Omnicanal platform for 13 countries
Ekosport started in 2007 by reselling online a range of alpine ski products. Recognized for its expertize and excellent customer service by the outdoor community, Ekosport is now the leading distributor in ski equipement and outdoor material in France.
Ekosport wanted to deploy a new eCommerce platform to support its growing expansion on european markets. This platform should allow multi-country distribution and improve the customer experience. Ekosport selected DATASOLUTION and Intershop 7, omnicanal eCommerce platform, to setup and roll-out in october 2014 its new web site in 13 countries at same time, including France, Germany, Italy, Spain, United Kingdom and Russia.
In 2015, Ekosport added the full outdoor product range to its catalog, and launched a new full responsive interface, in order to increase mobile commerce.
As a result, the turnover outside winter period was multiplied by 3.
Project key points :
- Develop product and activity range other than ski (running, climbing …), to limit the seasonality
- Manage high traffic peaks due to promotion periods (Black Friday, sales, private events …)
Specific features have been implemented, like an integrated PIM and ERP for stock updates, product management, returns ...
Solr : optimized search engine for Intershop navigation.