{"id":7724,"date":"2023-03-10T15:35:32","date_gmt":"2023-03-10T14:35:32","guid":{"rendered":"https:\/\/datasolution-wp-prod.datasolution.site\/realisations\/protolabs-datasolution-2\/"},"modified":"2025-01-20T16:50:21","modified_gmt":"2025-01-20T15:50:21","slug":"protolabs-business-performance","status":"publish","type":"achievements","link":"https:\/\/www.datasolution.fr\/en\/achievements\/protolabs-business-performance\/","title":{"rendered":"Protolabs"},"content":{"rendered":"\r\n
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Adapting communication to the French market\n<\/h2>\n\n\t\t\t\t\t\n\t\t\t\t\t

When we met with Protolabs, they had no shortage of resources. White papers, case studies, podcasts, insight videos… However, as a company present worldwide, they needed to have a consistent communication. Sometimes, their content was not well-adapted to the French market, and there was a real gap between the company’s expertise and its communication. In addition, lead generation remained a real challenge for Protolabs, with very high objectives.<\/p>\n<\/div>\n\t\t\t\t\t\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n

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360\u00b0 support from DATASOLUTION\n<\/h2>\n\n\t\t\t\t\t\n\t\t\t\t\t
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We worked closely not with one, but four interlocutors: an application engineer, an account manager, the sales manager for France, and of course, the marketing team. To have a 360\u00b0 view, you need to look in all directions !<\/strong> While each person had different ideas, they all agreed on certain points. The first was to have an original communication specific to France. The second was to have more technical content to directly target engineers and design offices.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\r\n

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