{"id":18858,"date":"2024-11-12T15:27:48","date_gmt":"2024-11-12T14:27:48","guid":{"rendered":"https:\/\/www.datasolution.fr\/?post_type=achievements&#038;p=18858"},"modified":"2026-01-22T12:31:50","modified_gmt":"2026-01-22T11:31:50","slug":"optic-2000-adobe-commerce","status":"publish","type":"achievements","link":"https:\/\/www.datasolution.fr\/en\/achievements\/optic-2000-adobe-commerce\/","title":{"rendered":"Optic 2000"},"content":{"rendered":"\n    <div id=\"block_891e032f399228bc5acbdd78fced4274\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<p>Optic 2000 has become a leading name in the optical industry in France, thanks to the trust of its clients. This trust, highly valued by the brand, is nurtured by making customer proximity a central aspect of its approach.<br \/>\nEarning and maintaining this trust is paramount, which is why Optic 2000 emphasizes service quality, commercial innovation, and preventive care at the core of its operations.<\/p>\n<p>With nearly 1,200 locations across France, Optic 2000 offers an extensive geographic presence, making it the largest optical chain in the country by store count.<br \/>\nIn fact, 80% of the French population is within a 15-minute reach of an Optic 2000 store!<\/p>\n<p><span class=\"LineBreakBlob BlobObject BCX0 SCXP262023571\">\u00a0<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\r\n    <div id=\"block_29a16d15176e8fe9561f3fdeb262f919\" class=\"block-images custom-wp-block  p-relative\">\r\n\r\n\t\t\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1056\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-1920x1056.jpg\" class=\"img-responsive\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-1920x1056.jpg 1920w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-768x422.jpg 768w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-1536x845.jpg 1536w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-2048x1126.jpg 2048w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-1020x560.jpg 1020w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-250x138.jpg 250w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-500x275.jpg 500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-1000x550.jpg 1000w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-720x396.jpg 720w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-1440x792.jpg 1440w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-750x413.jpg 750w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-1500x825.jpg 1500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Big_1200-1200x660.jpg 1200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\r\n\t\t    <\/div>\r\n\r\n\n\n\n    <div id=\"block_e5f90c6bb4fd0de7edf87551699e8265\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<h2><strong>A bit of background\u2026<\/strong><\/h2>\n<p>The group\u2019s mission is to empower store independence and support them in<strong> enhancing their performance<\/strong>. The creation of the Optic2000.com e-commerce site and the associated Drive-to-Store services align perfectly with this commitment to supporting member stores daily.<\/p>\n<p>Developed on<a href=\"https:\/\/business.adobe.com\/products\/magento\/magento-commerce.html\" target=\"_blank\" rel=\"noopener\"> Adobe Commerce<\/a>, the Optic 2000 website has gradually integrated service-oriented solutions to offer an enriched,<strong> omnichannel customer experience<\/strong>.<\/p>\n<p>The goal? To drive traffic to Optic 2000 member stores and enhance the in-store experience for both customers and staff.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_3cce93b8c4ac40186f3daca2060ee9b7\" class=\"block-carousel custom-wp-block\">\n\n\t\t            <div class=\"block-carousel--swiper swiper swiper-dark\">\n                <div class=\"block-carousel--wrapper swiper-wrapper\">\n\t\t\t\t\t                        <div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2040\" height=\"1120\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/0-Optic2000-site-DATA.jpg\" class=\"img-responsive\" alt=\"Projet OPTIC 2000\" srcset=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/0-Optic2000-site-DATA.jpg 2040w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/0-Optic2000-site-DATA-768x422.jpg 768w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/0-Optic2000-site-DATA-1536x843.jpg 1536w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/0-Optic2000-site-DATA-1020x560.jpg 