High Five Festival ou le Savoie Retro Games Festival. Pas mal, non?<\/p>\n

Mais si nous vous en parlons \u2013 vous nous voyez venir \u2013 c\u2019est surtout que\u00a0nos \u00e9quipes<\/strong>\u00a0ont planch\u00e9 sur le sujet. Au menu : comment r\u00e9ussir, dans les meilleurs d\u00e9lais, \u00e0 cr\u00e9er\u00a0une interface web efficace<\/strong>, pour permettre au Cr\u00e9dit Agricole des Savoie d\u2019obtenir des\u00a0leads qualifi\u00e9s<\/strong>\u00a0et de vendre la carte Wow ? C\u2019est dans cette optique que nos designers ont r\u00e9fl\u00e9chi \u00e0\u00a0l\u2019architecture du site<\/strong>\u00a0et \u00e0\u00a0la<\/strong>\u00a0hi\u00e9rarchisation des informations<\/strong>.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\r\n

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Favoriser la collecte de leads qualifi\u00e9s<\/h2>\n

\u00c0 partir d\u2019une\u00a0charte graphique<\/strong>\u00a0sp\u00e9cifique, pr\u00e9alablement cr\u00e9\u00e9e par le Cr\u00e9dit Agricole, nous avons ainsi construit une\u00a0interface fluide<\/strong>, qui favorise une\u00a0exp\u00e9rience utilisateur<\/strong>\u00a0agr\u00e9able. D\u00e9velopp\u00e9 sur\u00a0WordPress<\/strong>, l\u2019ensemble du site est donc construit pour permettre aux internautes de d\u00e9couvrir\u00a0les avantages de la carte bancaire Wow<\/strong>\u00a0rapidement et facilement. Objectif : donner la possibilit\u00e9 \u00e0 chaque jeune de prendre\u00a0rendez-vous avec un conseiller<\/strong>\u00a0proche de chez lui en seulement quelques clics.<\/p>\n

“Deux types de donn\u00e9es peuvent \u00eatre r\u00e9cup\u00e9r\u00e9es par l\u2019interm\u00e9diaire du formulaire. On peut r\u00e9colter les donn\u00e9es fournies par un prospect, qui cherche \u00e0 obtenir la carte, mais qui n\u2019est pas client au Cr\u00e9dit Agricole de Savoie. Mais nous pouvons \u00e9galement obtenir des donn\u00e9es compl\u00e9mentaires et actualis\u00e9es sur des clients actuels de la banque. Bien entendu, tout cela se fait dans le strict cadre de la r\u00e9glementation RGPD.” Pierre, Charg\u00e9 de projet chez DATASOLUTION.<\/strong><\/em><\/p>\n

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Une exp\u00e9rience utilisateur optimale<\/h2>\n

Mais, au-del\u00e0 de la\u00a0collecte de leads<\/strong>, le site est avant tout pr\u00e9vu pour permettre aux b\u00e9n\u00e9ficiaires de profiter directement des\u00a0bons plans<\/strong>\u00a0propos\u00e9s. Dans ce cadre, en nous connectant au\u00a0SSO (syst\u00e8me unique d\u2019identification)<\/strong>\u00a0du Cr\u00e9dit Agricole de Savoie, nous permettons \u00e0 la banque de\u00a0limiter l\u2019acc\u00e8s aux offres<\/strong>\u00a0d\u00e9di\u00e9es aux d\u00e9tenteurs de la carte Wow. Seuls ces derniers peuvent, ainsi, en se connectant,\u00a0obtenir les r\u00e9ductions<\/strong>\u00a0et les places mises en vente.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\r\n

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Pour leur permettre de trouver facilement les\u00a0bons plans<\/strong>\u00a0en lien avec leurs centres d\u2019int\u00e9r\u00eat, nous avons d\u2019ailleurs imagin\u00e9\u00a0un syst\u00e8me performant de filtres<\/strong>. Il prend en compte\u00a0trois crit\u00e8res<\/strong>\u00a0: le th\u00e8me, le budget et le pourcentage de la r\u00e9duction. En un simple clic, le b\u00e9n\u00e9ficiaire peut alors avoir une vue globale sur les avantages propos\u00e9s, et\u00a0r\u00e9server son activit\u00e9 ou sa place<\/strong>\u00a0facilement.<\/p>\n

Donc, si vous avez\u00a0entre 18 et 24 ans<\/strong>, vous savez d\u00e9sormais o\u00f9 aller pour obtenir\u00a0la nouvelle carte bancaire Wow<\/strong>. De notre c\u00f4t\u00e9, nous profitons de cet article pour remercier le Cr\u00e9dit Agricole des Savoie pour la confiance qu\u2019elle nous a accord\u00e9e tout au long de ce projet.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n","protected":false},"featured_media":6796,"template":"","class_list":["post-6795","archives","type-archives","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nCr\u00e9dit Agricole des Savoie : Wow, la nouvelle carte pour les jeunes !<\/title>\n<meta name=\"description\" content=\"Comment r\u00e9ussir \u00e0 cr\u00e9er une interface web efficace pour permettre au Cr\u00e9dit Agricole des Savoie d\u2019obtenir des leads qualifi\u00e9s ? 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