{"id":19540,"date":"2024-10-31T15:27:05","date_gmt":"2024-10-31T14:27:05","guid":{"rendered":"https:\/\/www.datasolution.fr\/realisations\/babymoov\/"},"modified":"2025-01-20T16:14:11","modified_gmt":"2025-01-20T15:14:11","slug":"babymoov-business-performance","status":"publish","type":"achievements","link":"https:\/\/www.datasolution.fr\/en\/achievements\/babymoov-business-performance\/","title":{"rendered":"Babymoov"},"content":{"rendered":"\n    <div id=\"block_4078bd6e5f46dbf64f8de4f2a80360c9\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>A renowned childcare brand in France, <a href=\"https:\/\/babymoov.com\/\" target=\"_blank\" rel=\"noopener\">Babymoov<\/a> set its sights on conquering international markets\u2014markets that are often more challenging to penetrate due to a lack of brand awareness.<\/p>\n<p>Babymoov entrusted its <strong>Google Ads strategy for the U.S. market to<\/strong> <strong>DATASOLUTION.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_e73572699f55a690c0bacfbc2dc00aa6\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<h2>\ud83c\udfaf The challenges?<\/h2>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<ul>\n<li>Restructure the entire account<\/li>\n<li>Increase the account\u2019s ROI<\/li>\n<li>Build and grow brand awareness<\/li>\n<\/ul>\n<p>The biggest challenge?<\/p>\n<p>Achieving a ROI comparable to that in France. In France, a significant portion of the ROI comes from \u201csearch branding\u201d campaigns, but this approach could not be replicated in the U.S. due to a lower budget constrained by limited search terms.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_b1c2e8d7b00cf57be85f1030add8d41c\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<h2>Our strategy<\/h2>\n<p>Our <a href=\"https:\/\/www.datasolution.fr\/en\/business-performance\/\" target=\"_blank\" rel=\"noopener\">Business Performance<\/a> experts began by auditing the existing setup to propose a relevant and effective restructuring strategy, leveraging the data already collected.<\/p>\n<p>Next, it was crucial for our teams to immerse themselves in the Babymoov brand. We took the time to understand the needs, challenges, and bottlenecks, as well as the products\u2014what works, what doesn\u2019t, the seasonality, price ranges, and past successes and failures.<\/p>\n<p>By gathering all this information, we were able to capitalize on what was already in place and craft a fully customized strategy, saving time and making use of valuable insights.<\/p>\n<p>Analyzing past and ongoing campaign results provided key data, particularly on keywords.<\/p>\n<p>This comprehensive analysis allowed us to propose a <strong>campaign structure focused on ROI<\/strong>, moving beyond a simple product categorization approach. By ensuring the campaigns became profitable quickly, we freed up resources to create <strong>visibility- and engagement-oriented campaigns<\/strong> or conduct <strong>A\/B tests<\/strong> on new campaign ideas and product <strong>bundles<\/strong>.<\/p>\n<p>To maximize results, we conducted multiple tests on <strong>content and audiences<\/strong> to ensure a high level of engagement.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_2f4ea468f7aef25393918958cb4ae60e\" class=\"block-text-media custom-wp-block p-relative\">\n            <div class=\"custom-wp-block block-text-media block-text-media--type1  light-style p-relative\">\n        <div class=\"container p-relative\">\n            <div class=\"block-text-media--wrapper\" style=\"align-items: center\">\n\n                <div class=\"block-text-media--media\">\n\t\t\t\t\t                        <div class=\"block-text-media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2400\" height=\"1320\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200.png\" class=\"img-responsive\" alt=\"BABYMOOV SEA\" loading=\"lazy\" srcset=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200.png 2400w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-768x422.png 768w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-1536x845.png 1536w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-2048x1126.png 2048w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-1020x560.png 1020w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-250x138.png 250w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-500x275.png 500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-1000x550.png 1000w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-720x396.png 720w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-1440x792.png 1440w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-750x413.png 750w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-1500x825.png 1500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-1200x660.png 1200w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-1920x1056.png 1920w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/>                        <\/div>\n\t\t\t\t\t                <\/div>\n\n                <div class=\"block-text-media--content\">\n\n                    <h2 class=\"block-text-media--title title-semi-big\">Key challenges\n<\/h2>\n\n\t\t\t\t\t\n\t\t\t\t\t                        <div class=\"block-text-media--desc\"><h2>Campaign profitability<\/h2>\n<p>&nbsp;<\/p>\n<p>Once the campaigns were launched, the overall ROI improved, but adjustments were needed to avoid overspending on less profitable products. Several optimizations were implemented, including bid adjustments, daily budget allocation, and product grouping within \u201cPerformance Max\u201d campaigns. The goal was to <strong>maximize conversions on premium products without compromising the performance of entry-level items.<\/strong><\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h2>Intense competition in search<\/h2>\n<p>&nbsp;<\/p>\n<p>Generic \u201cSearch\u201d campaigns faced strong competition, requiring <strong>continuous budget and bid adjustments to ensure consistent ad placement.<\/strong> To gather useful data, we also shifted campaign objectives to increase visibility.<\/p>\n<\/div>\n\t\t\t\t\t\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_10958366acefa0dad3dbc3353aafbe11\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<h2><strong>Some key figures\u2026<\/strong><\/h2>\n<p>\ud83c\udf89 The first goal of increasing brand awareness has been achieved, with a significant rise in searches related to the brand and its products.