1020w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/0-Optic2000-site-DATA-250x137.jpg 250w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/0-Optic2000-site-DATA-500x275.jpg 500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/0-Optic2000-site-DATA-1000x549.jpg 1000w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/0-Optic2000-site-DATA-720x395.jpg 720w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/0-Optic2000-site-DATA-1440x791.jpg 1440w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/0-Optic2000-site-DATA-750x412.jpg 750w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/0-Optic2000-site-DATA-1500x824.jpg 1500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/0-Optic2000-site-DATA-1200x659.jpg 1200w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/0-Optic2000-site-DATA-1920x1054.jpg 1920w\" sizes=\"auto, (max-width: 2040px) 100vw, 2040px\" \/>                        <\/div>\n\t\t\t\t\t                        <div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2040\" height=\"1120\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/1-Optic2000-site-DATA.jpg\" class=\"img-responsive\" alt=\"OPTIC 2000 refonte\" srcset=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/1-Optic2000-site-DATA.jpg 2040w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/1-Optic2000-site-DATA-768x422.jpg 768w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/1-Optic2000-site-DATA-1536x843.jpg 1536w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/1-Optic2000-site-DATA-1020x560.jpg 1020w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/1-Optic2000-site-DATA-250x137.jpg 250w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/1-Optic2000-site-DATA-500x275.jpg 500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/1-Optic2000-site-DATA-1000x549.jpg 1000w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/1-Optic2000-site-DATA-720x395.jpg 720w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/1-Optic2000-site-DATA-1440x791.jpg 1440w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/1-Optic2000-site-DATA-750x412.jpg 750w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/1-Optic2000-site-DATA-1500x824.jpg 1500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/1-Optic2000-site-DATA-1200x659.jpg 1200w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/1-Optic2000-site-DATA-1920x1054.jpg 1920w\" sizes=\"auto, (max-width: 2040px) 100vw, 2040px\" \/>                        <\/div>\n\t\t\t\t\t                        <div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2040\" height=\"1120\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/2-Optic2000-site-DATA.jpg\" class=\"img-responsive\" alt=\"Refonte OPTIC 2000\" srcset=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/2-Optic2000-site-DATA.jpg 2040w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/2-Optic2000-site-DATA-768x422.jpg 768w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/2-Optic2000-site-DATA-1536x843.jpg 1536w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/2-Optic2000-site-DATA-1020x560.jpg 1020w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/2-Optic2000-site-DATA-250x137.jpg 250w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/2-Optic2000-site-DATA-500x275.jpg 500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/2-Optic2000-site-DATA-1000x549.jpg 1000w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/2-Optic2000-site-DATA-720x395.jpg 720w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/2-Optic2000-site-DATA-1440x791.jpg 1440w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/2-Optic2000-site-DATA-750x412.jpg 750w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/2-Optic2000-site-DATA-1500x824.jpg 1500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/2-Optic2000-site-DATA-1200x659.jpg 1200w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/2-Optic2000-site-DATA-1920x1054.jpg 1920w\" sizes=\"auto, (max-width: 2040px) 100vw, 2040px\" \/>                        <\/div>\n\t\t\t\t\t                        <div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2040\" height=\"1120\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/3-Optic2000-site-DATA.jpg\" class=\"img-responsive\" alt=\"Refonte OPTIC 2000 essayage\" srcset=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/3-Optic2000-site-DATA.jpg 