Throwback Tech For Retail 2025: a look back at the event that defines the evolution of retail through technology
Tech For Retail: the European trade show for retail innovations
On November 24 and 25, at Porte de Versailles Paris Expo, our teams attended the fifth edition of Tech for Retail, a must-attend event dedicated to technological and eco-responsible innovations for physical stores and online sales.
From supply chain to customer loyalty, technology is becoming increasingly important for retailers, every day and at all levels. This year, we were delighted to participate alongside our partners Wedia, Allianz Trade and Pimcore.
On the agenda for this 5th edition of Tech For Retail:
The curtain has fallen on Tech for Retail 2025, and over the course of these two days, at our stand E107, we had the pleasure of discussing with you the innovations that are transforming retail and e-commerce.
A huge thank you to Wedia, Pimcore, and Allianz Trade for their presence and expertise alongside us.
Together, we shared solutions for:
- Optimizing product data and content management
- Enhancing the omnichannel customer experience
- Anticipating market challenges with powerful AI-powered tools
From PIM to PXM, an exclusive conference by ETAM and Pimcore
A look back at a highlight: an exclusive conference on the transition from PIM to PXM, a Pimcore solution adopted by the ETAM group:
“From PIM to PXM—how the ETAM Group implemented a 360° view of its products, from sourcing to the point of sale. ” with Frederic Marques, PIM/MDM expert at DATASOLUTION, Robi Rakotoarisoa, product catalog manager for the ETAM Group, and Eddie Alvaro, functional analyst for the ETAM Group.
Participants learned how the ETAM Group implemented a 360° view of its products, from sourcing to point of sale, and gained insights for their own digital transformation.
“We systematically call on DATASOLUTION, with whom we have a relationship that is fluid, flexible, agile, and above all, deeply human. Thanks to their teams, we have been able to exploit the full potential of our PIM! Their expertise has been instrumental in integrating the specificities of the ETAM Group. We have benefited from their expert vision and strategic advice on the direction and architecture of our PIM, while respecting our budgetary constraints. It is this combination of expertise and understanding of our challenges that I particularly appreciate.”
– Robi Rakotoarisoa, Product Catalog Manager for the ETAM Group
Customized Pimcore demonstrations
Visitors were able to enjoy a tailor-made demo to discover how Pimcore can transform their product data management, enrich their customer experience, and boost their digital performance in just 15 minutes. They were able to talk to our experts to obtain tailor-made solutions based on their challenges and opportunities and, as a bonus, leave with a piece of Austria!
The Wedia conference
Sébastien Alexandre, Digital Director at the Cofel Group, and Stéphane Rougon, CRO at Wedia, presented how Epeda, Mérinos & Bultex have rethought their visual management in the context of digital transformation.
Participants learned how leading retail brands are revolutionizing the management of their product visuals, from the photo studio to e-commerce, thanks to an intelligent and connected DAM solution:
– Accelerated production: visuals ready faster than ever.
– Optimized distribution: perfect consistency across all your channels
– Enhanced customer experience: impactful content at every stage of the journey.
A special Shopify session
An exclusive session gave invited participants the opportunity to discover how Barbara Bui revolutionized her customer experience and boosted her sales thanks to Shopify.
The program for this exclusive session:
- The steps involved in migrating to Shopify
- Feedback from three years of experience in terms of business and the cost of using the platform
- The benefits and prospects of POS, B2B, and AI
Exclusive insights:
- Concrete feedback to turn your challenges into opportunities
- Meetings and discussions with key players in the retail industry
- An intimate format reserved for a select group of professionals
See you at TFR 2026
We would like to warmly thank all our visitors, partners, and speakers for their enriching discussions and their presence at our booth. Your questions, feedback, and enthusiasm made this edition a real success. Our team looks forward to seeing you in 2026 for the 6th edition of Tech For Retail!