<\/p>\n<p>The average monthly conversions also saw a remarkable increase, nearly doubling compared to 2023.<\/p>\n<p>There has been a similarly marked increase in monthly revenue, which has also doubled.<\/p>\n<p>The scaling of results and spending has impacted ROI, particularly with the launch of generic campaigns. Despite this, ROI remains higher than the level achieved by the account prior to restructuring.<\/p>\n<p>In terms of traffic and visibility, the increased budget combined with the launch of the Demand Gen campaign has led to substantial monthly gains:<\/p>\n<ul>\n<li>+223% impressions<\/li>\n<li>+202% clicks on average<\/li>\n<\/ul>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n    <div id=\"block_7505d0237e4b8b18add2c165b8fa6542\" class=\"block-achievements-type3 custom-wp-block light-style p-relative\">\n\t\t\n<div class=\"container\">\n    <div class=\"block-achievements-type3--title-wrapper\">\n\t\t            <h2 class=\"block-achievements-type3--title title-big\">Other Business Performance Achievements\n<\/h2>\n\t\t\n\t\t            <a class=\"block-achievements-type3--link link link-primary\" href=\"https:\/\/www.datasolution.fr\/en\/achievements\/\"\n               target=\"_blank\"><span>See all our achievements<\/span> <svg class=\"icon\"width=\"6\" height=\"10\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"#070723\" fill-rule=\"evenodd\" d=\"M2.548 4.994 0 8.777 1.261 10 6 4.994 1.261 0 0 1.223z\"\/><\/svg><\/a>\n\t\t    <\/div>\n\n\t        <div class=\"block-achievements-type3--swiper swiper cropped\">\n            <div class=\"block-achievements-type3--wrapper swiper-wrapper\">\n\t\t\t\t\n    <a class=\"block-achievement block-achievements-type3--item swiper-slide\" href=\"https:\/\/www.datasolution.fr\/en\/achievements\/babymoov-business-performance\/\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"470\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Vignette_370x470-1.png\" class=\"block-achievement--image img-responsive\" alt=\"Cas client SEA pu\u00e9riculture sur le march\u00e9 am\u00e9ricain\" srcset=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Vignette_370x470-1.png 370w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Vignette_370x470-1-250x318.png 250w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/>        \n\n        <img class=\"block-achievement--logo\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Babymoov-logo-white.webp\"\n             alt=\"\" loading=\"lazy\" decoding=\"async\">\n\n\t\t\n        <div class=\"block-achievement--content\">\n\t\t\t                <p class=\"block-achievement--categories\">Business Performance<\/p>\n\t\t\t\n            <p class=\"block-achievement--description\">Support for Babymoov on Google Ads (SEA)\n<\/p>\n        <\/div>\n    <\/a>\n\t\t\t\t\n    <a class=\"block-achievement block-achievements-type3--item swiper-slide\" href=\"https:\/\/www.datasolution.fr\/en\/achievements\/protolabs-business-performance\/\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"470\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2022\/04\/protolabs-alaune-370x470.jpg\" class=\"block-achievement--image img-responsive\" alt=\"\" srcset=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2022\/04\/protolabs-alaune-370x470.jpg 370w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2022\/04\/protolabs-alaune.jpg 740w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2022\/04\/protolabs-alaune-250x318.jpg 250w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2022\/04\/protolabs-alaune-500x635.jpg 500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2022\/04\/protolabs-alaune-720x915.jpg 720w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/>        \n\n        <img class=\"block-achievement--logo\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2022\/04\/MicrosoftTeams-image-44.png\"\n             alt=\"\" loading=\"lazy\" decoding=\"async\">\n\n\t\t\n        <div class=\"block-achievement--content\">\n\t\t\t                <p class=\"block-achievement--categories\">Business Performance<\/p>\n\t\t\t\n            <p class=\"block-achievement--description\">360\u00b0 Support for Protolabs in the French market\n<\/p>\n        <\/div>\n    <\/a>\n\t\t\t\t\n    <a class=\"block-achievement block-achievements-type3--item swiper-slide\" href=\"https:\/\/www.datasolution.fr\/en\/achievements\/sodexo-business-performance\/\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"470\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2022\/04\/stylisme-culinaire-370x470.jpg\" class=\"block-achievement--image img-responsive\" alt=\"\" srcset=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2022\/04\/stylisme-culinaire-370x470.jpg 370w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2022\/04\/stylisme-culinaire.jpg 740w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2022\/04\/stylisme-culinaire-250x318.jpg 250w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2022\/04\/stylisme-culinaire-500x635.jpg 500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2022\/04\/stylisme-culinaire-720x915.jpg 720w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/>        \n\n        <img class=\"block-achievement--logo\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2022\/04\/sodexo-couleurs.png\"\n             alt=\"\" loading=\"lazy\" decoding=\"async\">\n\n\t\t\n        <div class=\"block-achievement--content\">\n\t\t\t                <p class=\"block-achievement--categories\">WordPress | Business Performance<\/p>\n\t\t\t\n            <p class=\"block-achievement--description\">360\u00b0 Support for Sodexo on Social Media\n<\/p>\n        <\/div>\n    <\/a>\n\t\t\t\t            <\/div>\n            <div class=\"swiper-scrollbar\"><\/div>\n        <\/div>\n\t\t\t<\/div>\n    <\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"template":"","achievements_category":[148],"class_list":["post-19540","achievements","type-achievements","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Support for Babymoov on Google Ads (SEA) - DATASOLUTION<\/title>\n<meta name=\"description\" content=\"DATASOLUTION supported Babymoov in developing its brand and growing its visibility in the U.S. through SEA strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.datasolution.fr\/en\/achievements\/babymoov-business-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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