2040w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/3-Optic2000-site-DATA-768x422.jpg 768w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/3-Optic2000-site-DATA-1536x843.jpg 1536w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/3-Optic2000-site-DATA-1020x560.jpg 1020w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/3-Optic2000-site-DATA-250x137.jpg 250w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/3-Optic2000-site-DATA-500x275.jpg 500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/3-Optic2000-site-DATA-1000x549.jpg 1000w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/3-Optic2000-site-DATA-720x395.jpg 720w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/3-Optic2000-site-DATA-1440x791.jpg 1440w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/3-Optic2000-site-DATA-750x412.jpg 750w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/3-Optic2000-site-DATA-1500x824.jpg 1500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/3-Optic2000-site-DATA-1200x659.jpg 1200w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/09\/3-Optic2000-site-DATA-1920x1054.jpg 1920w\" sizes=\"auto, (max-width: 2040px) 100vw, 2040px\" \/>                        <\/div>\n\t\t\t\t\t                <\/div>\n\n                <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n\t\t\n    <\/div>\n\n\n\n\n    <div id=\"block_5033a187154fc940f88d71ced456b41c\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<h2><strong>Project objectives<\/strong><\/h2>\n<p>The initial objective was to enable product reservations on Optic2000.com, followed by online sales to benefit member stores.<\/p>\n<p>The next step is to provide customers with a <strong>seamless omnichannel experience<\/strong>, offering a unified journey from the website to physical stores.<\/p>\n<p>Since 2020, <a href=\"https:\/\/www.datasolution.fr\/en\/\" target=\"_blank\" rel=\"noopener\">DATASOLUTION<\/a> has been supporting Optic 2000 in the redesign and development of its e-commerce website, overseeing the integration of service-based solutions on the Adobe Commerce platform to meet ambitious business goals:<\/p>\n<ul>\n<li>Assist customers in selecting frames that meet their needs while enhancing <strong>brand awareness<\/strong><\/li>\n<li>Increase mobile<strong> traffic<\/strong> with an additional 30% visitors across all channels<\/li>\n<li><strong>Boost the average order value<\/strong>, both through e-reservation and online sales<\/li>\n<li>Optimize natural search (<strong>SEO<\/strong>)<\/li>\n<li>Promote <strong>drive-to-store<\/strong> with a modern e-commerce platform to draw more online customers to physical stores<\/li>\n<li>Refresh the <strong>database<\/strong> to capture a younger target audience<\/li>\n<\/ul>\n<p>From an organizational perspective, a <strong>Digital Factory<\/strong> was established between the two companies, utilizing Agile Scrum methodology and implementing a \u201cProduct\u201d Backlog to prioritize high-business-value features.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_01f6c433b1d26ee00ae7535e59595ada\" class=\"block-text-media custom-wp-block p-relative\">\n            <div class=\"custom-wp-block block-text-media block-text-media--type2  light-style p-relative\">\n        <div class=\"container p-relative\">\n            <div class=\"block-text-media--wrapper\" style=\"align-items: center\">\n\n                <div class=\"block-text-media--media\">\n\t\t\t\t\t                        <div class=\"block-text-media--image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1274\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Small_500.png\" class=\"img-responsive\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Small_500.png 1000w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Small_500-768x978.png 768w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Small_500-370x470.png 370w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Small_500-250x319.png 250w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Small_500-500x637.png 500w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Small_500-720x917.png 720w, https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/10\/Small_500-750x956.png 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>                        <\/div>\n\t\t\t\t\t                <\/div>\n\n                <div class=\"block-text-media--content\">\n\n                    <h2 class=\"block-text-media--title title-semi-big\">The developed strategy\n<\/h2>\n\n\t\t\t\t\t\n\t\t\t\t\t                        <div class=\"block-text-media--desc\"><p>Beyond the technical implementation of the e-commerce platform with Adobe\u2019s solution, enabling the online sale of sunglasses and contact lenses, DATASOLUTION worked closely with Optic 2000 to:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Identify the optimal project organization\n<ul>\n<li>Established a <strong>Digital Factory<\/strong> approach for Build &amp; Run, with project management (PM &amp; PO) at Optic 2000 and a Scrum Master &amp; Development team at DATASOLUTION<\/li>\n<li>Managed the project using Agile Scrum methodology<\/li>\n<li>Implemented CI\/CD processes and automated non-regression testing<\/li>\n<\/ul>\n<\/li>\n<li>Deploy Optic 2000\u2019s selected technology solutions to offer the best<strong> user journeys<\/strong> and <strong>Drive-to-Store features<\/strong>, enhancing in-store traffic to maximize the sale of eyeglasses\n<ul>\n<li>Set up an Adobe Commerce platform as the technical foundation, integrated with Optic 2000\u2019s information systems (ERP, PIM <a href=\"https:\/\/www.akeneo.com\/\" target=\"_blank\" rel=\"noopener\">Akeneo<\/a>, POS Cosium, CRM) via an ESB<\/li>\n<li>Integrated third-party solutions, including <a href=\"https:\/\/www.booxi.com\/?r=0\" target=\"_blank\" rel=\"noopener\">Booxi<\/a> (<strong>Appointment booking<\/strong>), <a href=\"https:\/\/www.cosium.com\/en\/virtual-try-on\/\" target=\"_blank\" rel=\"noopener\">Virtual Try-On by Cosium<\/a>, and <a href=\"https:\/\/uberall.com\/en-us\" target=\"_blank\" rel=\"noopener\">Uberall<\/a> (<strong>Store locator<\/strong>)<\/li>\n<li>Developed custom features for <strong>e-reservation<\/strong> and <strong>Click &amp; Collect delivery options<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_c7814f717e997cc1d676dbfd0da92575\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<h4 style=\"text-align: center;\"><em>The integration of these tools has been a true success, benefiting both customers and opticians with proven results<\/em><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u21d2 <\/span>Online try-on and face shape matching: A strong correlation has been observed between the number of online try-ons and in-store sales, particularly for popular <a href=\"https:\/\/www.medley.fr\/en\/home\/\" target=\"_blank\" rel=\"noopener\">Medley<\/a> and <a href=\"https:\/\/www.cosmopolitan.com\/\" target=\"_blank\" rel=\"noopener\">Cosmopolitan<\/a> frames. These innovative, user-friendly services enable our opticians to effectively guide customers in selecting the right frames<\/p>\n<p><span style=\"font-weight: 400;\">\u21d2 <\/span>Booxi appointment booking: Appointment volume has increased by over 2% since early 2024, highlighting the two most popular services\u2014personalized eyewear consultation and in-store pickup. Tailored support and internal team training have been provided to enhance service quality.<\/p>\n<p><span style=\"font-weight: 400;\">\u21d2<\/span>Launch of sunglasses e-reservation and <strong>drive-to-store acceleration<\/strong>: The central system ensures that frames are available across the network of <strong>over 1,200 opticians within just 24 hours<\/strong> to meet strong customer demand. The return rate of unsold frames has remained steady, and member stores report an overall improvement in customer satisfaction.<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_83015f7e662f4726d469129954023185\" class=\"block-testimonials custom-wp-block p-relative\" data-theme=\"\">\n        <div class=\"container\">\n\t\t\t    <div class=\"block-testimonials--swiper swiper swiper-light\">\r\n        <div class=\"swiper-wrapper\">\r\n            \r\n                                    <div class=\"block-testimonials--item swiper-slide\" data-position=\"right\">\r\n                                                    <div class=\"picture\">\r\n                                <div class=\"picture-background\">\r\n                                    <img decoding=\"async\" src=\"https:\/\/www.datasolution.fr\/wp-content\/themes\/datasolution\/dist\/img\/stripe-testimonial.png\"\r\n                                         loading=\"lazy\"\r\n                                         width=\"190\"\r\n                                         