With more than 11 000 references, the SOL’S brand stands out as the best European multi-specialist in promotional textile and bags. With complete textile ranges, SOL’S products are made for men, women and kids in an array of styles and colours.
DATASOLUTION helped SOL’S replatforming its Magento website – only B2B – which is now generating 80 m€ turnover and 8% conversion rate. Many custom fetaures where implemented, integrated into a simple, quick and performant user interface, in order to facilitate the commercial relationship between professionals. Among some key innovations : the multi-basket and the B2B ordering features. The various and multiple combinations between variants and product atttributes were also deeply analysed for a better implementation.
The maintenance plan allowed SOL’S to focus on its customers and knwoledge, not on the technical side. Agile methodology was widely used, with mutual transparency and trust, allowing the evolutions to be quickly released and the MVP to be delivered in time. The new web site generated a 15% traffic and 18% turnover increase in one year.