A look back at Shopify Winter Edition 2024, transform your e-commerce!
Top 10 Shopify innovations by DATASOLUTION experts
The Shopify Winter 24 Edition unveiled over 200 new features and innovations, reinforcing the publisher’s position as the undisputed leader in the e-commerce world.
Shopify continues to revolutionize the online shopping experience, focusing on simplicity, efficiency, and innovation.
From the integration of artificial intelligence to the creation of an intuitive user interface, the publisher is once again demonstrating its commitment to performance. The platform not only facilitates online and in-store sales but also international expansion and the simultaneous management of B2C and B2B sales.
Our experts offer you a TOP 10 of the trendiest new features of the moment.
Easy data export and import for store expansion
Shopify will soon allow merchants to export meta field data from their existing stores, including for automated collections, variants, and collections, to then import them into new stores.
This feature aims to save time, ensure consistency, facilitate business expansion, and speed up the sales process by reusing existing data structures.
It will enable the creation of stagings or production instances more simple, reducing setup time and the risk of data entry errors.
B2B Improvements on Shopify Plus: advanced management and customization via Trade and API
Shopify Plus introduces enhanced staff permissions for B2B sales representatives, allowing precise management of orders and various customer information.
This will enable B2B salespeople to create orders for their clients directly in the Shopify store.
This function is very useful in itinerant mode, with the salesperson meeting his customer IRL and placing the order directly from his tablet, for example. Or, in a situation where the salesperson uses Shopify through their workstation to place the order directly for their clients.
With Trade, a theme optimized for B2B, companies can accelerate the setup of their e-commerce. Shopify Plus also promotes headless for advanced customization via APIs. Thanks to the Storefront and Customer Accounts APIs, in particular, you can now enable B2B payments and offer customized products and prices.
Custom promotional discounts and off-platform partial payment registration are also new features in this edition, as is support for digital products and ERP integration with Acumatica, enriching the B2B offering.
New payment innovations
Shopify has significantly improved its payment system with Checkout Extensibility, offering enhanced customization through no fewer than 14 new APIs and UI components. This update also includes a brand-new one-page checkout process.
This enhancement replaces Shopify Scripts, which previously allowed for checkout modifications (such as adding discount rules) with code, which could often lead to security issues.
The result?
Drastically reduced payment times and a boosted loading speed! We love it!
With now over 90 new applications to optimize the payment experience, Shopify also allows for the integration of customized payments in mobile applications and introduces flexible financing options with Shop Pay, for example, thereby increasing conversion rates.
Your product visuals thanks to AI
Shopify is introducing a revolution in product visual creation through AI, enabling the generation, modification, or deletion of backgrounds with just a few clicks.
It is therefore very easy to further customize the visuals of your product sheets, making them even more attractive to your visitors, all without requiring real graphic design skills. At the same time, Shopify Magic offers personalized advice with Sidekick, a virtual assistant to optimize your business and facilitate content creation, like the essential pages of your site such as “About” or “FAQ,” thus improving engagement rates and your natural search engine optimization (SEO) 20 times faster than could be achieved by human hands.
Up to 2,000 product variants
The good news is… The innovations don’t just concern merchants, but also their developers!
Shopify’s new GraphQL product APIs now support up to 2,000 variants per product, making it possible to manage much more complex catalogs. This upgrade makes it easier for your loyal collaborators to expand their product offerings.
Optimize your semantic searches
Semantic search, an exclusive feature of Shopify Plus aimed at online stores in English with fewer than 200,000 products, enhances product search by integrating artificial intelligence to understand the intention behind customers’ keywords. This advanced approach, which blends textual and visual data, refines results to better match user queries, to associate specific searches with relevant products.
In 2024, more than ever, it’s important to base your search on intentional queries… That’s the key!
Complemented by visual filters in the Search & Discovery app, which facilitate product discovery by colors, materials, or patterns, this app allows for advanced customization of the filtering logic to meet the various specific needs (not just one) of your clients, thereby improving the overall shopping experience.
A boost from Shopify Collab
Shopify Audiences and Shopify Collabs transform the way e-commerce merchants target their advertisements and collaborate with influencers and content creators. Thanks to the development of improved algorithms, Shopify Audiences doubles the number of targeted buyers, while Shopify Collabs makes it easier to find and pay creators with intuitive filters and automatic commission payments. These tools allow for solid analysis of performance and collaborations, efficient management of partnerships, and customization of affiliate offers, with new opportunities on platforms such as TikTok.
In an era where influence is trending, this new feature proves to be essential for most of you!
New Shopify Mobile features
A widget on your iOS devices
Shopify Mobile introduces a widget for iOS and macOS Sonoma, allowing you to monitor your shop’s performance directly from the home screen.
All your useful KPIs, in real time and at a glance!
A tool you won’t want to be without for managing your daily business activities.
Your products in 3D
Shopify now also offers the ability to easily create 3D models of your products with a 3D scanner for iOS, at no additional cost.
The result? Increased customer confidence and higher conversions.
Choose performance with Shopify!
Bundled offers, up to 30 Products
Bundling on Shopify allows for a significant increase in the average cart value, thanks to the combination of at least two products. Often at a reduced price, these offers are attractive to online shoppers and improve customer conversion and stock clearance.
To create bundles, it couldn’t be simpler! Just install the dedicated app. Shopify offers various types of bundles: fixed, multi-packs, and mixed, with real-time stock management.
The big news?
Shopify announces an increase in the maximum number of products you can include in a bundle, from 10 to 30 products!
POS optimization: payment, management and security
Shopify launches its brand new POS terminal!
The goal?
To improve the in-store payment experience by offering customers various payment methods. Shopify also introduces a smart grid editor to customize receipts and improve the management of language settings and UI extensions. This technology highlights your brand customization and will facilitate the collection of your customers’ emails.
Shopify POS simplifies in-store order processing, allowing your employees to manage online orders directly from the POS. It introduces features to facilitate stock transfers, assign online sales to physical outlets, easily identify return reasons, manage taxes, and cancel orders or payments. Moreover, this innovation greatly improves security and employee access control, offering more efficient and secure management of in-store operations.
The mobile POS, POS Go, is now available in the UK and Ireland!