height=\"141\"\r\n                                         alt=\"\"\r\n                                    >\r\n                                <\/div>\r\n                                <svg class=\"icon\"width=\"80\" height=\"65\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M32.941 0v13.929c-10.281 0-18.64 8.136-18.82 18.237l-.003.334H32.94V65H0V32.5C0 14.73 14.452.291 32.396.004L32.941 0ZM80 0v13.929c-10.282 0-18.64 8.136-18.82 18.237l-.004.334H80V65H47.059V32.5C47.059 14.73 61.515.291 79.455.004L80 0ZM31.941 12.953V1.015l-.054.002C14.9 1.56 1.275 15.177 1.004 31.99L1 32.5V64h30.941V33.5H13.118v-1c0-10.354 8.145-18.828 18.449-19.525l.374-.022Zm47.059 0V1.015l-.054.002C61.963 1.56 48.334 15.178 48.063 31.99l-.004.51-.001 31.5H79V33.5H60.176v-1c0-10.354 8.146-18.828 18.45-19.525l.374-.022Z\" fill=\"#FFF\"\/><\/svg>                                <div class=\"picture-img\">\r\n                                <img width=\"150\" height=\"150\" loading=\"lazy\" class=\"img-responsive swiper-lazy\" data-src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2024\/11\/1610634621829-150x150.jpeg\" alt=\"ARNAUD BARR\u00c8RE\">                                <\/div>\r\n                            <\/div>\r\n                                                <div class=\"comment\">\r\n\t\t\t\t\t\t\t<div dir=\"ltr\"><i>Optic2000.com is a true crossroads connecting our 1,200 stores, our customers, and the experience they should have before, during, and after the sale, whether that takes place online or in-store.\u00a0<\/i><\/div>\n<div dir=\"ltr\"><i>From appointment booking to virtual try-on and pre-sale preparation, the site remains a tool for enhancing the customer experience. It also serves as a visibility platform for our media campaigns.<\/i><\/div>\n                            <span>Arnaud BARR\u00c8RE, Directeur Marketing &#038; Commercial <\/span>\r\n                                                    <\/div>\r\n                    <\/div>\r\n                \r\n                    <\/div>\r\n        <div class=\"swiper-pagination\"><\/div>\r\n        <div class=\"swiper-button-prev\">\r\n            <svg class=\"icon\"width=\"6\" height=\"10\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"#070723\" fill-rule=\"evenodd\" d=\"M3.452 4.994 6 8.777 4.739 10 0 4.994 4.739 0 6 1.223z\"\/><\/svg>        <\/div>\r\n        <div class=\"swiper-button-next\">\r\n            <svg class=\"icon\"width=\"6\" height=\"10\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"#070723\" fill-rule=\"evenodd\" d=\"M2.548 4.994 0 8.777 1.261 10 6 4.994 1.261 0 0 1.223z\"\/><\/svg>        <\/div>\r\n    <\/div>\r\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_61af5a750cf2d5ea40faf1ac94f85dea\" class=\"block-numbers block-numbers--type1 custom-wp-block p-relative\">\n        <div class=\"container\">\n            <div class=\"block-numbers--wrapper\">\n\n\t\t\t\t                    <h2 class=\"block-numbers--title title-big center-align\">Some performance figures\n<\/h2>\n\t\t\t\t\n\t\t\t\t                    <div class=\"block-numbers--items\">\n\t\t\t\t\t\t\n                            <div class=\"block-numbers--item item-1\">\n                                <div class=\"block-numbers--item-content\">\n\n\t\t\t\t\t\t\t\t\t                                        <img decoding=\"async\" src=\"https:\/\/www.datasolution.fr\/wp-content\/themes\/datasolution\/dist\/img\/stripe-1.webp\"\n                                             class=\"stripe\"\n                                             loading=\"lazy\"\n                                             alt=\"\">\n\t\t\t\t\t\t\t\t\t\n                                    <div class=\"number\">\n\t\t\t\t\t\t\t\t\t\t\n                                        <span class=\"animate\">\n                                            4.66                                        <\/span>\n\n\t\t\t\t\t\t\t\t\t\t                                            <span>\/5<\/span>\n\t\t\t\t\t\t\t\t\t\t                                    <\/div>\n\n\t\t\t\t\t\t\t\t\t                                        <p class=\"title\">Increased satisfaction with 37,000 Google reviews<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t                                <\/div>\n                            <\/div>\n\t\t\t\t\t\t\n                            <div class=\"block-numbers--item