Webinars
AFDB‘s path to customer satisfaction: Navigating B2B & B2C digital commerce experiences
Discover how AFDB has mastered the art of balancing the demands of large and small businesses while delivering exceptional service to individual consumers.
Date: 6 June 2024
Time: 10:00 – 11:00 CET
Language: French
Mastering individual customer journeys that convert
AFDB, a well-known distributor driven by ambition, embarked on a digital transformation journey to efficiently manage both wholesale and normal business orders, as well as a large volume of small orders from individual consumers. Find out how they met this challenge while remaining competitive in their sector.
In this webinar, AFDB will explore their innovative approach to creating bespoke customer experiences across various market segments. Learn how they differentiate between B2B (www.afdb.fr) and B2C (www.sobrico.com) behaviours to deliver personalised solutions that drive conversion and revenue, effectively on a single commerce platform. From project design to overcoming implementation challenges, we’ll share valuable insights from AFDB’s journey to customer excellence.
Key points:
- Understand the key differences in customer behaviour between B2B and B2C.
- Learn practical strategies employed by AFDB to improve the customer experience in both contexts.
- Explore how AI, data and advanced B2B commerce technology can improve the buyer journey and actions.
- Gain insights into the challenges, learnings and measurable successes of AFDB’s digital transformation project.
Discover what the future holds for customer experience in the B2B and B2C space.
About “Au Forum du Bâtiment”
“AU FORUM DU BÂTIMENT”, with over 30 years of expertise and around 200 million in sales, specialises in the supply of building hardware and industrial supplies for professionals and private individuals. With 100 points of sale and a recognised website across France, we offer next-day delivery supported by our team of 850 dedicated employees.
About DATASOLUTION
DATASOLUTION, a specialist in digital transformation and e-commerce, offers innovative solutions for the online development of companies, as a partner of Intershop B2B e-commerce. Our mission is to optimise digital performance with expertise and added value.
Speakers
E-Business Manager
At the Forum du Bâtiment
Head of Consulting
DATASOLUTION
Country Manager France