item-2\">\n                                <div class=\"block-numbers--item-content\">\n\n\t\t\t\t\t\t\t\t\t                                        <img decoding=\"async\" src=\"https:\/\/www.datasolution.fr\/wp-content\/themes\/datasolution\/dist\/img\/stripe-2.webp\"\n                                             class=\"stripe\"\n                                             loading=\"lazy\"\n                                             alt=\"\">\n\t\t\t\t\t\t\t\t\t\n                                    <div class=\"number\">\n\t\t\t\t\t\t\t\t\t\t                                            <span>+<\/span>\n\t\t\t\t\t\t\t\t\t\t\n                                        <span class=\"animate\">\n                                            20                                        <\/span>\n\n\t\t\t\t\t\t\t\t\t\t                                            <span>%<\/span>\n\t\t\t\t\t\t\t\t\t\t                                    <\/div>\n\n\t\t\t\t\t\t\t\t\t                                        <p class=\"title\">Increased website traffic<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t                                <\/div>\n                            <\/div>\n\t\t\t\t\t\t\n                            <div class=\"block-numbers--item item-3\">\n                                <div class=\"block-numbers--item-content\">\n\n\t\t\t\t\t\t\t\t\t                                        <img decoding=\"async\" src=\"https:\/\/www.datasolution.fr\/wp-content\/themes\/datasolution\/dist\/img\/stripe-3.webp\"\n                                             class=\"stripe\"\n                                             loading=\"lazy\"\n                                             alt=\"\">\n\t\t\t\t\t\t\t\t\t\n                                    <div class=\"number\">\n\t\t\t\t\t\t\t\t\t\t                                            <span>+<\/span>\n\t\t\t\t\t\t\t\t\t\t\n                                        <span class=\"animate\">\n                                            75                                        <\/span>\n\n\t\t\t\t\t\t\t\t\t\t                                            <span>%<\/span>\n\t\t\t\t\t\t\t\t\t\t                                    <\/div>\n\n\t\t\t\t\t\t\t\t\t                                        <p class=\"title\">Increased mobile traffic<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t                                <\/div>\n                            <\/div>\n\t\t\t\t\t\t\n                            <div class=\"block-numbers--item item-4\">\n                                <div class=\"block-numbers--item-content\">\n\n\t\t\t\t\t\t\t\t\t                                        <img decoding=\"async\" src=\"https:\/\/www.datasolution.fr\/wp-content\/themes\/datasolution\/dist\/img\/stripe-4.webp\"\n                                             class=\"stripe\"\n                                             loading=\"lazy\"\n                                             alt=\"\">\n\t\t\t\t\t\t\t\t\t\n                                    <div class=\"number\">\n\t\t\t\t\t\t\t\t\t\t\n                                        <span class=\"animate\">\n                                            20000                                        <\/span>\n\n\t\t\t\t\t\t\t\t\t\t                                    <\/div>\n\n\t\t\t\t\t\t\t\t\t                                        <p class=\"title\">Monthly try-on sessions<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t                                <\/div>\n                            <\/div>\n\t\t\t\t\t\t                    <\/div>\n\t\t\t\t\n                            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_e7f0f2a3e1b8fadc9df3c7c58ca7f660\" class=\"block-text custom-wp-block small-size pattern-none\">\n        <div class=\"container\" >\n\t\t\t<div class=\"block-text--content\">\n\t\t\t\t<p>Concrete results have been recorded over the past three years in terms of customer experience, thanks to these initiatives:<\/p>\n<ul>\n<li>Increased NPS (Net Promoter Score)<\/li>\n<li>Higher in-store traffic<\/li>\n<li>Personalized in-store service<\/li>\n<li>Improved online add-to-cart rates<\/li>\n<li>Reduced return rates<\/li>\n<\/ul>\n<p>Additionally, store staffing has been optimized based on reservation, appointment, and pickup statistics\u2014a feature highly valued by our member stores.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n\n    <div id=\"block_63191863485553baf36077a99dd72ff1\" class=\"block-achievements-type3 custom-wp-block light-style p-relative\">\n\t\t\n<div class=\"container\">\n    <div class=\"block-achievements-type3--title-wrapper\">\n\t\t            <h2 class=\"block-achievements-type3--title title-big\">Other Adobe Commerce Achievements\n<\/h2>\n\t\t\n\t\t            <a class=\"block-achievements-type3--link link link-primary\" href=\"https:\/\/www.datasolution.fr\/en\/achievements\/\"\n               target=\"_blank\"><span>See all our achievements<\/span> <svg class=\"icon\"width=\"6\" height=\"10\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"#070723\" fill-rule=\"evenodd\" d=\"M2.548 4.994 0 8.777 1.261 10 6 4.994 1.261 0 0 1.223z\"\/><\/svg><\/a>\n\t\t    <\/div>\n\n\t        <div class=\"block-achievements-type3--swiper swiper cropped\">\n            <div class=\"block-achievements-type3--wrapper swiper-wrapper\">\n\t\t\t\t\n    <a class=\"block-achievement block-achievements-type3--item swiper-slide\" href=\"https:\/\/www.datasolution.fr\/en\/achievements\/nespresso-adobe-commerce\/\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"470\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2025\/01\/Vignette_370x470-1-1-370x470.jpg\" class=\"block-achievement--image img-responsive\" alt=\"Nespresso DATASOLUTION\" \/>        \n\n        <img class=\"block-achievement--logo\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2025\/01\/nespresso-light-1.webp\"\n             alt=\"\" loading=\"lazy\" decoding=\"async\">\n\n\t\t\n        <div class=\"block-achievement--content\">\n\t\t\t                <p class=\"block-achievement--categories\">Adobe Commerce<\/p>\n\t\t\t\n            <p class=\"block-achievement--description\">Adobe Commerce Nespresso Website Redesign\n<\/p>\n        <\/div>\n    <\/a>\n\t\t\t\t\n    <a class=\"block-achievement block-achievements-type3--item swiper-slide\" href=\"https:\/\/www.datasolution.fr\/en\/achievements\/sba-france-adobe-commerce\/\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"470\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2025\/01\/Vignette_370x470-3-370x470.jpg\" class=\"block-achievement--image img-responsive\" alt=\"SBA France\" \/>        \n\n        <img class=\"block-achievement--logo\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2025\/01\/sba-light-1.webp\"\n             alt=\"\" loading=\"lazy\" decoding=\"async\">\n\n\t\t\n        <div class=\"block-achievement--content\">\n\t\t\t                <p class=\"block-achievement--categories\">Adobe Commerce<\/p>\n\t\t\t\n            <p class=\"block-achievement--description\">Adobe Commerce Website Redesign\n<\/p>\n        <\/div>\n    <\/a>\n\t\t\t\t\n    <a class=\"block-achievement block-achievements-type3--item swiper-slide\" href=\"https:\/\/www.datasolution.fr\/en\/achievements\/toptex-adobe-commerce\/\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"470\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2025\/01\/Vignette_370x470-2-370x470.jpg\" class=\"block-achievement--image img-responsive\" alt=\"Top Tex Magento\" \/>        \n\n        <img class=\"block-achievement--logo\" src=\"https:\/\/www.datasolution.fr\/wp-content\/uploads\/2025\/01\/toptex-light-1-1.webp\"\n             alt=\"\" loading=\"lazy\" decoding=\"async\">\n\n\t\t\n        <div class=\"block-achievement--content\">\n\t\t\t                <p class=\"block-achievement--categories\">Adobe Commerce<\/p>\n\t\t\t\n            <p class=\"block-achievement--description\">Adobe Commerce TopTex Website Redesign\n<\/p>\n        <\/div>\n    <\/a>\n\t\t\t\t            <\/div>\n            <div class=\"swiper-scrollbar\"><\/div>\n        <\/div>\n\t\t\t<\/div>\n    <\/div>\n\n","protected":false},"template":"","achievements_category":[217],"class_list":["post-18858","achievements","type-achievements","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adobe Commerce Optic 2000 Website Redesign - DATASOLUTION<\/title>\n<meta name=\"description\" content=\"DATASOLUTION supported OPTIC 2000 in the redesign and development of its e-commerce site on the Adobe Commerce platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.datasolution.fr\/en\/achievements\/optic-2000-adobe-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adobe Commerce Optic 2000 Website Redesign - 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